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Alcoholic Drinks in the US

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    Report

  • 81 Pages
  • June 2024
  • Region: United States
  • Euromonitor International
  • ID: 222129
In 2023, the collective weight of inflationary pressures, waning consumer confidence, and persistent brand boycotts led total volume sales of alcoholic drinks in the US to drop to their lowest level in a decade. Bright spots existed in categories across the spectrum, but could be matched with similarly negative or worse results in another.

The Alcoholic Drinks in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Alcoholic drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Summary 1 Number of On-trade Establishments by Type 2017-2023
TAXATION AND DUTY LEVIES
  • Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
  • Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
  • Table 3 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
  • Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
  • Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
  • Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
  • Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
  • Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
  • Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 3 Research Sources
BEER IN THE USKEY DATA FINDINGS
2023 DEVELOPMENTS
  • AB InBev struggles as historic category trends accelerate
  • Independent and acquired craft beer reconcile with maturity and ubiquity
  • Non alcoholic beer continues its ascent
PROSPECTS AND OPPORTUNITIES
  • THC beverages pose an existential threat to beer at all ABVs
  • On-trade recovery still at the whim of the changing occasions landscape
  • Variety, exploration, and consumer confidence pose a larger threat than sobriety
CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 4 Lager by Price Band 2023
  • Table 17 Number of Breweries 2018-2023
CATEGORY DATA
  • Table 18 Sales of Beer by Category: Total Volume 2018-2023
  • Table 19 Sales of Beer by Category: Total Value 2018-2023
  • Table 20 Sales of Beer by Category: % Total Volume Growth 2018-2023
  • Table 21 Sales of Beer by Category: % Total Value Growth 2018-2023
  • Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
  • Table 23 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
  • Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 26 Sales of Beer by Craft vs Standard 2018-2023
  • Table 27 GBO Company Shares of Beer: % Total Volume 2019-2023
  • Table 28 NBO Company Shares of Beer: % Total Volume 2019-2023
  • Table 29 LBN Brand Shares of Beer: % Total Volume 2020-2023
  • Table 30 Forecast Sales of Beer by Category: Total Volume 2023-2028
  • Table 31 Forecast Sales of Beer by Category: Total Value 2023-2028
  • Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
  • Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028
WINE IN THE USKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Values are up, but volumes are down
  • Premiumisation persists, benefiting champagne and other sparkling wine
  • The return of wine clubs, and other channel shifts within wine
PROSPECTS AND OPPORTUNITIES
  • Demise of on-ramp wine price bands will be centre of attention
  • Local wines expected to increase fragmentation
  • Private label wine set to decline as authenticity becomes a concern for consumers
CATEGORY DATA
  • Table 34 Sales of Wine by Category: Total Volume 2018-2023
  • Table 35 Sales of Wine by Category: Total Value 2018-2023
  • Table 36 Sales of Wine by Category: % Total Volume Growth 2018-2023
  • Table 37 Sales of Wine by Category: % Total Value Growth 2018-2023
  • Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2018-2023
  • Table 39 Sales of Wine by Off-trade vs On-trade: Value 2018-2023
  • Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 42 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2018-2023
  • Table 43 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2018-2023
  • Table 44 Sales of Still White Wine by Price Segment: % Off-trade Volume 2018-2023
  • Table 45 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2018-2023
  • Table 46 GBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023
  • Table 47 NBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023
  • Table 48 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2020-2023
  • Table 49 GBO Company Shares of Champagne: % Total Volume 2019-2023
  • Table 50 NBO Company Shares of Champagne: % Total Volume 2019-2023
  • Table 51 LBN Brand Shares of Champagne: % Total Volume 2020-2023
  • Table 52 GBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023
  • Table 53 NBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023
  • Table 54 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2020-2023
  • Table 55 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023
  • Table 56 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023
  • Table 57 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2020-2023
  • Table 58 GBO Company Shares of Non-grape Wine: % Total Volume 2019-2023
  • Table 59 NBO Company Shares of Non-grape Wine: % Total Volume 2019-2023
  • Table 60 LBN Brand Shares of Non-grape Wine: % Total Volume 2020-2023
  • Table 61 Forecast Sales of Wine by Category: Total Volume 2023-2028
  • Table 62 Forecast Sales of Wine by Category: Total Value 2023-2028
  • Table 63 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028
  • Table 64 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028
SPIRITS IN THE USKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Spirits volumes flat despite headwinds
  • Spirits presents a wide spectrum of performances - some shine, some fizzle
  • Premiumisation significantly reduces amidst economic challenges
PROSPECTS AND OPPORTUNITIES
  • Spirits will continue to be resilient in the face of generational changes
  • Premiumisation and value-seeking will be key strategies in spirits
  • Non alcoholic spirits remains small, but is gaining a foothold
CATEGORY BACKGROUND
  • Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
  • Summary 5 Benchmark Brands 2023
CATEGORY DATA
  • Table 65 Sales of Spirits by Category: Total Volume 2018-2023
  • Table 66 Sales of Spirits by Category: Total Value 2018-2023
  • Table 67 Sales of Spirits by Category: % Total Volume Growth 2018-2023
  • Table 68 Sales of Spirits by Category: % Total Value Growth 2018-2023
  • Table 69 Sales of Spirits by Off-trade vs On-trade: Volume 2018-2023
  • Table 70 Sales of Spirits by Off-trade vs On-trade: Value 2018-2023
  • Table 71 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 72 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 73 Sales of Dark Rum by Price Platform: % Total Volume 2018-2023
  • Table 74 Sales of White Rum by Price Platform: % Total Volume 2018-2023
  • Table 75 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2018-2023
  • Table 76 Sales of English Gin by Price Platform: % Total Volume 2018-2023
  • Table 77 Sales of Vodka by Price Platform: % Total Volume 2018-2023
  • Table 78 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2018-2023
  • Table 79 GBO Company Shares of Spirits: % Total Volume 2019-2023
  • Table 80 NBO Company Shares of Spirits: % Total Volume 2019-2023
  • Table 81 LBN Brand Shares of Spirits: % Total Volume 2020-2023
  • Table 82 Forecast Sales of Spirits by Category: Total Volume 2023-2028
  • Table 83 Forecast Sales of Spirits by Category: Total Value 2023-2028
  • Table 84 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028
  • Table 85 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028
CIDER/PERRY IN THE USKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Fragmented performance as regional brands take share from national stalwarts
  • An appetite for complexity and new product development continue to jump regulatory hurdles
  • Education and consumer outreach seek opportunities for on-trade growth
PROSPECTS AND OPPORTUNITIES
  • Share growth possible, but a long game
  • Alcohol consumption reduction trend could benefit cider
  • Wine serves as a template for growth and premiumisation in cider
CATEGORY DATA
  • Table 86 Sales of Cider/Perry: Total Volume 2018-2023
  • Table 87 Sales of Cider/Perry: Total Value 2018-2023
  • Table 88 Sales of Cider/Perry: % Total Volume Growth 2018-2023
  • Table 89 Sales of Cider/Perry: % Total Value Growth 2018-2023
  • Table 90 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2018-2023
  • Table 91 Sales of Cider/Perry by Off-trade vs On-trade: Value 2018-2023
  • Table 92 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 93 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 94 GBO Company Shares of Cider/Perry: % Total Volume 2019-2023
  • Table 95 NBO Company Shares of Cider/Perry: % Total Volume 2019-2023
  • Table 96 LBN Brand Shares of Cider/Perry: % Total Volume 2020-2023
  • Table 97 Forecast Sales of Cider/Perry: Total Volume 2023-2028
  • Table 98 Forecast Sales of Cider/Perry: Total Value 2023-2028
  • Table 99 Forecast Sales of Cider/Perry: % Total Volume Growth 2023-2028
  • Table 100 Forecast Sales of Cider/Perry: % Total Value Growth 2023-2028
RTDS IN THE USKEY DATA FINDINGS
2023 DEVELOPMENTS
  • A tough year at the top line, with mixed narratives below
  • New offerings are constant, but a mix of innovation and imitation
  • Non alcoholic RTDs struggle for relevance
PROSPECTS AND OPPORTUNITIES
  • Maturity gradually approaching in RTDs
  • Legislation, consumers, and the future of RTDs
  • THC beverages pose an existential threat to RTDs
CATEGORY DATA
  • Table 101 Sales of RTDs by Category: Total Volume 2018-2023
  • Table 102 Sales of RTDs by Category: Total Value 2018-2023
  • Table 103 Sales of RTDs by Category: % Total Volume Growth 2018-2023
  • Table 104 Sales of RTDs by Category: % Total Value Growth 2018-2023
  • Table 105 Sales of RTDs by Off-trade vs On-trade: Volume 2018-2023
  • Table 106 Sales of RTDs by Off-trade vs On-trade: Value 2018-2023
  • Table 107 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 108 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 109 GBO Company Shares of RTDs: % Total Volume 2019-2023
  • Table 110 NBO Company Shares of RTDs: % Total Volume 2019-2023
  • Table 111 LBN Brand Shares of RTDs: % Total Volume 2020-2023
  • Table 112 Forecast Sales of RTDs by Category: Total Volume 2023-2028
  • Table 113 Forecast Sales of RTDs by Category: Total Value 2023-2028
  • Table 114 Forecast Sales of RTDs by Category: % Total Volume Growth 2023-2028
  • Table 115 Forecast Sales of RTDs by Category: % Total Value Growth 2023-2028

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