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Mobile Data Traffic - Global Market Trajectory & Analytics

  • ID: 2228047
  • Report
  • February 2022
  • Region: Global
  • 337 Pages
  • Global Industry Analysts, Inc

FEATURED COMPANIES

  • AT&T
  • Bharti Airtel Limited
  • China Mobile Limited
  • KDDI Corp.
  • KT Corp.
  • NTT DoCoMo, Inc.

Global Mobile Data Traffic Market to Reach 220.8 Million Terabytes per Month by the Year 2026


Mobile data traffic is the volume of data traffic transmitted over mobile networks and includes handset based non-voice data communications traffic like text/multimedia messaging and a range of mobile Internet services. Mobile Internet continues to witness significant expansion as is evident by ongoing increase in subscriber base and usage volumes. Growth in the global market is set to be driven by a number of factors including greater uptake of cloud-based video streaming solutions, increasing volume of live streamed content, the rising popularity of videogame streaming services, and growing use of videos as corporate training material. A growing number of mobile users are leveraging mobile internet for web browsing, social networking, mobile messaging, VoIP calling, file sharing, video viewing and e-commerce, all of which are contributing to steep increase in mobile internet usage. In addition to these global drivers, the market is also driven by increasing use of online audios, videos and data sharing files in emerging economies. Further, the market presents lucrative opportunities for higher penetration of mobile data traffic, as the educational sector embraces video streaming and highly advanced technologies get integrated into video platforms to deliver high quality videos and engaging viewer experiences. Demand for Mobile Internet is also being influenced by increased deployments of 4G and 5G networks and expanding user base for mobile services over these advanced mobile networks across the world.

Amid the COVID-19 crisis, the global market for Mobile Data Traffic estimated at 47.6 Million Terabytes per Month in the year 2020, is projected to reach a revised size of 220.8 Million Terabytes per Month by 2026, growing at a CAGR of 28% over the analysis period. Video, one of the segments analyzed in the report, is projected to grow at a 30.4% CAGR to reach 196.5 Million Terabytes per Month by the end of the analysis period. After a thorough analysis of the business implications of the pandemic and its induced economic crisis, growth in the Social Networking segment is readjusted to a revised 26.6% CAGR for the next 7-year period. This segment currently accounts for a 12% share of the global Mobile Data Traffic market. Mobile video especially is gaining tremendous popularity over the last few years with video-on-demand, video telephony and video messaging capturing a significant share of the market`s revenue. The rise in mobile video is primarily driven by increasing investment in social video and mobile-friendly Subscription Video On Demand (SVOD) platform. In the recent past, social networking has emerged as one of the most performed Internet-based activity among smartphone users. The ever-growing numbers of smartphone users accessing social networking sites such as Facebook, Twitter and Google+ clearly demonstrate the penchant for these sites among smartphone owners.

The U.S. Market is Estimated at 4.5 Million Terabytes per Month in 2021, While China is Forecast to Reach 61 Million Terabytes by 2026


The Mobile Data Traffic market in the U.S. is estimated at 4.5 Million Terabytes per Month in the year 2021. The country currently accounts for a 7.2% share in the global market. China, the world`s second largest economy, is forecast to reach an estimated market size of 61 Million Terabytes per Month in the year 2026 trailing a CAGR of 24.7% through the analysis period. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 17.3% and 21.3% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 19.7% CAGR while Rest of European market (as defined in the study) will reach 3.4 Million Terabytes per Month by the end of the analysis period. The combination of an extensive smartphone user base, data-intensive applications and huge data plans are anticipated to increase mobile data traffic in North America region. Long-term growth of data in North America is expected to be favored by increasing focus of customers on immersive services using augmented and virtual reality. The region is estimated to hold a commanding position in terms of 5G subscription penetration over the coming years. Mobile data traffic is anticipated to exhibit similar growth patterns in Western Europe. India is anticipated to make a significant contribution to mobile data traffic in Asia-Pacific in the coming years. India witnessed a significant wave of digitalization and smartphone subscriptions amid the COVID-19 pandemic that prompted a large number of people to embrace digital services. The trend along factors like remote working and increasing dependence on mobile networks for staying connected are leading to a notable spike in smartphone-based monthly data usage.

Audio Segment to Reach 4.7 Million Terabytes per Month by 2026


Mobile Audio services basically include streaming of digital audio content such as music over mobile networks. Popularity of digital music, wider availability of sophisticated mobile handsets and high-speed data networks are enhancing the Internet-enabled mobile audio traffic. In the global Audio segment, USA, Canada, Japan, China and Europe will drive the 14.5% CAGR estimated for this segment. These regional markets accounting for a combined market size of 913.8 Thousand Terabytes per Month in the year 2020 will reach a projected size of 2.4 Million Terabytes per Month by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach 2 Million Terabytes per Month by the year 2026, while Latin America will expand at a 19.2% CAGR through the analysis period.

Select Competitors (Total 53 Featured) -

  • AT&T
  • Bharti Airtel Limited
  • China Mobile Limited
  • China Telecom Corporation Limited
  • China Unicom (Hong Kong) Limited
  • KDDI Corp.
  • KT Corp.
  • NTT DoCoMo, Inc.
  • Orange S.A.`
  • SK Telecom
  • Telefónica S.A.
  • Telenor ASA
  • Telstra Corporation Limited
  • T-Mobile International AG & Co. KG
  • Verizon Communications, Inc.
  • Vodafone Group Plc
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • AT&T
  • Bharti Airtel Limited
  • China Mobile Limited
  • KDDI Corp.
  • KT Corp.
  • NTT DoCoMo, Inc.

I. METHODOLOGY


II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

  • Impact of Covid-19 and a Looming Global Recession
  • 2020: A Year of Disruption & Transformation
  • As the Race between the Virus & Vaccines Intensifies, Review of the World Economy in 2021
  • World Economic Growth Projections (Real GDP, Annual % Change) for 2020 through 2022
  • Pandemic Induced Increased Smartphone Activity & Internet Dependence Boosts Growth of Mobile Traffic
  • Emergence of Connectivity as Lifeline amid COVID-19 Boosts Mobile Data Traffic
  • Influencer Market Insights
  • World Market Trajectories
  • Mobile Data Traffic – Global Key Competitors Percentage Market Share in 2022 (E)
  • Mobile Data Traffic: An Introduction
  • Percentage of Mobile Device Website Traffic Worldwide from 1st quarter 2018 to 1st quarter 2021
  • Key Mobile Services Contributing to Data Traffic
  • Mobile Devices Used
  • Growth in Amount of Data Intensive Content Spur Growth
  • Developing Regions Emerge as Key Markets
  • Recent Market Activity
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)
  • Mobile Internet Evolves into Mainstream Mobile Communication Service
  • Select Stats
  • World Internet Penetration Rate (in %) by Geographic Region: 2020
  • Internet Penetration Rate (%) in Select Countries for 2020
  • Device Ownership of Internet Users in %: 2020
  • Mobile Share of Daily Internet Time: 2015-2020
  • Percentage of Internet Users Using Mobile Phone Apps by Type
  • Percentage of Time Spent on Mobile Apps by Category for 2021E

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

  • 5G to Remain at the Helm of Mobile Data Traffic Growth
  • Global 5G Subscriptions (In Million) for Years 2020, 2022, 2024 and 2026
  • Percentage of Mobile Connections (excluding licensed cellular IoT) by 2G, 3G, 4G and 5G: 2019 Vs 2025
  • Percentage 5G Adoption by Region in 2025
  • Influential 5G Trends & Mobile Data Traffic
  • Expanding Smartphone User Base and Smartphone Shipments: A Key Reason Behind Exponential Data Traffic Growth
  • Global Smartphone Shipments in Million Units: 2010-2021
  • Smartphone Adoption as Share of Total Population: 2016-2021
  • Smartphone Adoption Across Select Countries : 2020
  • Rise in Smartphone Connection Speed to drive mobile data traffic
  • Global Average Mobile Network Connection Speeds (In Mbps) for the Years 2017, 2019 & 2021
  • Sizable Increase in Mobile Internet Subscriptions Bodes Well for Market Growth: Global Number of Active Mobile Broadband Subscriptions (In Billions) for the Years 2016-2020
  • Growing Focus on Mobile-First Approach to Give a Boost to Mobile-Driven Website Traffic
  • Covid-19 Induced Work-From-Home Trend and Demand for Stay-At-Home Entertainment Pushes Up Mobile Internet Use
  • WFM Employees as a % of the Total Workforce
  • Spectacular Rise in eCommerce and mCommerce Drives Traffic
  • Percentage of Mobile Retail Commerce Sales of Global Retail e-Commerce Sales: 2016 - 2021
  • Mobile Phones Become an ideal option to Access Music, as Music Streaming Goes Mainstream
  • Global Market for Music Streaming (In US$ Billion) for Years 2020, 2022, 2024 and 2026
  • Mobile Gaming Becomes a Key Consumer of Mobile Data
  • Global Opportunity for Mobile Games (In US$ Billion) for Years 2020, 2022, 2024 and 2026
  • Mobile Gaming Spikes Up During Pandemic Restrictions
  • Mobile Cloud Gaming: The New Paradigm
  • Rise in Video Streaming Services Drive Growth Mobile Data Traffic
  • Average Time Spent Per Day (in Minutes) on Digital Video in the US for 2018-2021
  • Smartphones & Tablets Emerge as a High Growth Devices to Access OTT Services
  • COVID-19 Pandemic Fuels Growth in OTT Video Business
  • Rising Popularity of OTT Services Bodes Well for Market Prospects: Global Number of OTT Video Users (In Million) for the Years 2019, 2021, 2023 & 2025
  • Social Media Platforms Drive Traffic Volumes as User Base Increases
  • Average Number of Social Media Accounts Per Person in Select Countries: 2020
  • Number of Social Media Users Worldwide: 2016-2021
  • Social Media Usage Worldwide: % of Active Monthly Users Compared to Total Population for 2020
  • Leading Social Media Platforms by Number of Active Users: 2020
  • Pandemic Drives App-Related Surge in Data Traffic
  • COVID-19 Pandemic Gives M-Learning a Shot in the Arm
  • Global Emission Concerns Heighten as Mobile Data Traffic Increases
  • Notebooks Flock Back to High-Demand Days amid COVID-19 Pandemic
  • Global Notebook PC Shipments in Million: 2Q2019, 3Q 2019, 2Q 2020 and 3Q 2020
  • COVID-19-Induced Renaissance in Demand Catches PC Makers Off-Guard
  • App Consumption Patterns Favor Wider Growth
  • Mobile Banking Intensifies Mobile Data Consumption
  • Global Mobile Wallet Market (In US$ Trillion) for Years 2020, 2022, 2024 and 2026
  • Wi-Fi Offloading Boosts Data Traffic
  • Emerging IoT to Widen the Demand for Mobile Data
  • Growing Penetration of Mobile Devices in Enterprise Environments Bodes Well

4. GLOBAL MARKET PERSPECTIVE


III. MARKET ANALYSIS

UNITED STATES

  • Mobile Data Traffic Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2022 (E)

CANADA

JAPAN

  • Mobile Data Traffic Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2022 (E)

CHINA

  • Mobile Data Traffic Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2022 (E)

EUROPE

  • Mobile Data Traffic Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2022 (E)

FRANCE

  • Mobile Data Traffic Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2022 (E)

GERMANY

  • Mobile Data Traffic Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2022 (E)

ITALY

UNITED KINGDOM

  • Mobile Data Traffic Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2022 (E)

SPAIN


RUSSIA


REST OF EUROPE

ASIA-PACIFIC

  • Mobile Data Traffic Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2022 (E)

AUSTRALIA

  • Mobile Data Traffic Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2022 (E)

INDIA

  • Mobile Data Traffic Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2022 (E)

SOUTH KOREA


REST OF ASIA-PACIFIC

LATIN AMERICA

  • Mobile Data Traffic Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2022 (E)

ARGENTINA


BRAZIL


MEXICO


REST OF LATIN AMERICA

MIDDLE EAST

  • Mobile Data Traffic Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2022 (E)

IRAN


ISRAEL


SAUDI ARABIA


UNITED ARAB EMIRATES


REST OF MIDDLE EAST

AFRICA

  • Mobile Data Traffic Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2022 (E)

IV. COMPETITION

  • Total Companies Profiled: 53
Note: Product cover images may vary from those shown

A selection of companies mentioned in this report includes:

  • AT&T
  • Bharti Airtel Limited
  • China Mobile Limited
  • China Telecom Corporation Limited
  • China Unicom (Hong Kong) Limited
  • KDDI Corp.
  • KT Corp.
  • NTT DoCoMo, Inc.
  • Orange S.A.`
  • SK Telecom
  • Telefónica S.A.
  • Telenor ASA
  • Telstra Corporation Limited
  • T-Mobile International AG & Co. KG
  • Verizon Communications, Inc.
  • Vodafone Group Plc
Note: Product cover images may vary from those shown