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Homewares in South Africa

  • ID: 2224712
  • Report
  • June 2020
  • Region: South Africa, Africa
  • 18 pages
  • Euromonitor International
The frequency of buying in homewares in 2019, contributed to its positive growth, especially in food storage and kitchen utensils. The shorter lifespan of homeware products, which require renewal over time, is likely to continue driving growth for the area, over the forecast period.

The Homewares in South Africa report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2024 illustrate how market demand is expected to evolve in the medium-term

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Homewares market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
List of Contents and Tables

HEADLINES

PROSPECTS
  • Kitchen utensils and food storage record growth, driven by a wide range of product choice and an extensive range of private label goods
  • A preference for colour and unique, interesting designs boosts growth in homewares
  • Consumer demands for quality, non-toxic goods with long life-spans drives growth for homewares
COMPETITIVE LANDSCAPE
  • Mr Price Group leads the landscape, as Tupperware South Africa remains in second place, appealing to mass consumers in the country
  • Innovative in-store approaches are set to boost the industry forward, attracting consumers with fresh, appealing concepts
  • Hendler & Hart looks to boost sales, by expanding its product range with premium offerings from Tefal and Krups
CATEGORY DATA
Table 1 Sales of Homewares by Category: Value 2014-2019
Table 2 Sales of Homewares by Category: % Value Growth 2014-2019
Table 3 Sales of Homewares by Material: % Value 2014-2019
Table 4 NBO Company Shares of Homewares: % Value 2015-2019
Table 5 LBN Brand Shares of Homewares: % Value 2016-2019
Table 6 Distribution of Homewares by Format: % Value 2014-2019

EXECUTIVE SUMMARY
  • Growth is driven by increasing urbanisation, however, levels are stifled due to the challenging economy, and consumers focus on DIY
  • Rising apartment living, DIY trends, and the growing preference for LED bulbs shapes the landscape in 2019
  • Mr Price Group Ltd leads the landscape, as private label has a challenging year, competing against established brands
  • E-commerce, warehouse clubs and non-traditional furnishing stores are becoming a growing threat to traditional retailers on the landscape
  • Growth across the forecast period is driven by home improvements, as consumers continue to invest in their properties
MARKET DATA
Table 7 Sales of Home and Garden by Category: Value 2014-2019
Table 8 Sales of Home and Garden by Category: % Value Growth 2014-2019
Table 9 NBO Company Shares of Home and Garden: % Value 2015-2019
Table 10 LBN Brand Shares of Home and Garden: % Value 2016-2019
Table 11 Distribution of Home and Garden by Format: % Value 2014-2019
Table 12 Distribution of Home and Garden by Format and Category: % Value 2019
Table 13 Forecast Sales of Home and Garden by Category: Value 2019-2024
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2019-2024

CORONAVIRUS (COVID-19)

SOURCES
Summary 1 Research Sources
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