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Sportswear in Western Europe

  • ID: 2224704
  • Report
  • Region: Europe, Western Europe
  • 48 pages
  • Euromonitor International
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Supported by more casual dress codes and the spread of sport as a status symbol, sportswear in Western Europe is seeing significant value growth, despite fierce price competition. Rising per capita spending on versatile trainers and leggings is indicative of the category’s growing share of consumers’ daily attire. This growth has attracted more intense competition, with new entrants and restructured incumbents becoming increasingly credible threats to the market leaders.

The author's Sportswear in Western Europe global briefing offers an insight into to the size and shape of the apparel market, highlights buzz topics, emerging trends as well as pressing industry issues. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the clothing and footwear market - be they changes on the supply side, in channel dynamics, economic/ lifestyle /demographic influences or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Apparel and Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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Sportswear in Western Europe

Regional Overview
Leading Companies and Brands
Forecast Projections
Country Snapshots
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Athleisure has arguably been the defining trend of this decade, fuelled by consumers’ growing desire to prioritise wellbeing and adopt garments that provide a seamless transition from multiple daily activities. As a result, athleisure is not dwindling, but evolving; sportswear continues to outpace the overall apparel and footwear industry and consumers are increasingly demanding the technical functionalities that they have become accustomed to in sportswear throughout their entire wardrobe.

Athleisure is evolving rather than peaking

The proliferation of athleisure has greatly benefited the sportswear market which is expected to continue to outpace the overall apparel and footwear industry to 2021. Rather than dwindling, the trend is evolving across all apparel and footwear categories as the technical attributes of sportswear merge with the aesthetics of fashion.

Health and wellness drivers combined with lifestyle shifts maintain momentum

The fundamental drivers behind the proliferation of athleisure are showing no signs of slowing down. Health and wellness remains a priority for consumers, while urbanisation leads to lifestyle shifts and social media advocates health as the new sexy, fuelling investment in activewear.

The athleisure trend has infiltrated multiple categories and industries

Athleisure has influenced multiple industries from apparel and footwear to sports nutrition. In the wake of healthy lifestyles, consumers are seeking products that affirm their identity as an active individual such as wearable electronics. As exercise becomes a social activity, industries such as beauty are also set to benefit.

Sportswear’s obsession with high fashion is just getting started

Sportswear continues to lead the way in terms of design innovation. Collaborations with high-profile designers are picking up and brands continue to seek new ways to cater to consumers both inside and outside the gym.

Consumers’ demands and expectations of their clothing have significantly altered

Having spent the past few years wearing sportswear on a regular basis, consumers have become accustomed to stretchy materials and technical functionalities which will continue to influence purchase decisions in the future as consumers demand more from their clothing, prioritising performance.

Shift to performance-orientated clothing could leave fashion vulnerable

The ongoing shift towards performance in apparel and footwear, may leave fashion brands that focus on aesthetics over functionality vulnerable, as technical brands gain popularity among consumers.
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