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Home Improvement in South Africa

  • ID: 2224717
  • Report
  • Region: Africa, South Africa
  • 15 pages
  • Euromonitor International
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South African consumers are more prone to DIY activities when disposable incomes are under strain. They expect and demand products that have a strong brand heritage based on trust, quality, durability and reliability. Private label offerings are not that popular under power tools for example, as they are no match for leading brands such as Makita and Bosch, the leading two brands in drills and other power tools.

The Home Improvement in South Africa report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2023 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Bathroom and Sanitaryware, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Improvement market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Home Improvement in South Africa

List of Contents and Tables
Headlines
Prospects
Private Label Offerings No Match for Brands Built on Trust in Quality
Do-it-yourself Home Improvement Activities Remain Relevant for Homeowners
Premium Housing Trends Shifting To Contemporary Design
Competitive Landscape
A French Twist To Home Improvement
Stanley Black & Decker Aggressively Expanding Product Distribution
Plascon and Dulux Hold Clear Lead in Paint, But Local Player Duram Continues To Gain Ground
Category Data
Table 1 Sales of Home Improvement by Category: Value 2013-2018
Table 2 Sales of Home Improvement by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Home Improvement: % Value 2014-2018
Table 4 LBN Brand Shares of Home Improvement: % Value 2015-2018
Table 5 Distribution of Home Improvement by Format: % Value 2013-2018
Table 6 Forecast Sales of Home Improvement by Category: Value 2018-2023
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2018-2023
Executive Summary
Leading Players and Retailers Taking Steps To Circumvent Low Growth Recorded Due To Technical Recession in 2018
Products That Helped Consumers Save Costs Remain Popular
Acquisitions and Agreements in Response To Tough Economic Conditions
Online Retailing Growing in Popularity, But Brick-and-mortar Expansion Still Being Emphasised
Marginal Growth Anticipated Over the Forecast Period If Tough Economic Conditions Prevail
Market Data
Table 8 Sales of Home and Garden by Category: Value 2013-2018
Table 9 Sales of Home and Garden by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home and Garden: % Value 2014-2018
Table 11 LBN Brand Shares of Home and Garden: % Value 2015-2018
Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2013-2018
Table 13 Distribution of Home and Garden by Format: % Value 2013-2018
Table 14 Distribution of Home and Garden by Format and Category: % Value 2018
Table 15 Forecast Sales of Home and Garden by Category: Value 2018-2023
Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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