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Ad Insertion Servers - Global Market Trajectory & Analytics

  • ID: 2228000
  • Report
  • April 2021
  • Region: Global
  • 144 Pages
  • Global Industry Analysts, Inc
Global Ad Insertion Servers Market to Reach $2.9 Billion by 2027

Amid the COVID-19 crisis, the global market for Ad Insertion Servers estimated at US$1.8 Billion in the year 2020, is projected to reach a revised size of US$2.9 Billion by 2027, growing at a CAGR of 6.8% over the period 2020-2027.

The U.S. Market is Estimated at $490 Million, While China is Forecast to Grow at 10.3% CAGR

The Ad Insertion Servers market in the U.S. is estimated at US$490 Million in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$624 Million by the year 2027 trailing a CAGR of 10.3% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 3.7% and 6.1% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 4.3% CAGR.

Select Competitors (Total 48 Featured):
  • Adobe Inc.
  • Anevia S.A.S
  • ARRIS International plc
  • Brightcove Inc.
  • Cisco Systems Inc.
  • DJC Media Group
  • Edgeware AB
  • Harmonic Inc.
  • Imagine Communications Corporation
  • Nokia Corporation
  • SeaChange International Inc.
  • Telefonaktiebolaget L. M. Ericsson
Note: Product cover images may vary from those shown
I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW
  • Influencer Market Insights
  • World Market Trajectories
  • Impact of Covid-19 and a Looming Global Recession
  • Ad Insertion Servers Market: Benefiting from Changing Video Consumption Patterns and Focus on Targeted & Personalized Advertising
  • Recent Market Activity
  • Growing Opportunities to Monetize the Rapidly Expanding Video Entertainment Industry to Drive Ad Insertion Servers Market
  • Proliferation of VOD Content
  • Migration of Broadcasters and Cable Operators towards All-Digital Networks
2. FOCUS ON SELECT PLAYERS
  • Adobe Systems Incorporated (USA)
  • Anevia S.A.S (France)
  • ARRIS International plc (UK)
  • Beijing Topreal Technologies Co., Ltd. (China)
  • Brightcove, Inc. (USA)
  • Cisco Systems, Inc. (USA)
  • DJC Media Group (USA)
  • Edgeware AB (Sweden)
  • Google, LLC (USA)
  • Harmonic, Inc. (USA)
  • Imagine Communications Corporation (USA)
  • Nokia Corporation (Finland)
  • SeaChange International, Inc. (USA)
  • Telefonaktiebolaget L. M. Ericsson (Sweden)
3. MARKET TRENDS & DRIVERS
  • Broadcasters Turn to DAI Technology for Closing Revenue Gap with Online Media Houses
  • Broadcasters Turn to DAI Technology for Closing Revenue Gap with Online Media Houses
  • Adoption of DAI Technology Tripping on Legacy Carriage Deals
  • Dynamic Ad Insertion Enabling VoD Content Monetization
  • Dynamic Ad Insertion Propelling Content Monetization
  • Server-side Ad Insertion: A Star in Making
  • Drawbacks of Client-based Ad Insertion Technology Shift Focus to Server-Side Ad Insertion
  • Server-side Ad Insertion Offers Viable Option for Targeted Ads on Multiscreen Devices
  • Issues with Server-side Ad Insertion Technique
  • Server-Side Ad Insertion Enabling Generation of User-friendly Online Ads
  • Seamless Viewing Experience
  • Flexible Platforms, Simpler Delivery
  • Integrated Personalization Approach
  • Advances in Ad Insertion Technologies - Opportunities to Increase Ad Revenues
  • Ad Insertion Technology Powering Live Streaming Market
  • Personalized Ad Insertion for Live Streaming Content
  • Broadcasting Rights Vital for Monetization of Live Streaming Service
  • Video Advertising Benefiting from VPAID and VAST Ad Tags
  • Video Ad Serving Template (VAST) Ad Tag
  • Video Player-Ad Interface Definition (VPAID)
  • Cloud Ad Insertion: Service Providers Still in Wait and Watch Mode for Using Cloud-based Ad Insertion Solutions
  • Analyzing the Advantages & Drawbacks of Cloud-based Ad Insertion Technology
4. GLOBAL MARKET PERSPECTIVE
  • Table 1: World Current & Future Analysis for Ad Insertion Servers by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2020 through 2027 and % CAGR
  • Table 2: World Historic Review for Ad Insertion Servers by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 3: World 15-Year Perspective for Ad Insertion Servers by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2012, 2020 & 2027
III. MARKET ANALYSIS
  • UNITED STATES
  • Table 4: USA Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 5: USA Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • CANADA
  • Table 6: Canada Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 7: Canada Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • JAPAN
  • Table 8: Japan Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 9: Japan Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • CHINA
  • Table 10: China Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 11: China Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • EUROPE
  • Table 12: Europe Current & Future Analysis for Ad Insertion Servers by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2020 through 2027 and % CAGR
  • Table 13: Europe Historic Review for Ad Insertion Servers by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 14: Europe 15-Year Perspective for Ad Insertion Servers by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2012, 2020 & 2027
  • FRANCE
  • Table 15: France Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 16: France Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • GERMANY
  • Table 17: Germany Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 18: Germany Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • ITALY
  • Table 19: Italy Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 20: Italy Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • UNITED KINGDOM
  • Table 21: UK Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 22: UK Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • SPAIN
  • Table 23: Spain Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 24: Spain Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • RUSSIA
  • Table 25: Russia Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 26: Russia Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • REST OF EUROPE
  • Table 27: Rest of Europe Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 28: Rest of Europe Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • ASIA-PACIFIC
  • Table 29: Asia-Pacific Current & Future Analysis for Ad Insertion Servers by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2020 through 2027 and % CAGR
  • Table 30: Asia-Pacific Historic Review for Ad Insertion Servers by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 31: Asia-Pacific 15-Year Perspective for Ad Insertion Servers by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2012, 2020 & 2027
  • AUSTRALIA
  • Table 32: Australia Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 33: Australia Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • INDIA
  • Table 34: India Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 35: India Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • SOUTH KOREA
  • Table 36: South Korea Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 37: South Korea Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • REST OF ASIA-PACIFIC
  • Table 38: Rest of Asia-Pacific Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 39: Rest of Asia-Pacific Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • LATIN AMERICA
  • Table 40: Latin America Current & Future Analysis for Ad Insertion Servers by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2020 through 2027 and % CAGR
  • Table 41: Latin America Historic Review for Ad Insertion Servers by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 42: Latin America 15-Year Perspective for Ad Insertion Servers by Geographic Region - Percentage Breakdown of Value Sales for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2012, 2020 & 2027
  • ARGENTINA
  • Table 43: Argentina Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 44: Argentina Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • BRAZIL
  • Table 45: Brazil Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 46: Brazil Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • MEXICO
  • Table 47: Mexico Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 48: Mexico Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • REST OF LATIN AMERICA
  • Table 49: Rest of Latin America Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 50: Rest of Latin America Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • MIDDLE EAST
  • Table 51: Middle East Current & Future Analysis for Ad Insertion Servers by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2020 through 2027 and % CAGR
  • Table 52: Middle East Historic Review for Ad Insertion Servers by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 53: Middle East 15-Year Perspective for Ad Insertion Servers by Geographic Region - Percentage Breakdown of Value Sales for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2012, 2020 & 2027
  • IRAN
  • Table 54: Iran Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 55: Iran Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • ISRAEL
  • Table 56: Israel Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 57: Israel Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • SAUDI ARABIA
  • Table 58: Saudi Arabia Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 59: Saudi Arabia Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • UNITED ARAB EMIRATES
  • Table 60: UAE Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 61: UAE Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • REST OF MIDDLE EAST
  • Table 62: Rest of Middle East Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 63: Rest of Middle East Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • AFRICA
  • Table 64: Africa Current & Future Analysis for Ad Insertion Servers by Segment - Ad Insertion Servers - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 65: Africa Historic Review for Ad Insertion Servers by Segment - Ad Insertion Servers Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
IV. COMPETITION
  • Total Companies Profiled: 48
Note: Product cover images may vary from those shown
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