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Polishes in Serbia

  • ID: 2229116
  • Report
  • February 2020
  • Region: Serbia
  • 4 pages
  • Euromonitor International
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Polishes continued to see strong retail current value growth in 2019, and slower retail volume growth. All polishes categories saw relatively strong performances in 2019, although the best performances were seen by shoe polish and floor polish. Polishes are slowly replacing multi-purpose products which were previously used instead. This is part of wider trend towards the growing popularity of products which are aimed at more specific usage.

The author's Polishes in Serbia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Home Care.

Data coverage: market sizes historic and forecasts, company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Polishes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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List Of Contents And Tables
  • Headlines
  • Prospects
  • Good Performances For All Categories Due To A Move Towards Task-Specific Products
  • Shoe Polish Remains The Largest Polishes Category
  • Retail Distribution Favours Discounters And Health And Beauty Specialist Retailers
  • Competitive Landscape
  • Smaller Players, Including Domestic Producers, Improve Their Positions
  • Private Label Sales Remain Negligible As Polishes Is A Small Category
  • Producers Concentrate On Marketing And Distribution, Not New Launches
  • Category Data
  • Table 1 Sales Of Polishes By Category: Value 2014-2019
  • Table 2 Sales Of Polishes By Category: % Value Growth 2014-2019
  • Table 3 Nbo Company Shares Of Polishes: % Value 2015-2019
  • Table 4 Lbn Brand Shares Of Polishes: % Value 2016-2019
  • Table 5 Forecast Sales Of Polishes By Category: Value 2019-2024
  • Table 6 Forecast Sales Of Polishes By Category: % Value Growth 2019-2024
  • Executive Summary
  • Stronger Value Growth Than Seen The Previous Year, And Slower Volume Decline
  • The Decline Of Traditional Grocery Retailers And Increasing Specialisation
  • Mid-Sized Brands Perform Well, And Leading Players Focus On Social Responsibility
  • Very Few New Launches Recorded Across Home Care, Although This Is Set To Change
  • Continued Current Value Growth And Volume Decline Expected
  • Market Indicators
  • Table 7 Households 2014-2019
  • Market Data
  • Table 8 Sales Of Home Care By Category: Value 2014-2019
  • Table 9 Sales Of Home Care By Category: % Value Growth 2014-2019
  • Table 10 Nbo Company Shares Of Home Care: % Value 2015-2019
  • Table 11 Lbn Brand Shares Of Home Care: % Value 2016-2019
  • Table 12 Penetration Of Private Label In Home Care By Category: % Value 2014-2019
  • Table 13 Distribution Of Home Care By Format: % Value 2014-2019
  • Table 14 Distribution Of Home Care By Format And Category: % Value 2019
  • Table 15 Forecast Sales Of Home Care By Category: Value 2019-2024
  • Table 16 Forecast Sales Of Home Care By Category: % Value Growth 2019-2024
  • Sources
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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