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Skin Care in Finland

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    Report

  • 28 Pages
  • May 2025
  • Region: Finland
  • Euromonitor International
  • ID: 221987
Skin care sales in Finland remained positive in 2024, thanks to heightened player engagement, several new product types, and a relatively high number of new brands entering at the end of the review period. Facial moisturisers and treatments were boosted by new product formats such as skin oils and serums becoming part of regular skin care routines.

The Skin Care in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Body Care, Facial Care, Hand Care, Skin Care Sets/Kits.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Skin Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Skin care does well in Finland in 2024
  • L’Oreal leads, as consumers shift towards hydrating products
  • E-commerce as key channel for distribution of skin care products
PROSPECTS AND OPPORTUNITIES
  • Finns to remain keen to spend on skin care
  • Ingredients set to come under greater scrutiny
  • Multipurpose products and skinimalism trend
CATEGORY DATA
  • Table 1 Sales of Skin Care by Category: Value 2019-2024
  • Table 2 Sales of Skin Care by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Skin Care: % Value 2020-2024
  • Table 4 LBN Brand Shares of Skin Care: % Value 2021-2024
  • Table 5 LBN Brand Shares of Basic Moisturisers: % Value 2021-2024
  • Table 6 LBN Brand Shares of Anti-agers: % Value 2021-2024
  • Table 7 LBN Brand Shares of Firming Body Care: % Value 2021-2024
  • Table 8 LBN Brand Shares of General Purpose Body Care: % Value 2021-2024
  • Table 9 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
  • Table 10 Forecast Sales of Skin Care by Category: Value 2024-2029
  • Table 11 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN FINLAND
EXECUTIVE SUMMARY
  • Beauty and personal care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 12 Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
  • Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
  • Table 18 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
  • Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
  • Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources