+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Jeans in South Korea

  • PDF Icon

    Report

  • 23 Pages
  • January 2026
  • Region: South Korea
  • Euromonitor International
  • ID: 2219066
Jeans in South Korea demonstrated a positive trend in 2025, with a retail value growth rate of 4% to reach KRW2,444 billion. This growth was driven by factors such as changing consumer preferences and the strategies employed by brands to engage with younger consumers. Demand is expected to continue growing over the next five years.

This Jeans in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Jeans market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Pop culture and digital engagement propel jeans in South Korea to continued growth
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Guess leverages K-pop to refresh brand image and target Generation Z
  • CHART 2 Guess Selected Popular K-Pop Group NMIXX as its New Ambassador for Asia
  • Agile product planning fuels growth in economy jeans
  • CHART 3 Musinsa Standard - Fast Fashion, Faster Denim Planning
  • Emerging brands drive innovation with experimental denim
  • CHART 4 Denim as a Sensitive, Transformative Fabric
WHAT’S NEXT?
  • Redefining denim: How consumer preferences and brand innovation will drive sales
  • CHART 5 Analyst Insight
  • Economy jeans to gain further traction with improved quality and affordability
  • Functional fabrics to reshape Korean denim for longer summers
COMPETITIVE LANDSCAPE
  • Frl Korea Co Ltd leads fragmented competitive landscape with Uniqlo
CHANNELS
  • Offline apparel specialists lead distribution but omnichannel strategy is important
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Performance Meets Fashion - The Rise of Recovery Shoes and Low-Profile Sneakers
  • CHART 8 Climate-Responsive Seasonless Apparel
  • CHART 9 Department Stores Leverage Circular Fashion with Resale Programmes
  • CHART 10 Analyst Insight
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in South Korea 2025
  • CHART 13 Key Insights on Consumers in South Korea 2025
  • CHART 14 Consumer Landscape in South Korea 2025
APPAREL AND FOOTWEAR IN SOUTH KOREA
EXECUTIVE SUMMARY
  • Versatility, comfort, and sustainability are key trends shaping South Korea's evolving apparel and footwear industry
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Versatile pieces drive sales as traditional norms erode
  • Climate-responsive designs gain traction
  • Resale and rental trends reshape retail channel mix
WHAT’S NEXT?
  • Versatility, sustainability, and agility to influence future development of apparel and footwear
  • Navigating seasonless style and shifting categories
  • Sustainability and technology to help shape the future of sales
COMPETITIVE LANDSCAPE
  • Uniqlo strengthens lead of highly fragmented competitive landscape
  • Emerging brands and collaborations drive innovation
CHANNELS
  • Offline channels lead distribution via specialists but online sales continue to grow
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources