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Retailing in Poland

  • ID: 221954
  • Report
  • March 2021
  • Region: Poland
  • 139 pages
  • Euromonitor International
The Polish government introduced lockdown measures when Coronavirus (COVID-19) emerged, including the closure of all non-essential offline stores between 15 March and 4 May 2020. In Poland, measures to restrict the number of clients allowed in stores (a limit of three customers per checkout and later one customer per 15 sq m) were implemented in March 2020 and gradually lifted during the second quarter. The limit was completely lifted on 30 May.

The Retailing in Poland report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also an analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Retailing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
EXECUTIVE SUMMARY
  • COVID-19 impact on retailing
  • COVID-19 country impact
  • Ban on Sunday trading was tightened
  • Mergers and acquisitions receive approval
  • What next for retailing?
OPERATING ENVIRONMENT
  • Informal retailing
  • Opening hours
  • Summary 1 Standard Opening Hours by Channel Type 2019
  • Physical retail landscape
  • Cash and carry
  • Table 1 Cash and Carry Sales: Value 2015-2020
  • Seasonality
  • Christmas
  • Easter
  • Payments and delivery
  • Emerging business models
MARKET DATA
  • Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
  • Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
  • Table 4 Sales in Store-based Retailing by Channel: Value 2015-2020
  • Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
  • Table 6 Store-based Retailing Outlets by Channel: Units 2015-2020
  • Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020
  • Table 8 Sales in Non-Store Retailing by Channel: Value 2015-2020
  • Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
  • Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
  • Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 12 Sales in Grocery Retailers by Channel: Value 2015-2020
  • Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020
  • Table 14 Grocery Retailers Outlets by Channel: Units 2015-2020
  • Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
  • Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
  • Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 18 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
  • Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
  • Table 20 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
  • Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
  • Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020
  • Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 24 Sales in Mixed Retailers by Channel: Value 2015-2020
  • Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020
  • Table 26 Mixed Retailers Outlets by Channel: Units 2015-2020
  • Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020
  • Table 28 Retailing GBO Company Shares: % Value 2016-2020
  • Table 29 Retailing GBN Brand Shares: % Value 2017-2020
  • Table 30 Store-based Retailing GBO Company Shares: % Value 2016-2020
  • Table 31 Store-based Retailing GBN Brand Shares: % Value 2017-2020
  • Table 32 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
  • Table 33 Non-Store Retailing GBO Company Shares: % Value 2016-2020
  • Table 34 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
  • Table 35 Grocery Retailers GBO Company Shares: % Value 2016-2020
  • Table 36 Grocery Retailers GBN Brand Shares: % Value 2017-2020
  • Table 37 Grocery Retailers LBN Brand Shares: Outlets 2017-2020
  • Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
  • Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
  • Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
  • Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
  • Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
  • Table 43 Mixed Retailers GBO Company Shares: % Value 2016-2020
  • Table 44 Mixed Retailers GBN Brand Shares: % Value 2017-2020
  • Table 45 Mixed Retailers LBN Brand Shares: Outlets 2017-2020
  • Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020
  • Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
  • Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
  • Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025
  • Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025
  • Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025
  • Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
  • Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
  • Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
  • Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
  • Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025
  • Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025
  • Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025
  • Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025
  • Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
  • Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
  • Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
  • Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
  • Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025
  • Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
  • Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025
  • Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025
  • Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025
  • Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025
DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES
  • Summary 2 Research Sources
KEY DATA FINDINGS

2020 IMPACT
  • Proximal locations benefits sales in 2020
  • Partnerships forged with delivery services
  • Development of self-checkout counters intensifies
RECOVERY AND OPPORTUNITIES
  • Independent convenience stores will continue joining franchise chains in the forecast period
  • Online development will continue
  • Strength of forecourt retailers set to increase
CHANNEL DATA
  • Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2015-2020
  • Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 75 Convenience Stores GBO Company Shares: % Value 2016-2020
  • Table 76 Convenience Stores GBN Brand Shares: % Value 2017-2020
  • Table 77 Convenience Stores LBN Brand Shares: Outlets 2017-2020
  • Table 78 Convenience Stores LBN Brand Shares: Selling Space 2017-2020
  • Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Neighbourhood locations bolster growth in 2020
  • Discounters focus on further development
  • Biedronka maintained its undisputed lead and ventured into delivery services
RECOVERY AND OPPORTUNITIES
  • Strong performance will be maintained in the forecast period
  • Corporate social responsibility will gain importance
  • Mere announces its plans to expand in Poland
CHANNEL DATA
  • Table 81 Discounters: Value Sales, Outlets and Selling Space 2015-2020
  • Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 83 Discounters GBO Company Shares: % Value 2016-2020
  • Table 84 Discounters GBN Brand Shares: % Value 2017-2020
  • Table 85 Discounters LBN Brand Shares: Outlets 2017-2020
  • Table 86 Discounters LBN Brand Shares: Selling Space 2017-2020
  • Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • The pandemic does not bode well for hypermarkets in 2020
  • Outlets located in shopping centres especially struggled
  • Tesco Polska continued closing hypermarket outlets
RECOVERY AND OPPORTUNITIES
  • Recovery will be drawn out over the forecast period
  • Tesco/Tesco Extra set to disappear from Poland
  • Hypermarket outlets will continue closing, with few exceptions
CHANNEL DATA
  • Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2015-2020
  • Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 91 Hypermarkets GBO Company Shares: % Value 2016-2020
  • Table 92 Hypermarkets GBN Brand Shares: % Value 2017-2020
  • Table 93 Hypermarkets LBN Brand Shares: Outlets 2017-2020
  • Table 94 Hypermarkets LBN Brand Shares: Selling Space 2017-2020
  • Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Several factors support growth in 2020
  • Outlets in shopping centres felt a negative impact
  • Focus on online development
RECOVERY AND OPPORTUNITIES
  • Weaker purchasing power may restrain sales in forecast period
  • Expansion plans set to continue
  • Tesco acquisition in motion
CHANNEL DATA
  • Table 97 Supermarkets: Value Sales, Outlets and Selling Space 2015-2020
  • Table 98 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 99 Supermarkets GBO Company Shares: % Value 2016-2020
  • Table 100 Supermarkets GBN Brand Shares: % Value 2017-2020
  • Table 101 Supermarkets LBN Brand Shares: Outlets 2017-2020
  • Table 102 Supermarkets LBN Brand Shares: Selling Space 2017-2020
  • Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 104 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Despite larger purchases, growth declines in 2020
  • The number of traditional grocery outlets continued declining
  • Players turn to promotions to gain some advantage
RECOVERY AND OPPORTUNITIES
  • Lacklustre outlook for the forecast period
  • Economic slowdown would speed up consolidation
  • Competition from modern grocery retailers will need to be addressed
CHANNEL DATA
  • Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
  • Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 107 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020
  • Table 108 Traditional Grocery Retailers GBN Brand Shares: % Value 2017-2020
  • Table 109 Traditional Grocery Retailers LBN Brand Shares: Outlets 2017-2020
  • Table 110 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
  • Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 112 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Lockdown and fear of contagion limits sales in 2020
  • Players undertake action to recover from losses
  • Existing problems intensified by the pandemic
RECOVERY AND OPPORTUNITIES
  • Slow recovery ahead in the forecast period
  • Number of outlets will continue declining
  • Players will have to prioritise operations due to economic fallout of the pandemic
CHANNEL DATA
  • Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
  • Table 114 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 115 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020
  • Table 116 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020
  • Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020
  • Table 118 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
  • Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 120 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Work from home drove demand for certain products in 2020
  • Players with multi-channel models fared better
  • Komputronik closes outlets in light of the pandemic
RECOVERY AND OPPORTUNITIES
  • Recovery will be boosted by the work from home trend in the forecast period
  • Developing an omnichannel strategy will be crucial
  • Exploration of new sales channels expected
CHANNEL DATA
  • Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
  • Table 122 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 123 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2016-2020
  • Table 124 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2017-2020
  • Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2017-2020
  • Table 126 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
  • Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 128 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Chemists/pharmacies post the best performance in 2020
  • Retailers look for ways to recover losses
  • Focus on e-commerce grew
RECOVERY AND OPPORTUNITIES
  • Fierce competition will slow the recovery in the forecast period
  • The “Pharmacies for pharmacists” law will continue resulting in closures of chemists/pharmacies
  • Jeronimo Martins Drogerie i Farmacja will focus on drugstores/parapharmacies development
CHANNEL DATA
  • Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
  • Table 130 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 131 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020
  • Table 132 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020
  • Table 133 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020
  • Table 134 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020
  • Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020
  • Table 136 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
  • Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 138 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
  • Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025
  • Table 140 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Booming e-commerce sales and consumer action to create home offices mitigated the negative impact of COVID-19 in 2020
  • Omnichannel services expanded
  • Sunday trading ban was widened
RECOVERY AND OPPORTUNITIES
  • Recovery expected by 2021
  • Homewares and home furnishing stores may be negatively impacted by economic fallout from the pandemic
  • Some expansions set to return in the forecast period
CHANNEL DATA
  • Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
  • Table 142 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 143 Sales in Home and Garden Specialist Retailers by Channel: Value 2015-2020
  • Table 144 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2015-2020
  • Table 145 Home and Garden Specialist Retailers GBO Company Shares: % Value 2016-2020
  • Table 146 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2017-2020
  • Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2017-2020
  • Table 148 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
  • Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 150 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
  • Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2020-2025
  • Table 152 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • The pandemic does not bode well for department stores in 2020
  • Operation restrictions furthered the decline
  • The number of outlets is a function of retailers self-classifying as department stores
RECOVERY AND OPPORTUNITIES
  • No recovery ahead in the forecast period
  • Consumers will prefer shopping centres
  • Only individual operators will remain
CHANNEL DATA
  • Table 153 Department Stores: Value Sales, Outlets and Selling Space 2015-2020
  • Table 154 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 155 Department Stores GBO Company Shares: % Value 2016-2020
  • Table 156 Department Stores GBN Brand Shares: % Value 2017-2020
  • Table 157 Department Stores LBN Brand Shares: Outlets 2017-2020
  • Table 158 Department Stores LBN Brand Shares: Selling Space 2017-2020
  • Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 160 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Mandated lockdown restricted operations in 2020
  • Network expansion and affordable products drive performance
  • Dynamic expansion secures Action Poland’s leadership position
RECOVERY AND OPPORTUNITIES
  • Positive outlook in the forecast period
  • Much room for development
  • Major players will forge ahead with expansion plans
CHANNEL DATA
  • Table 161 Variety Stores: Value Sales, Outlets and Selling Space 2015-2020
  • Table 162 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 163 Variety Stores GBO Company Shares: % Value 2016-2020
  • Table 164 Variety Stores GBN Brand Shares: % Value 2017-2020
  • Table 165 Variety Stores LBN Brand Shares: Outlets 2017-2020
  • Table 166 Variety Stores LBN Brand Shares: Selling Space 2017-2020
  • Table 167 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 168 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
2020 IMPACT

RECOVERY AND OPPORTUNITIES

KEY DATA FINDINGS

2020 IMPACT
  • Direct selling was already shifting online pre-pandemic which supported sales in 2020
  • Adaptations still necessary due to the pandemic
  • Performance varied in 2020
RECOVERY AND OPPORTUNITIES
  • Continued growth projected in the forecast period especially for products contributing to health and wellness
  • Number of direct selling consultants/sellers may rise
  • New entrants unlikely
CHANNEL DATA
  • Table 169 Direct Selling by Category: Value 2015-2020
  • Table 170 Direct Selling by Category: % Value Growth 2015-2020
  • Table 171 Direct Selling GBO Company Shares: % Value 2016-2020
  • Table 172 Direct Selling GBN Brand Shares: % Value 2017-2020
  • Table 173 Direct Selling Forecasts by Category: Value 2020-2025
  • Table 174 Direct Selling Forecasts by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Pandemic accelerated downturn of homeshopping in 2020
  • TV homeshopping retains a weak audience group
  • Players exited citing low demand
RECOVERY AND OPPORTUNITIES
  • Bleak outlook for homeshopping in the forecast period
  • No new entrants expected
  • Leading player set to focus on e-commerce
CHANNEL DATA
  • Table 175 Homeshopping by Category: Value 2015-2020
  • Table 176 Homeshopping by Category: % Value Growth 2015-2020
  • Table 177 Homeshopping GBO Company Shares: % Value 2016-2020
  • Table 178 Homeshopping GBN Brand Shares: % Value 2017-2020
  • Table 179 Homeshopping Forecasts by Category: Value 2020-2025
  • Table 180 Homeshopping Forecasts by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Movement restrictions limit sales in 2020
  • Vending machines located in shopping centres negatively impacted by pandemic
  • Some players make COVID-19 specific products available
RECOVERY AND OPPORTUNITIES
  • Quick recovery may be moderated by economic factors
  • Development of cashless payment terminals expected
  • Widening assortment of products
CHANNEL DATA
  • Table 181 Vending by Category: Value 2015-2020
  • Table 182 Vending by Category: % Value Growth 2015-2020
  • Table 183 Vending GBO Company Shares: % Value 2016-2020
  • Table 184 Vending GBN Brand Shares: % Value 2017-2020
  • Table 185 Vending Forecasts by Category: Value 2020-2025
  • Table 186 Vending Forecasts by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Lockdown supports robust growth of e-commerce in 2020
  • Much investment in improving the online shopping experience and delivery
  • Grupa Allegro experienced growing numbers of sellers and offers
RECOVERY AND OPPORTUNITIES
  • Digitalisation of the retail landscape will support e-commerce development in the forecast period
  • Retailers will focus on improving their e-commerce presence
  • Domestic e-commerce will continue dominating
CHANNEL DATA
  • Table 187 E-Commerce by Channel and Category: Value 2015-2020
  • Table 188 E-Commerce by Channel and Category: % Value Growth 2015-2020
  • Table 189 E-Commerce GBO Company Shares: % Value 2016-2020
  • Table 190 E-Commerce GBN Brand Shares: % Value 2017-2020
  • Table 191 Forecast E-Commerce by Channel and Category: Value 2020-2025
  • Table 192 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Advancing technology supported boom of mobile e-commerce in 2020
  • Consumers tend to multi-channel shop
  • Younger generations more likely to use mobile e-commerce
RECOVERY AND OPPORTUNITIES
  • Continuous advancements in technology will support growth in the forecast period
  • The appeal of mobile apps will lure more players
  • Mobile technology will be essential in attracting younger clientele
CHANNEL DATA
  • Table 193 Mobile E-Commerce: Value 2015-2020
  • Table 194 Mobile E-Commerce: % Value Growth 2015-2020
  • Table 195 Mobile E-Commerce Forecasts: Value 2020-2025
  • Table 196 Mobile E-Commerce Forecasts: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Demand for food and drink e-commerce explodes during lockdown
  • Players respond to growing demand by creating or improving online stores
  • Glovo makes its debut in Poland
RECOVERY AND OPPORTUNITIES
  • Much slower growth expected in the forecast period
  • Development of e-commerce sales will continue for grocery retailers
  • Click-and-collect orders via cooled storage lockers may increase their presence
CHANNEL DATA
  • Table 197 Food and Drink E-Commerce: Value 2015-2020
  • Table 198 Food and Drink E-Commerce: % Value Growth 2015-2020
  • Table 199 Food and Drink E-Commerce Forecasts: Value 2020-2025
  • Table 200 Food and Drink E-Commerce Forecasts: % Value Growth 2020-2025
Note: Product cover images may vary from those shown
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