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Retailing in Poland

  • ID: 221954
  • Report
  • April 2022
  • Region: Poland
  • 141 Pages
  • Euromonitor International
The emergence of the pandemic in Poland had a mixed impact on retailing in 2020, whereby consumers focused on essential goods such as food and medicine, while non-grocery specialists significantly struggled with lockdowns, and reduced footfall even when stores were permitted to reopen due to concerns over exposure to the virus, leading to notable declines.

This Retailing in Poland report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-Based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Retailing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown

EXECUTIVE SUMMARY
  • Retailing in 2021: The big picture
  • E-commerce remains dynamic performer due to new habits formed during pandemic
  • Discounters and convenience stores continue to benefit from shopping local
  • What next for retailing?
OPERATING ENVIRONMENT
  • Informal retailing
  • Opening hours
  • Summary 1 Standard Opening Hours by Channel Type 2021
  • Physical retail landscape
  • Cash and carry
  • Table 1 Cash and Carry Sales: Value 2016-2021
  • Seasonality
  • Christmas
  • Easter
  • Payments
  • Delivery and collection
  • Emerging business models
MARKET DATA
  • Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
  • Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
  • Table 4 Sales in Store-based Retailing by Channel: Value 2016-2021
  • Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
  • Table 6 Store-based Retailing Outlets by Channel: Units 2016-2021
  • Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021
  • Table 8 Sales in Non-Store Retailing by Channel: Value 2016-2021
  • Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
  • Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
  • Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 12 Sales in Grocery Retailers by Channel: Value 2016-2021
  • Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021
  • Table 14 Grocery Retailers Outlets by Channel: Units 2016-2021
  • Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
  • Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
  • Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 18 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
  • Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
  • Table 20 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
  • Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
  • Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021
  • Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 24 Sales in Mixed Retailers by Channel: Value 2016-2021
  • Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021
  • Table 26 Mixed Retailers Outlets by Channel: Units 2016-2021
  • Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021
  • Table 28 Retailing GBO Company Shares: % Value 2017-2021
  • Table 29 Retailing GBN Brand Shares: % Value 2018-2021
  • Table 30 Store-based Retailing GBO Company Shares: % Value 2017-2021
  • Table 31 Store-based Retailing GBN Brand Shares: % Value 2018-2021
  • Table 32 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
  • Table 33 Non-Store Retailing GBO Company Shares: % Value 2017-2021
  • Table 34 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
  • Table 35 Grocery Retailers GBO Company Shares: % Value 2017-2021
  • Table 36 Grocery Retailers GBN Brand Shares: % Value 2018-2021
  • Table 37 Grocery Retailers LBN Brand Shares: Outlets 2018-2021
  • Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
  • Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
  • Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
  • Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
  • Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
  • Table 43 Mixed Retailers GBO Company Shares: % Value 2017-2021
  • Table 44 Mixed Retailers GBN Brand Shares: % Value 2018-2021
  • Table 45 Mixed Retailers LBN Brand Shares: Outlets 2018-2021
  • Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021
  • Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
  • Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
  • Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026
  • Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026
  • Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026
  • Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
  • Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
  • Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
  • Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
  • Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026
  • Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026
  • Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026
  • Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
  • Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
  • Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
  • Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
  • Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
  • Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
  • Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
  • Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026
  • Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026
  • Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026
  • Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
SOURCES
  • Summary 2 Research Sources
CONVENIENCE STORES IN POLANDKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Preference for proximity shopping continues to benefit convenience stores in 2021
  • Second-ranked Zabka continues to gain dynamic share in line with innovative approach
  • Convenience stores continues to gain customers from hypermarkets
PROSPECTS AND OPPORTUNITIES
  • Further value growth expected in addition to greater expansion potential
  • Operators likely to further invest in new products and services to maintain consumer interest
  • Strength of forecourt retailers set to increase
CHANNEL DATA
  • Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021
  • Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 75 Convenience Stores GBO Company Shares: % Value 2017-2021
  • Table 76 Convenience Stores GBN Brand Shares: % Value 2018-2021
  • Table 77 Convenience Stores LBN Brand Shares: Outlets 2018-2021
  • Table 78 Convenience Stores LBN Brand Shares: Selling Space 2018-2021
  • Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
DISCOUNTERS IN POLANDKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Discounters remains most dynamic performer in grocery retailers
  • Netto to take over former Tesco supermarkets
  • Biedronka retains dominance of discounters, supported by various strategies
PROSPECTS AND OPPORTUNITIES
  • Further strong performance predicted for discounters over the forecast period
  • Further network expansion to be supported by rebranding of Tesco stores
  • Discounters likely to further enhance product offer to address changing demands
CHANNEL DATA
  • Table 81 Discounters: Value Sales, Outlets and Selling Space 2016-2021
  • Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 83 Discounters GBO Company Shares: % Value 2017-2021
  • Table 84 Discounters GBN Brand Shares: % Value 2018-2021
  • Table 85 Discounters LBN Brand Shares: Outlets 2018-2021
  • Table 86 Discounters LBN Brand Shares: Selling Space 2018-2021
  • Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HYPERMARKETS IN POLANDKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Pandemic exacerbates declining trend noted by hypermarkets in Poland
  • Strong decline for number of hypermarkets as Tesco Polska continues with exit strategy
  • Auchan and Kaufland look to retain strong leadership by addressing consumer trends
PROSPECTS AND OPPORTUNITIES
  • Further losses predicted for hypermarkets as local consumers continue to switch to smaller proximity stores
  • New product development key to retaining relevance in changing landscape
  • Housing developers could consider viability of converting large hypermarket spaces
CHANNEL DATA
  • Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2016-2021
  • Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 91 Hypermarkets GBO Company Shares: % Value 2017-2021
  • Table 92 Hypermarkets GBN Brand Shares: % Value 2018-2021
  • Table 93 Hypermarkets LBN Brand Shares: Outlets 2018-2021
  • Table 94 Hypermarkets LBN Brand Shares: Selling Space 2018-2021
  • Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
SUPERMARKETS IN POLANDKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Stable growth for supermarkets in 2021
  • Supermarkets continues to expand in number, driven primarily by leader Dino
  • Carrefour attempts to offset falling sales with focus on e-commerce
PROSPECTS AND OPPORTUNITIES
  • Further stable growth predicted for supermarkets over the forecast period, despite further competition from discounters in local neighbourhoods
  • Operators look to improve services to remain competitive
  • Adding specific value to encourage in-store visits
CHANNEL DATA
  • Table 97 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021
  • Table 98 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 99 Supermarkets GBO Company Shares: % Value 2017-2021
  • Table 100 Supermarkets GBN Brand Shares: % Value 2018-2021
  • Table 101 Supermarkets LBN Brand Shares: Outlets 2018-2021
  • Table 102 Supermarkets LBN Brand Shares: Selling Space 2018-2021
  • Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 104 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
TRADITIONAL GROCERY RETAILERS IN POLANDKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Pandemic exacerbates declining trend for traditional grocery retailers
  • Bakeries buck declining trend, favoured for fresh bread and unpackaged cakes
  • Shop local offers lifeline to open market grocers
PROSPECTS AND OPPORTUNITIES
  • Further declines predicted for traditional grocery retailers, albeit at a slower pace
  • Food specialists could receive further boost due to demand for fresh produce
  • Higher value unique products found in premium specialists appeal to affluent Poles
CHANNEL DATA
  • Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
  • Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 107 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021
  • Table 108 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021
  • Table 109 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021
  • Table 110 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
  • Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 112 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN POLANDKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Partial recovery for channel in 2021 as restrictions gradually ease over second half of the year
  • Pandemic exacerbates switch to e-commerce sales of apparel and footwear
  • Number of stores continues to decline
PROSPECTS AND OPPORTUNITIES
  • Value sales will struggle to fully recover to pre-pandemic levels by 2026 following severe declines
  • Further outlet closures likely due to further migration to e-commerce
  • Environmental and sustainability issues to come to the fore
CHANNEL DATA
  • Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
  • Table 114 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 115 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021
  • Table 116 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021
  • Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021
  • Table 118 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
  • Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 120 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
ELECTRONICS AND APPLIANCE SPECIALIST RETAILERS IN POLANDKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Further home seclusion supports another positive sales performance in 2021
  • Essential product offer supports some stores during early 2021 restrictions
  • Euro-net bucks trend for outlet closures due to more established omnichannel strategy
PROSPECTS AND OPPORTUNITIES
  • Store-based sales to remain relevant over the forecast period
  • E-commerce sales of consumer electronics and appliances will continue to gain share
  • Major players likely to survive, while struggles by smaller independents will lead to further store closures
CHANNEL DATA
  • Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
  • Table 122 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 123 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021
  • Table 124 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021
  • Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021
  • Table 126 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
  • Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 128 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HEALTH AND BEAUTY SPECIALIST RETAILERS IN POLANDKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Stronger performance for health and beauty specialist retailers in 2021, but value sales remain below pre-pandemic levels
  • Greater mobility outside of the home drives up sales through beauty specialist retailers
  • Major retailers continue to expand outlet networks in 2021
PROSPECTS AND OPPORTUNITIES
  • Full recovery expected over forecast period, although health and beauty specialist retailers will face stronger competition from other channels
  • Stronger performance for vitamins and dietary supplement specialist retailers in line with health and wellness trends
  • Intense competition within drugstores/parapharmacies likely to result in higher promotional and discounting activity
CHANNEL DATA
  • Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
  • Table 130 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 131 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021
  • Table 132 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021
  • Table 133 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021
  • Table 134 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021
  • Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021
  • Table 136 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
  • Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 138 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
  • Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026
  • Table 140 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026
HOME AND GARDEN SPECIALIST RETAILERS IN POLANDKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Strong recovery for value sales in 2021, driven by further focus on the home
  • Number of homewares and home furnishing stores continues to decline in line with pre-pandemic trends
  • Castorama Polska strengthens overall leadership in 2021
PROSPECTS AND OPPORTUNITIES
  • Further growth opportunities for home and garden specialist retailers over forecast period
  • Players likely to address intensifying competition with new products and services
  • E-commerce to further penetrate channel, but relevant proportion of consumers will prefer in-store shopping
CHANNEL DATA
  • Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
  • Table 142 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 143 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021
  • Table 144 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021
  • Table 145 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021
  • Table 146 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021
  • Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021
  • Table 148 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
  • Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 150 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
  • Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026
  • Table 152 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026
DEPARTMENT STORES IN POLANDKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Improving sales in 2021 but department stores generally perceived as outdated concept in Poland
  • Channel now comprises small independent stores
  • Older generations remain core consumer base
PROSPECTS AND OPPORTUNITIES
  • Department stores to continue to lose relevance over the forecast period
  • Specialist retailers to gain further share from department stores
  • Further store closures predicted with no new entries likely
CHANNEL DATA
  • Table 153 Department Stores: Value Sales, Outlets and Selling Space 2016-2021
  • Table 154 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 155 Department Stores GBO Company Shares: % Value 2017-2021
  • Table 156 Department Stores GBN Brand Shares: % Value 2018-2021
  • Table 157 Department Stores LBN Brand Shares: Outlets 2018-2021
  • Table 158 Department Stores LBN Brand Shares: Selling Space 2018-2021
  • Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 160 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
VARIETY STORES IN POLANDKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Variety stores regains stronger growth momentum following more subdued performance in 2020
  • Major brands continue to expand outlet networks
  • Poles appreciate seasonal offers to be found in variety stores
PROSPECTS AND OPPORTUNITIES
  • Dynamic performance predicted for variety stores
  • Further store expansion predicted over the forecast period
  • Potential for further growth likely to attract new players to variety stores
CHANNEL DATA
  • Table 161 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021
  • Table 162 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 163 Variety Stores GBO Company Shares: % Value 2017-2021
  • Table 164 Variety Stores GBN Brand Shares: % Value 2018-2021
  • Table 165 Variety Stores LBN Brand Shares: Outlets 2018-2021
  • Table 166 Variety Stores LBN Brand Shares: Selling Space 2018-2021
  • Table 167 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 168 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
DIRECT SELLING IN POLANDKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Stronger growth momentum for direct selling in 2021 with improving demand for some product categories following declines of the previous year
  • Established online presence of many direct sellers supports sales during restrictions
  • Unique offers continue to attract Poles
PROSPECTS AND OPPORTUNITIES
  • Stable growth predicted for direct selling, with several standout performers
  • Direct selling an attractive option for additional income
  • Poles’ appreciation of unique products via direct selling could attract new players or categories
CHANNEL DATA
  • Table 169 Direct Selling by Category: Value 2016-2021
  • Table 170 Direct Selling by Category: % Value Growth 2016-2021
  • Table 171 Direct Selling GBO Company Shares: % Value 2017-2021
  • Table 172 Direct Selling GBN Brand Shares: % Value 2018-2021
  • Table 173 Direct Selling Forecasts by Category: Value 2021-2026
  • Table 174 Direct Selling Forecasts by Category: % Value Growth 2021-2026
HOMESHOPPING IN POLANDKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Further declines for homeshopping in 2021, in continuation of pre-pandemic trend
  • Marginal improvement for several product categories, but alternative channels offer stronger competition
  • Bonprix strengthens dominance of rapidly diminishing competitive landscape
PROSPECTS AND OPPORTUNITIES
  • Homeshopping to continue to lose relevance in Polish retailing
  • Homeshopping producers likely to adopt multichannel strategy to meet changing demands
  • Channel unable to offer differentiation compared to competitors
CHANNEL DATA
  • Table 175 Homeshopping by Category: Value 2016-2021
  • Table 176 Homeshopping by Category: % Value Growth 2016-2021
  • Table 177 Homeshopping GBO Company Shares: % Value 2017-2021
  • Table 178 Homeshopping GBN Brand Shares: % Value 2018-2021
  • Table 179 Homeshopping Forecasts by Category: Value 2021-2026
  • Table 180 Homeshopping Forecasts by Category: % Value Growth 2021-2026
VENDING IN POLANDKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Partial recovery for vending as Poles regain mobility outside of the home
  • Personal hygiene vending remains dynamic performer in 2021
  • Highly fragmented competitive landscape led by Coca-Cola
PROSPECTS AND OPPORTUNITIES
  • Resumption of busy lifestyles to drive strong recovery for vending
  • Snacks and drinks to remain popular products via vending
  • Further new product development likely to address changing consumer demands
CHANNEL DATA
  • Table 181 Vending by Category: Value 2016-2021
  • Table 182 Vending by Category: % Value Growth 2016-2021
  • Table 183 Vending GBO Company Shares: % Value 2017-2021
  • Table 184 Vending GBN Brand Shares: % Value 2018-2021
  • Table 185 Vending Forecasts by Category: Value 2021-2026
  • Table 186 Vending Forecasts by Category: % Value Growth 2021-2026
E-COMMERCE (GOODS) IN POLANDKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Further dynamic growth for e-commerce as Poles grow increasingly confident placing online orders
  • New entries gain visibility through digital-first strategy
  • Third party marketplaces look to improve services
PROSPECTS AND OPPORTUNITIES
  • E-commerce set to continue outperforming overall retailing
  • Retailers to consistently improve digital services as differentiating factors
  • Dynamic growth predicted for home improvement and gardening e-commerce
CHANNEL DATA
  • Table 187 E-Commerce (Goods) by Channel and Category: Value 2016-2021
  • Table 188 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021
  • Table 189 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021
  • Table 190 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021
  • Table 191 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026
  • Table 192 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
MOBILE E-COMMERCE (GOODS) IN POLANDKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Mobile e-commerce remains dynamic performer, supported by high smartphone usage in Poland
  • Younger generations less cautious about using mobile apps for purchasing goods
  • Lower data tariffs allow greater access to internet outside of the home
PROSPECTS AND OPPORTUNITIES
  • Mobile e-commerce to gain further share moving forward
  • More flexible payment methods and creating loyalty programmes
  • Younger consumers more open to online marketing via mobiles
CHANNEL DATA
  • Table 193 Mobile E-Commerce (Goods): Value 2016-2021
  • Table 194 Mobile E-Commerce (Goods): % Value Growth 2016-2021
  • Table 195 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026
  • Table 196 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026
FOOD AND DRINK E-COMMERCE IN POLANDKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Food and drink e-commerce remains popular following surge during first year of pandemic
  • Retailers adapt to changing demands since pandemic
  • Demand for convenience drives development of third party collaborations and express delivery
PROSPECTS AND OPPORTUNITIES
  • Food and drink e-commerce to double in value sales, driven by newfound habits
  • Players likely to invest in and identify ways of improving delivery services
  • Food and drink e-commerce likely to gain share from less popular grocery formats
CHANNEL DATA
  • Table 197 Food and Drink E-Commerce: Value 2016-2021
  • Table 198 Food and Drink E-Commerce: % Value Growth 2016-2021
  • Table 199 Food and Drink E-Commerce Forecasts: Value 2021-2026
  • Table 200 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026
WAREHOUSE CLUBS IN POLAND
  • 2021 DEVELOPMENTS
Note: Product cover images may vary from those shown