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Ad Insertion Servers - Global Market Trajectory & Analytics

  • ID: 2228000
  • Report
  • June 2020
  • Region: Global
  • 144 Pages
  • Global Industry Analysts, Inc
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Amid the COVID-19 crisis and the looming economic recession, the Ad Insertion Servers market worldwide will grow by a projected US$1.1 Billion, during the analysis period, driven by a revised compounded annual growth rate (CAGR) of 6.8%. Ad Insertion Servers, one of the segments analyzed and sized in this study, is forecast to grow at over 6.8% and reach a market size of US$2.9 Billion by the end of the analysis period. An unusual period in history, the coronavirus pandemic has unleashed a series of unprecedented events affecting every industry. The Ad Insertion Servers market will be reset to a new normal which going forwards in a post COVID-19 era will be continuously redefined and redesigned. Staying on top of trends and accurate analysis is paramount now more than ever to manage uncertainty, change and continuously adapt to new and evolving market conditions.

As part of the new emerging geographic scenario, the United States is forecast to readjust to a 5.4% CAGR. Within Europe, the region worst hit by the pandemic, Germany will add over US$31.8 Million to the region's size over the next 7 to 8 years. In addition, over US$30.9 Million worth of projected demand in the region will come from Rest of European markets. In Japan, the Ad Insertion Servers segment will reach a market size of US$147.3 Million by the close of the analysis period. Blamed for the pandemic, significant political and economic challenges confront China. Amid the growing push for decoupling and economic distancing, the changing relationship between China and the rest of the world will influence competition and opportunities in the Ad Insertion Servers market. Against this backdrop and the changing geopolitical, business and consumer sentiments, the world’s second largest economy will grow at 11% over the next couple of years and add approximately US$273.5 Million in terms of addressable market opportunity. Continuous monitoring for emerging signs of a possible new world order post-COVID-19 crisis is a must for aspiring businesses and their astute leaders seeking to find success in the now changing Ad Insertion Servers market landscape. All research viewpoints presented are based on validated engagements from influencers in the market, whose opinions supersede all other research methodologies.

Competitors identified in this market include, among others,
  • Adobe Inc.
  • Anevia S.A.S
  • ARRIS International plc
  • Brightcove Inc.
  • Cisco Systems Inc.
  • DJC Media Group
  • Edgeware AB
  • Harmonic Inc.
  • Imagine Communications Corporation
  • Nokia Corporation
  • SeaChange International Inc.
  • Telefonaktiebolaget L. M. Ericsson

The global analysis and forecast periods covered within the report are 2020-2027 (Current & Future Analysis) and 2012-2019 (Historic Review). Research estimates are provided for 2020, while research projections cover the period 2021-2027.
Note: Product cover images may vary from those shown
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I. INTRODUCTION, METHODOLOGY & REPORT SCOPE

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW
Ad Insertion Servers Market: Benefiting from Changing Video Consumption Patterns and Focuson Targeted & Personalized Advertising
Recent Market Activity
Growing Opportunities to Monetize the Rapidly Expanding Video Entertainment Industryto Drive Ad Insertion Servers Market
Proliferation of VOD Content
Migration of Broadcasters and Cable Operators towards All-Digital Networks
Global Competitor Market Shares
Ad Insertion Servers Competitor Market Share Scenario Worldwide (in %): 2020 & 2029
Impact of Covid-19 and a Looming Global Recession

2. FOCUS ON SELECT PLAYERS
Adobe Systems Incorporated (USA)
Anevia S.A.S (France)
ARRIS International plc (UK)
Beijing Topreal Technologies Co., Ltd. (China)
Brightcove, Inc. (USA)
Cisco Systems, Inc. (USA)
DJC Media Group (USA)
Edgeware AB (Sweden)
Google, LLC (USA)
Harmonic, Inc. (USA)
Imagine Communications Corporation (USA)
Nokia Corporation (Finland)
SeaChange International, Inc. (USA)
Telefonaktiebolaget L. M. Ericsson (Sweden)

3. MARKET TRENDS & DRIVERS
Broadcasters Turn to DAI Technology for Closing Revenue Gap with Online Media Houses
Broadcasters Turn to DAI Technology for Closing Revenue Gap with Online Media Houses
Adoption of DAI Technology Tripping on Legacy Carriage Deals
Dynamic Ad Insertion Enabling VoD Content Monetization
Dynamic Ad Insertion Propelling Content Monetization
Server-side Ad Insertion: A Star in Making
Drawbacks of Client-based Ad Insertion Technology Shift Focus to Server-Side Ad Insertion
Server-side Ad Insertion Offers Viable Option for Targeted Ads on Multiscreen Devices
Issues with Server-side Ad Insertion Technique
Server-Side Ad Insertion Enabling Generation of User-friendly Online Ads
Seamless Viewing Experience
Flexible Platforms, Simpler Delivery
Integrated Personalization Approach
Advances in Ad Insertion Technologies - Opportunities to Increase Ad Revenues
Ad Insertion Technology Powering Live Streaming Market
Personalized Ad Insertion for Live Streaming Content
Broadcasting Rights Vital for Monetization of Live Streaming Service
Video Advertising Benefiting from VPAID and VAST Ad Tags
Video Ad Serving Template (VAST) Ad Tag
Video Player-Ad Interface Definition (VPAID)
Cloud Ad Insertion: Service Providers Still in Wait and Watch Mode for Using Cloud-basedAd Insertion Solutions
Analyzing the Advantages & Drawbacks of Cloud-based Ad Insertion Technology

4. GLOBAL MARKET PERSPECTIVE
TABLE 1: Ad Insertion Servers Global Market Estimates and Forecasts in US$ Thousand by Region/Country: 2020-2027
TABLE 2: Ad Insertion Servers Global Retrospective Market Scenario in US$ Thousand by Region/Country: 2012-2019
TABLE 3: Ad Insertion Servers Market Share Shift across Key Geographies Worldwide: 2012 VS 2020 VS 2027

III. MARKET ANALYSIS
GEOGRAPHIC MARKET ANALYSIS
UNITED STATES
TABLE 4: United States Ad Insertion Servers Market Estimates and Projections in US$ Thousand: 2020 to 2027
TABLE 5: Ad Insertion Servers Market in the United States: A Historic Review in US$ Thousand for 2012-2019
CANADA
TABLE 6: Canadian Ad Insertion Servers Market Estimates and Forecasts in US$ Thousand: 2020 to 2027
TABLE 7: Canadian Ad Insertion Servers Historic Market Review in US$ Thousand: 2012-2019
JAPAN
TABLE 8: Japanese Market for Ad Insertion Servers: Annual Sales Estimates and Projections in US$ Thousand for the Period 2020-2027
TABLE 9: Ad Insertion Servers Market in Japan: Historic Sales Analysis in US$ Thousand for the Period 2012-2019
CHINA
TABLE 10: Chinese Ad Insertion Servers Market Growth Prospects in US$ Thousand for the Period 2020-2027
TABLE 11: Ad Insertion Servers Historic Market Analysis in China in US$ Thousand: 2012-2019
EUROPE
Market Facts & Figures
Market Analytics
TABLE 12: European Ad Insertion Servers Market Demand Scenario in US$ Thousand by Region/Country: 2020-2027
TABLE 13: Ad Insertion Servers Market in Europe: A Historic Market Perspective in US$ Thousand by Region/Country for the Period 2012-2019
TABLE 14: European Ad Insertion Servers Market Share Shift by Region/Country: 2012 VS 2020 VS 2027
FRANCE
TABLE 15: Ad Insertion Servers Market in France: Estimates and Projections in US$ Thousand for the Period 2020-2027
TABLE 16: French Ad Insertion Servers Historic Market Scenario in US$ Thousand: 2012-2019
GERMANY
TABLE 17: Ad Insertion Servers Market in Germany: Recent Past, Current and Future Analysis in US$ Thousand for the Period 2020-2027
TABLE 18: German Ad Insertion Servers Historic Market Analysis in US$ Thousand: 2012-2019
ITALY
TABLE 19: Italian Ad Insertion Servers Market Growth Prospects in US$ Thousand for the Period 2020-2027
TABLE 20: Ad Insertion Servers Historic Market Analysis in Italy in US$ Thousand: 2012-2019
UNITED KINGDOM
TABLE 21: United Kingdom Market for Ad Insertion Servers: Annual Sales Estimates and Projections in US$ Thousand for the Period 2020-2027
TABLE 22: Ad Insertion Servers Market in the United Kingdom: Historic Sales Analysis in US$ Thousand for the Period 2012-2019
SPAIN
TABLE 23: Spanish Ad Insertion Servers Market Estimates and Forecasts in US$ Thousand: 2020 to 2027
TABLE 24: Spanish Ad Insertion Servers Historic Market Review in US$ Thousand: 2012-2019
RUSSIA
TABLE 25: Russian Ad Insertion Servers Market Estimates and Projections in US$ Thousand: 2020 to 2027
TABLE 26: Ad Insertion Servers Market in Russia: A Historic Review in US$ Thousand for 2012-2019
REST OF EUROPE
TABLE 27: Rest of Europe Ad Insertion Servers Market Estimates and Forecasts in US$ Thousand: 2020-2027
TABLE 28: Ad Insertion Servers Market in Rest of Europe in US$ Thousand: A Historic Review for the Period 2012-2019
ASIA-PACIFIC
TABLE 29: Asia-Pacific Ad Insertion Servers Market Estimates and Forecasts in US$ Thousand by Region/Country: 2020-2027
TABLE 30: Ad Insertion Servers Market in Asia-Pacific: Historic Market Analysis in US$ Thousand by Region/Country for the Period 2012-2019
TABLE 31: Asia-Pacific Ad Insertion Servers Market Share Analysis by Region/Country: 2012 VS 2020 VS 2027
AUSTRALIA
TABLE 32: Ad Insertion Servers Market in Australia: Recent Past, Current and Future Analysis in US$ Thousand for the Period 2020-2027
TABLE 33: Australian Ad Insertion Servers Historic Market Analysis in US$ Thousand: 2012-2019
INDIA
TABLE 34: Indian Ad Insertion Servers Market Estimates and Forecasts in US$ Thousand: 2020 to 2027
TABLE 35: Indian Ad Insertion Servers Historic Market Review in US$ Thousand: 2012-2019
SOUTH KOREA
TABLE 36: Ad Insertion Servers Market in South Korea: Recent Past, Current and Future Analysis in US$ Thousand for the Period 2020-2027
TABLE 37: South Korean Ad Insertion Servers Historic Market Analysis in US$ Thousand: 2012-2019
REST OF ASIA-PACIFIC
TABLE 38: Rest of Asia-Pacific Market for Ad Insertion Servers: Annual Sales Estimates and Projections in US$ Thousand for the Period 2020-2027
TABLE 39: Ad Insertion Servers Market in Rest of Asia-Pacific: Historic Sales Analysis in US$ Thousand for the Period 2012-2019
LATIN AMERICA
TABLE 40: Latin American Ad Insertion Servers Market Trends by Region/Country in US$ Thousand: 2020-2027
TABLE 41: Ad Insertion Servers Market in Latin America in US$ Thousand by Region/Country: A Historic Perspective for the Period 2012-2019
TABLE 42: Latin American Ad Insertion Servers Market Percentage Breakdown of Sales by Region/Country: 2012, 2020, and 2027
ARGENTINA
TABLE 43: Argentinean Ad Insertion Servers Market Estimates and Forecasts in US$ Thousand: 2020-2027
TABLE 44: Ad Insertion Servers Market in Argentina in US$ Thousand: A Historic Review for the Period 2012-2019
BRAZIL
TABLE 45: Ad Insertion Servers Market in Brazil: Estimates and Projections in US$ Thousand for the Period 2020-2027
TABLE 46: Brazilian Ad Insertion Servers Historic Market Scenario in US$ Thousand: 2012-2019
MEXICO
TABLE 47: Ad Insertion Servers Market in Mexico: Recent Past, Current and Future Analysis in US$ Thousand for the Period 2020-2027
TABLE 48: Mexican Ad Insertion Servers Historic Market Analysis in US$ Thousand: 2012-2019
REST OF LATIN AMERICA
TABLE 49: Rest of Latin America Ad Insertion Servers Market Estimates and Projections in US$ Thousand: 2020 to 2027
TABLE 50: Ad Insertion Servers Market in Rest of Latin America: A Historic Review in US$ Thousand for 2012-2019
MIDDLE EAST
TABLE 51: The Middle East Ad Insertion Servers Market Estimates and Forecasts in US$ Thousand by Region/Country: 2020-2027
TABLE 52: Ad Insertion Servers Market in the Middle East by Region/Country in US$ Thousand: 2012-2019
TABLE 53: The Middle East Ad Insertion Servers Market Share Breakdown by Region/Country: 2012, 2020, and 2027
IRAN
TABLE 54: Iranian Market for Ad Insertion Servers: Annual Sales Estimates and Projections in US$ Thousand for the Period 2020-2027
TABLE 55: Ad Insertion Servers Market in Iran: Historic Sales Analysis in US$ Thousand for the Period 2012-2019
ISRAEL
TABLE 56: Israeli Ad Insertion Servers Market Estimates and Forecasts in US$ Thousand: 2020-2027
TABLE 57: Ad Insertion Servers Market in Israel in US$ Thousand: A Historic Review for the Period 2012-2019
SAUDI ARABIA
TABLE 58: Saudi Arabian Ad Insertion Servers Market Growth Prospects in US$ Thousand for the Period 2020-2027
TABLE 59: Ad Insertion Servers Historic Market Analysis in Saudi Arabia in US$ Thousand: 2012-2019
UNITED ARAB EMIRATES
TABLE 60: Ad Insertion Servers Market in the United Arab Emirates: Recent Past, Current and Future Analysis in US$ Thousand for the Period 2020-2027
TABLE 61: United Arab Emirates Ad Insertion Servers Historic Market Analysis in US$ Thousand: 2012-2019
REST OF MIDDLE EAST
TABLE 62: Ad Insertion Servers Market in Rest of Middle East: Recent Past, Current and Future Analysis in US$ Thousand for the Period 2020-2027
TABLE 63: Rest of Middle East Ad Insertion Servers Historic Market Analysis in US$ Thousand: 2012-2019
AFRICA
TABLE 64: African Ad Insertion Servers Market Estimates and Projections in US$ Thousand: 2020 to 2027
TABLE 65: Ad Insertion Servers Market in Africa: A Historic Review in US$ Thousand for 2012-2019

IV. COMPETITION
Total Companies Profiled: 48
Note: Product cover images may vary from those shown
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