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Ad Insertion Servers - Global Market Trajectory & Analytics

  • ID: 2228000
  • Report
  • July 2020
  • Region: Global
  • 144 Pages
  • Global Industry Analysts, Inc
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Global Ad Insertion Servers Market to Reach US$2.9 Billion by the Year 2027

Amid the COVID-19 crisis, the global market for Ad Insertion Servers estimated at US$1.8 Billion in the year 2020, is projected to reach a revised size of US$2.9 Billion by 2027, growing at a CAGR of 6.8% over the period 2020-2027.

The U. S. Accounts for Over 27.1% of Global Market Size in 2020, While China is Forecast to Grow at a 10.3% CAGR for the Period of 2020-2027

The Ad Insertion Servers market in the U. S. is estimated at US$490 Million in the year 2020. The country currently accounts for a 27.05% share in the global market. China, the world second largest economy, is forecast to reach an estimated market size of US$624 Million in the year 2027 trailing a CAGR of 10.3% through 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 3.7% and 6.1% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 4.3% CAGR while Rest of European market (as defined in the study) will reach US$624 Million by the year 2027.The publisher brings years of research experience to this 16th edition of our report. The 144-page report presents concise insights into how the pandemic has impacted production and the buy side for 2020 and 2021. A short-term phased recovery by key geography is also addressed.

Competitors identified in this market include, among others
  • Adobe Inc.
  • Anevia S. A.S
  • ARRIS International plc
  • Brightcove Inc.
  • Cisco Systems Inc.
  • DJC Media Group
  • Edgeware AB
  • Harmonic Inc.
  • Imagine Communications Corporation
  • Nokia Corporation
  • SeaChange International Inc.
  • Telefonaktiebolaget L. M. Ericsson

The global analysis and forecast periods covered within the report are 2020-2027 (Current & Future Analysis) and 2012-2019 (Historic Review). Research estimates are provided for 2020, while research projections cover the period 2021-2027.
Note: Product cover images may vary from those shown
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I. INTRODUCTION, METHODOLOGY & REPORT SCOPE

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

Ad Insertion Servers Market: Benefiting from Changing Video Consumption Patterns and Focuson Targeted & Personalized Advertising

Recent Market Activity

Growing Opportunities to Monetize the Rapidly Expanding Video Entertainment Industryto Drive Ad Insertion Servers Market

Proliferation of VOD Content

Migration of Broadcasters and Cable Operators towards All-Digital Networks

Global Competitor Market Shares

Ad Insertion Servers Competitor Market Share Scenario Worldwide (in %): 2020 & 2029

Impact of Covid-19 and a Looming Global Recession

2. FOCUS ON SELECT PLAYERS

Adobe Systems Incorporated (USA)

Anevia S.A.S (France)

ARRIS International plc (UK)

Beijing Topreal Technologies Co., Ltd. (China)

Brightcove, Inc. (USA)

Cisco Systems, Inc. (USA)

DJC Media Group (USA)

Edgeware AB (Sweden)

Google, LLC (USA)

Harmonic, Inc. (USA)

Imagine Communications Corporation (USA)

Nokia Corporation (Finland)

SeaChange International, Inc. (USA)

Telefonaktiebolaget L. M. Ericsson (Sweden)

3. MARKET TRENDS & DRIVERS

Broadcasters Turn to DAI Technology for Closing Revenue Gap with Online Media Houses

Broadcasters Turn to DAI Technology for Closing Revenue Gap with Online Media Houses

Adoption of DAI Technology Tripping on Legacy Carriage Deals

Dynamic Ad Insertion Enabling VoD Content Monetization

Dynamic Ad Insertion Propelling Content Monetization

Server-side Ad Insertion: A Star in Making

Drawbacks of Client-based Ad Insertion Technology Shift Focus to Server-Side Ad Insertion

Server-side Ad Insertion Offers Viable Option for Targeted Ads on Multiscreen Devices

Issues with Server-side Ad Insertion Technique

Server-Side Ad Insertion Enabling Generation of User-friendly Online Ads

Seamless Viewing Experience

Flexible Platforms, Simpler Delivery

Integrated Personalization Approach

Advances in Ad Insertion Technologies - Opportunities to Increase Ad Revenues

Ad Insertion Technology Powering Live Streaming Market

Personalized Ad Insertion for Live Streaming Content

Broadcasting Rights Vital for Monetization of Live Streaming Service

Video Advertising Benefiting from VPAID and VAST Ad Tags

Video Ad Serving Template (VAST) Ad Tag

Video Player-Ad Interface Definition (VPAID)

Cloud Ad Insertion: Service Providers Still in Wait and Watch Mode for Using Cloud-basedAd Insertion Solutions

Analyzing the Advantages & Drawbacks of Cloud-based Ad Insertion Technology

4. GLOBAL MARKET PERSPECTIVE

TABLE 1: Ad Insertion Servers Global Market Estimates and Forecasts in US$ Thousand by Region/Country: 2020-2027
TABLE 2: Ad Insertion Servers Global Retrospective Market Scenario in US$ Thousand by Region/Country: 2012-2019
TABLE 3: Ad Insertion Servers Market Share Shift across Key Geographies Worldwide: 2012 VS 2020 VS 2027

III. MARKET ANALYSIS

GEOGRAPHIC MARKET ANALYSIS

UNITED STATES

TABLE 4: United States Ad Insertion Servers Market Estimates and Projections in US$ Thousand: 2020 to 2027
TABLE 5: Ad Insertion Servers Market in the United States: A Historic Review in US$ Thousand for 2012-2019

CANADA

TABLE 6: Canadian Ad Insertion Servers Market Estimates and Forecasts in US$ Thousand: 2020 to 2027
TABLE 7: Canadian Ad Insertion Servers Historic Market Review in US$ Thousand: 2012-2019

JAPAN

TABLE 8: Japanese Market for Ad Insertion Servers: Annual Sales Estimates and Projections in US$ Thousand for the Period 2020-2027
TABLE 9: Ad Insertion Servers Market in Japan: Historic Sales Analysis in US$ Thousand for the Period 2012-2019

CHINA

TABLE 10: Chinese Ad Insertion Servers Market Growth Prospects in US$ Thousand for the Period 2020-2027
TABLE 11: Ad Insertion Servers Historic Market Analysis in China in US$ Thousand: 2012-2019

EUROPE

Market Facts & Figures

Market Analytics
TABLE 12: European Ad Insertion Servers Market Demand Scenario in US$ Thousand by Region/Country: 2020-2027
TABLE 13: Ad Insertion Servers Market in Europe: A Historic Market Perspective in US$ Thousand by Region/Country for the Period 2012-2019
TABLE 14: European Ad Insertion Servers Market Share Shift by Region/Country: 2012 VS 2020 VS 2027

FRANCE

TABLE 15: Ad Insertion Servers Market in France: Estimates and Projections in US$ Thousand for the Period 2020-2027
TABLE 16: French Ad Insertion Servers Historic Market Scenario in US$ Thousand: 2012-2019

GERMANY

TABLE 17: Ad Insertion Servers Market in Germany: Recent Past, Current and Future Analysis in US$ Thousand for the Period 2020-2027
TABLE 18: German Ad Insertion Servers Historic Market Analysis in US$ Thousand: 2012-2019

ITALY

TABLE 19: Italian Ad Insertion Servers Market Growth Prospects in US$ Thousand for the Period 2020-2027
TABLE 20: Ad Insertion Servers Historic Market Analysis in Italy in US$ Thousand: 2012-2019

UNITED KINGDOM

TABLE 21: United Kingdom Market for Ad Insertion Servers: Annual Sales Estimates and Projections in US$ Thousand for the Period 2020-2027
TABLE 22: Ad Insertion Servers Market in the United Kingdom: Historic Sales Analysis in US$ Thousand for the Period 2012-2019

SPAIN

TABLE 23: Spanish Ad Insertion Servers Market Estimates and Forecasts in US$ Thousand: 2020 to 2027
TABLE 24: Spanish Ad Insertion Servers Historic Market Review in US$ Thousand: 2012-2019

RUSSIA

TABLE 25: Russian Ad Insertion Servers Market Estimates and Projections in US$ Thousand: 2020 to 2027
TABLE 26: Ad Insertion Servers Market in Russia: A Historic Review in US$ Thousand for 2012-2019

REST OF EUROPE

TABLE 27: Rest of Europe Ad Insertion Servers Market Estimates and Forecasts in US$ Thousand: 2020-2027
TABLE 28: Ad Insertion Servers Market in Rest of Europe in US$ Thousand: A Historic Review for the Period 2012-2019

ASIA-PACIFIC

TABLE 29: Asia-Pacific Ad Insertion Servers Market Estimates and Forecasts in US$ Thousand by Region/Country: 2020-2027
TABLE 30: Ad Insertion Servers Market in Asia-Pacific: Historic Market Analysis in US$ Thousand by Region/Country for the Period 2012-2019
TABLE 31: Asia-Pacific Ad Insertion Servers Market Share Analysis by Region/Country: 2012 VS 2020 VS 2027

AUSTRALIA

TABLE 32: Ad Insertion Servers Market in Australia: Recent Past, Current and Future Analysis in US$ Thousand for the Period 2020-2027
TABLE 33: Australian Ad Insertion Servers Historic Market Analysis in US$ Thousand: 2012-2019

INDIA

TABLE 34: Indian Ad Insertion Servers Market Estimates and Forecasts in US$ Thousand: 2020 to 2027
TABLE 35: Indian Ad Insertion Servers Historic Market Review in US$ Thousand: 2012-2019

SOUTH KOREA

TABLE 36: Ad Insertion Servers Market in South Korea: Recent Past, Current and Future Analysis in US$ Thousand for the Period 2020-2027
TABLE 37: South Korean Ad Insertion Servers Historic Market Analysis in US$ Thousand: 2012-2019

REST OF ASIA-PACIFIC

TABLE 38: Rest of Asia-Pacific Market for Ad Insertion Servers: Annual Sales Estimates and Projections in US$ Thousand for the Period 2020-2027
TABLE 39: Ad Insertion Servers Market in Rest of Asia-Pacific: Historic Sales Analysis in US$ Thousand for the Period 2012-2019

LATIN AMERICA

TABLE 40: Latin American Ad Insertion Servers Market Trends by Region/Country in US$ Thousand: 2020-2027
TABLE 41: Ad Insertion Servers Market in Latin America in US$ Thousand by Region/Country: A Historic Perspective for the Period 2012-2019
TABLE 42: Latin American Ad Insertion Servers Market Percentage Breakdown of Sales by Region/Country: 2012, 2020, and 2027

ARGENTINA

TABLE 43: Argentinean Ad Insertion Servers Market Estimates and Forecasts in US$ Thousand: 2020-2027
TABLE 44: Ad Insertion Servers Market in Argentina in US$ Thousand: A Historic Review for the Period 2012-2019

BRAZIL

TABLE 45: Ad Insertion Servers Market in Brazil: Estimates and Projections in US$ Thousand for the Period 2020-2027
TABLE 46: Brazilian Ad Insertion Servers Historic Market Scenario in US$ Thousand: 2012-2019

MEXICO

TABLE 47: Ad Insertion Servers Market in Mexico: Recent Past, Current and Future Analysis in US$ Thousand for the Period 2020-2027
TABLE 48: Mexican Ad Insertion Servers Historic Market Analysis in US$ Thousand: 2012-2019

REST OF LATIN AMERICA

TABLE 49: Rest of Latin America Ad Insertion Servers Market Estimates and Projections in US$ Thousand: 2020 to 2027
TABLE 50: Ad Insertion Servers Market in Rest of Latin America: A Historic Review in US$ Thousand for 2012-2019

MIDDLE EAST

TABLE 51: The Middle East Ad Insertion Servers Market Estimates and Forecasts in US$ Thousand by Region/Country: 2020-2027
TABLE 52: Ad Insertion Servers Market in the Middle East by Region/Country in US$ Thousand: 2012-2019
TABLE 53: The Middle East Ad Insertion Servers Market Share Breakdown by Region/Country: 2012, 2020, and 2027

IRAN

TABLE 54: Iranian Market for Ad Insertion Servers: Annual Sales Estimates and Projections in US$ Thousand for the Period 2020-2027
TABLE 55: Ad Insertion Servers Market in Iran: Historic Sales Analysis in US$ Thousand for the Period 2012-2019

ISRAEL

TABLE 56: Israeli Ad Insertion Servers Market Estimates and Forecasts in US$ Thousand: 2020-2027
TABLE 57: Ad Insertion Servers Market in Israel in US$ Thousand: A Historic Review for the Period 2012-2019

SAUDI ARABIA

TABLE 58: Saudi Arabian Ad Insertion Servers Market Growth Prospects in US$ Thousand for the Period 2020-2027
TABLE 59: Ad Insertion Servers Historic Market Analysis in Saudi Arabia in US$ Thousand: 2012-2019

UNITED ARAB EMIRATES

TABLE 60: Ad Insertion Servers Market in the United Arab Emirates: Recent Past, Current and Future Analysis in US$ Thousand for the Period 2020-2027
TABLE 61: United Arab Emirates Ad Insertion Servers Historic Market Analysis in US$ Thousand: 2012-2019

REST OF MIDDLE EAST

TABLE 62: Ad Insertion Servers Market in Rest of Middle East: Recent Past, Current and Future Analysis in US$ Thousand for the Period 2020-2027
TABLE 63: Rest of Middle East Ad Insertion Servers Historic Market Analysis in US$ Thousand: 2012-2019

AFRICA

TABLE 64: African Ad Insertion Servers Market Estimates and Projections in US$ Thousand: 2020 to 2027
TABLE 65: Ad Insertion Servers Market in Africa: A Historic Review in US$ Thousand for 2012-2019

IV. COMPETITION

Total Companies Profiled: 48

Note: Product cover images may vary from those shown
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