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Sun Care in Romania

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    Report

  • 20 Pages
  • May 2025
  • Region: Romania
  • Euromonitor International
  • ID: 222018
Sun care in Romania reported dynamic growth in 2024 and was one of the most rapidly expanding categories within beauty and personal care. Seasonal changes in weather and Romania’s longer and hotter summers underpinned growth in sun care sales, reflecting the impact of climate change. Moreover, thanks to social media, a growing number of consumers are opting to use sun care products all year round. Traditionally, sun care was only used during the hot summer months or while sunbathing.

The Sun Care in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Adult Sun Care, Baby and Child-specific Sun Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sun Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Weather-related changes drive sun care sales
  • L'Oréal Romania SRL leads the sun care category
  • Pharmacies leads in sun care distribution
PROSPECTS AND OPPORTUNITIES
  • Dynamic growth set to continue in sun care
  • Weather changes and health focus to spur use of sun protection
  • Innovation to focus on new formats and added benefits
CATEGORY DATA
  • Table 1 Sales of Sun Care by Category: Value 2019-2024
  • Table 2 Sales of Sun Care by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Sun Care: % Value 2020-2024
  • Table 4 LBN Brand Shares of Sun Care: % Value 2021-2024
  • Table 5 LBN Brand Shares of Premium Adult Sun Care: % Value 2021-2024
  • Table 6 Forecast Sales of Sun Care by Category: Value 2024-2029
  • Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN ROMANIA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for beauty and personal care ?
MARKET DATA
  • Table 8 Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
  • Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
  • Table 14 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
  • Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
  • Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
  • Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources