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Home Furnishings in Thailand

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    Report

  • 20 Pages
  • May 2025
  • Region: Thailand
  • Euromonitor International
  • ID: 2219084
Value sales of home furnishings achieved only marginal value growth in Thailand in 2024, due to economic uncertainties and shifting consumer priorities. Indeed, this situation is being driven by weakened consumer confidence amid rising living costs, high household debt, and limited access to credit due to tighter lending policies.

The Home Furnishings in Thailand report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Indoor Living, Lighting, Outdoor Living.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Furnishings market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Home furnishings sees uneven recovery due to economic strain and shifting consumer priorities
  • IKEA and Index Living Mall lead Thailand’s home furnishings market in 2024 by addressing affordability and sustainability demands
  • Thailand’s home furnishings retailers adapt to economic headwinds in 2024 by boosting omnichannel strategies and value offerings across key channels
PROSPECTS AND OPPORTUNITIES
  • Thailand’s home furnishings and LED lighting markets face short-term slowdown in 2025 but prepare for recovery through innovation and strategic adaptation
  • AI and automation technologies revolutionise furniture design and production in Thailand
  • Sustainable and smart innovations transforming Thailand's home living experience
CATEGORY DATA
  • Table 1 Sales of Home Furnishings by Category: Value 2019-2024
  • Table 2 Sales of Home Furnishings by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Home Furnishings: % Value 2020-2024
  • Table 4 LBN Brand Shares of Home Furnishings: % Value 2021-2024
  • Table 5 LBN Brand Shares of Light Sources: % Value 2021-2024
  • Table 6 Distribution of Home Furnishings by Format: % Value 2019-2024
  • Table 7 Forecast Sales of Home Furnishings by Category: Value 2024-2029
  • Table 8 Forecast Sales of Home Furnishings by Category: % Value Growth 2024-2029
HOME AND GARDEN IN THAILAND
EXECUTIVE SUMMARY
  • Home and garden in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for home and garden?
MARKET DATA
  • Table 9 Sales of Home and Garden by Category: Value 2019-2024
  • Table 10 Sales of Home and Garden by Category: % Value Growth 2019-2024
  • Table 11 NBO Company Shares of Home and Garden: % Value 2020-2024
  • Table 12 LBN Brand Shares of Home and Garden: % Value 2021-2024
  • Table 13 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
  • Table 14 Distribution of Home and Garden by Format: % Value 2019-2024
  • Table 15 Distribution of Home and Garden by Format and Category: % Value 2024
  • Table 16 Forecast Sales of Home and Garden by Category: Value 2024-2029
  • Table 17 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources