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Ad Insertion Servers - Market Analysis, Trends, and Forecasts

  • ID: 2228000
  • Report
  • February 2020
  • Region: Global
  • 116 Pages
  • Global Industry Analysts, Inc
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Ad Insertion Servers market worldwide is projected to grow by US$1.1 Billion, driven by a compounded growth of 7.6%. Ad Insertion Servers, one of the segments analyzed and sized in this study, displays the potential to grow at over 7.6%. The shifting dynamics supporting this growth makes it critical for businesses in this space to keep abreast of the changing pulse of the market. Poised to reach over US$2.8 Billion by the year 2025, Ad Insertion Servers will bring in healthy gains adding significant momentum to global growth.

Representing the developed world, the United States will maintain a 6.5% growth momentum. Within Europe, which continues to remain an important element in the world economy, Germany will add over US$39.2 Million to the region's size and clout in the next 5 to 6 years. Over US$33.8 Million worth of projected demand in the region will come from Rest of Europe markets. In Japan, Ad Insertion Servers will reach a market size of US$155.4 Million by the close of the analysis period. As the world’s second largest economy and the new game changer in global markets, China exhibits the potential to grow at 11.3% over the next couple of years and add approximately US$314.8 Million in terms of addressable opportunity for the picking by aspiring businesses and their astute leaders. Presented in visually rich graphics are these and many more need-to-know quantitative data important in ensuring quality of strategy decisions, be it entry into new markets or allocation of resources within a portfolio. Several macroeconomic factors and internal market forces will shape growth and development of demand patterns in emerging countries in Asia-Pacific, Latin America and the Middle East. All research viewpoints presented are based on validated engagements from influencers in the market, whose opinions supersede all other research methodologies.

Competitors identified in this market include, among others,
  • Adobe Systems Incorporated
  • Anevia S.A.S
  • ARRIS International plc
  • Brightcove Inc.
  • Cisco Systems Inc.
  • DJC Media Group
  • Edgeware AB
  • Harmonic Inc.
  • Imagine Communications Corporation
  • Nokia Corporation
  • SeaChange International Inc.
  • Telefonaktiebolaget L. M. Ericsson
Note: Product cover images may vary from those shown
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I. INTRODUCTION, METHODOLOGY & REPORT SCOPE

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

Ad Insertion Servers Market: Benefiting from Changing Video Consumption Patterns and Focus on Targeted & Personalized Advertising

Recent Market Activity

Growing Opportunities to Monetize the Rapidly Expanding Video Entertainment Industry to Drive Ad Insertion Servers Market

Proliferation of VOD Content

Migration of Broadcasters and Cable Operators towards All-Digital Networks

Global Competitor Market Shares

Ad Insertion Servers Competitor Market Share Scenario Worldwide (in %): 2020 & 2029

2. FOCUS ON SELECT PLAYERS

Adobe Systems Incorporated

Anevia S.A.S

ARRIS International plc

Beijing Topreal Technologies Co., Ltd.

Brightcove, Inc.

Cisco Systems, Inc.

DJC Media Group

Edgeware AB

Google, LLC

Harmonic, Inc.

Imagine Communications Corporation

Nokia Corporation

SeaChange International, Inc.

Telefonaktiebolaget L. M. Ericsson

3. MARKET TRENDS & DRIVERS

Broadcasters Turn to DAI Technology for Closing Revenue Gap with Online Media Houses

Broadcasters Turn to DAI Technology for Closing Revenue Gap with Online Media Houses

Adoption of DAI Technology Tripping on Legacy Carriage Deals

Dynamic Ad Insertion Enabling VoD Content Monetization

Dynamic Ad Insertion Propelling Content Monetization

Server-side Ad Insertion: A Star in Making

Drawbacks of Client-based Ad Insertion Technology Shift Focus to Server-Side Ad Insertion

Server-side Ad Insertion Offers Viable Option for Targeted Ads on Multiscreen Devices

Issues with Server-side Ad Insertion Technique

Server-Side Ad Insertion Enabling Generation of User-friendly Online Ads

Seamless Viewing Experience

Flexible Platforms, Simpler Delivery

Integrated Personalization Approach

Advances in Ad Insertion Technologies - Opportunities to Increase Ad Revenues

Ad Insertion Technology Powering Live Streaming Market

Personalized Ad Insertion for Live Streaming Content

Broadcasting Rights Vital for Monetization of Live Streaming Service

Video Advertising Benefiting from VPAID and VAST Ad Tags

Video Ad Serving Template (VAST) Ad Tag

Video Player-Ad Interface Definition (VPAID)

Cloud Ad Insertion: Service Providers Still in Wait and Watch Mode for Using Cloud-based Ad Insertion Solutions

Analyzing the Advantages & Drawbacks of Cloud-based Ad Insertion Technology

4. GLOBAL MARKET PERSPECTIVE

TABLE 1: Ad Insertion Servers Global Market Estimates and Forecasts in US$ Thousand by Region/Country: 2018-2025

TABLE 2: Ad Insertion Servers Global Retrospective Market Scenario in US$ Thousand by Region/Country: 2009-2017

TABLE 3: Ad Insertion Servers Market Share Shift across Key Geographies Worldwide: 2009 VS 2019 VS 2025

III. MARKET ANALYSIS

GEOGRAPHIC MARKET ANALYSIS

UNITED STATES

Market Facts & Figures

TABLE 4: United States Ad Insertion Servers Market Estimates and Projections in US$ Thousand: 2018 to 2025

TABLE 5: Ad Insertion Servers Market in the United States: A Historic Review in US$ Thousand for 2009-2017

CANADA

TABLE 6: Canadian Ad Insertion Servers Market Estimates and Forecasts in US$ Thousand: 2018 to 2025

TABLE 7: Canadian Ad Insertion Servers Historic Market Review in US$ Thousand: 2009-2017

JAPAN

TABLE 8: Japanese Market for Ad Insertion Servers: Annual Sales Estimates and Projections in US$ Thousand for the Period 2018-2025

TABLE 9: Ad Insertion Servers Market in Japan: Historic Sales Analysis in US$ Thousand for the Period 2009-2017

CHINA

TABLE 10: Chinese Ad Insertion Servers Market Growth Prospects in US$ Thousand for the Period 2018-2025

TABLE 11: Ad Insertion Servers Historic Market Analysis in China in US$ Thousand: 2009-2017

EUROPE

Market Facts & Figures

TABLE 12: European Ad Insertion Servers Market Demand Scenario in US$ Thousand by Region/Country: 2018-2025

TABLE 13: Ad Insertion Servers Market in Europe: A Historic Market Perspective in US$ Thousand by Region/Country for the Period 2009-2017

TABLE 14: European Ad Insertion Servers Market Share Shift by Region/Country: 2009 VS 2019 VS 2025

FRANCE

TABLE 15: Ad Insertion Servers Market in France: Estimates and Projections in US$ Thousand for the Period 2018-2025

TABLE 16: French Ad Insertion Servers Historic Market Scenario in US$ Thousand: 2009-2017

GERMANY

TABLE 17: Ad Insertion Servers Market in Germany: Recent Past, Current and Future Analysis in US$ Thousand for the Period 2018-2025

TABLE 18: German Ad Insertion Servers Historic Market Analysis in US$ Thousand: 2009-2017

ITALY

TABLE 19: Italian Ad Insertion Servers Market Growth Prospects in US$ Thousand for the Period 2018-2025

TABLE 20: Ad Insertion Servers Historic Market Analysis in Italy in US$ Thousand: 2009-2017

UNITED KINGDOM

TABLE 21: United Kingdom Market for Ad Insertion Servers: Annual Sales Estimates and Projections in US$ Thousand for the Period 2018-2025

TABLE 22: Ad Insertion Servers Market in the United Kingdom: Historic Sales Analysis in US$ Thousand for the Period 2009-2017

SPAIN

TABLE 23: Spanish Ad Insertion Servers Market Estimates and Forecasts in US$ Thousand: 2018 to 2025

TABLE 24: Spanish Ad Insertion Servers Historic Market Review in US$ Thousand: 2009-2017

RUSSIA

TABLE 25: Russian Ad Insertion Servers Market Estimates and Projections in US$ Thousand: 2018 to 2025

TABLE 26: Ad Insertion Servers Market in Russia: A Historic Review in US$ Thousand for 2009-2017

REST OF EUROPE

TABLE 27: Rest of Europe Ad Insertion Servers Market Estimates and Forecasts in US$ Thousand: 2018-2025

TABLE 28: Ad Insertion Servers Market in Rest of Europe in US$ Thousand: A Historic Review for the Period 2009-2017

ASIA-PACIFIC

TABLE 29: Asia-Pacific Ad Insertion Servers Market Estimates and Forecasts in US$ Thousand by Region/Country: 2018-2025

TABLE 30: Ad Insertion Servers Market in Asia-Pacific: Historic Market Analysis in US$ Thousand by Region/Country for the Period 2009-2017

TABLE 31: Asia-Pacific Ad Insertion Servers Market Share Analysis by Region/Country: 2009 VS 2019 VS 2025

AUSTRALIA

TABLE 32: Ad Insertion Servers Market in Australia: Recent Past, Current and Future Analysis in US$ Thousand for the Period 2018-2025

TABLE 33: Australian Ad Insertion Servers Historic Market Analysis in US$ Thousand: 2009-2017

INDIA

TABLE 34: Indian Ad Insertion Servers Market Estimates and Forecasts in US$ Thousand: 2018 to 2025

TABLE 35: Indian Ad Insertion Servers Historic Market Review in US$ Thousand: 2009-2017

SOUTH KOREA

TABLE 36: Ad Insertion Servers Market in South Korea: Recent Past, Current and Future Analysis in US$ Thousand for the Period 2018-2025

TABLE 37: South Korean Ad Insertion Servers Historic Market Analysis in US$ Thousand: 2009-2017

REST OF ASIA-PACIFIC

TABLE 38: Rest of Asia-Pacific Market for Ad Insertion Servers: Annual Sales Estimates and Projections in US$ Thousand for the Period 2018-2025

TABLE 39: Ad Insertion Servers Market in Rest of Asia-Pacific: Historic Sales Analysis in US$ Thousand for the Period 2009-2017

LATIN AMERICA

TABLE 40: Latin American Ad Insertion Servers Market Trends by Region/Country in US$ Thousand: 2018-2025

TABLE 41: Ad Insertion Servers Market in Latin America in US$ Thousand by Region/Country: A Historic Perspective for the Period 2009-2017

TABLE 42: Latin American Ad Insertion Servers Market Percentage Breakdown of Sales by Region/Country: 2009, 2019, and 2025

ARGENTINA

TABLE 43: Argentinean Ad Insertion Servers Market Estimates and Forecasts in US$ Thousand: 2018-2025

TABLE 44: Ad Insertion Servers Market in Argentina in US$ Thousand: A Historic Review for the Period 2009-2017

BRAZIL

TABLE 45: Ad Insertion Servers Market in Brazil: Estimates and Projections in US$ Thousand for the Period 2018-2025

TABLE 46: Brazilian Ad Insertion Servers Historic Market Scenario in US$ Thousand: 2009-2017

MEXICO

TABLE 47: Ad Insertion Servers Market in Mexico: Recent Past, Current and Future Analysis in US$ Thousand for the Period 2018-2025

TABLE 48: Mexican Ad Insertion Servers Historic Market Analysis in US$ Thousand: 2009-2017

REST OF LATIN AMERICA

TABLE 49: Rest of Latin America Ad Insertion Servers Market Estimates and Projections in US$ Thousand: 2018 to 2025

TABLE 50: Ad Insertion Servers Market in Rest of Latin America: A Historic Review in US$ Thousand for 2009-2017

MIDDLE EAST

TABLE 51: The Middle East Ad Insertion Servers Market Estimates and Forecasts in US$ Thousand by Region/Country: 2018-2025

TABLE 52: Ad Insertion Servers Market in the Middle East by Region/Country in US$ Thousand: 2009-2017

TABLE 53: The Middle East Ad Insertion Servers Market Share Breakdown by Region/Country: 2009, 2019, and 2025

IRAN

TABLE 54: Iranian Market for Ad Insertion Servers: Annual Sales Estimates and Projections in US$ Thousand for the Period 2018-2025

TABLE 55: Ad Insertion Servers Market in Iran: Historic Sales Analysis in US$ Thousand for the Period 2009-2017

ISRAEL

TABLE 56: Israeli Ad Insertion Servers Market Estimates and Forecasts in US$ Thousand: 2018-2025

TABLE 57: Ad Insertion Servers Market in Israel in US$ Thousand: A Historic Review for the Period 2009-2017

SAUDI ARABIA

TABLE 58: Saudi Arabian Ad Insertion Servers Market Growth Prospects in US$ Thousand for the Period 2018-2025

TABLE 59: Ad Insertion Servers Historic Market Analysis in Saudi Arabia in US$ Thousand: 2009-2017

UNITED ARAB EMIRATES

TABLE 60: Ad Insertion Servers Market in the United Arab Emirates: Recent Past, Current and Future Analysis in US$ Thousand for the Period 2018-2025

TABLE 61: United Arab Emirates Ad Insertion Servers Historic Market Analysis in US$ Thousand: 2009-2017

REST OF MIDDLE EAST

TABLE 62: Ad Insertion Servers Market in Rest of Middle East: Recent Past, Current and Future Analysis in US$ Thousand for the Period 2018-2025

TABLE 63: Rest of Middle East Ad Insertion Servers Historic Market Analysis in US$ Thousand: 2009-2017

AFRICA

TABLE 64: African Ad Insertion Servers Market Estimates and Projections in US$ Thousand: 2018 to 2025

TABLE 65: Ad Insertion Servers Market in Africa: A Historic Review in US$ Thousand for 2009-2017

IV. COMPETITION

Total Companies Profiled: 48

Note: Product cover images may vary from those shown
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