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Childrenswear in Thailand

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    Report

  • 21 Pages
  • February 2026
  • Region: Thailand
  • Euromonitor International
  • ID: 2237059
Childrenswear in Thailand demonstrated resilience in 2025, with a growth rate of 6% and a market size of THB28.4 billion, driven by brands offering affordable and premium options and comfortable and culturally relevant designs. This growth is further supported by increasing disposable income per household, and younger, more affluent parents willing to invest in premium products.

This Childrenswear in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Baby and Toddler Wear, Boys' Apparel, Girls' Apparel.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Childrenswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Childrenswear market expands with increased focus on localisation and affluent parents’ willingness to spend
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Childrenswear market grows through local brands culturally relevant designs
  • Resale and rental options gain traction among Thai parents
  • Polarisation drives value through premium sales as retailers employ aggressive promotional strategies
  • CHART 2 Mass Market and Private Labels Employ Aggressive Promotion Strategies
WHAT’S NEXT?
  • Affluent parents prioritise quality and invest in premium childrenswear
  • Localisation and mini-me trends assist childrenswear innovation
  • CHART 3 Analyst Insight
  • Digital marketing and omnichannel retailing business strategies
COMPETITIVE LANDSCAPE
  • Local and international brands compete for childrenswear leadership in fragmented market
CHANNELS
  • Offline retailers remain dominant while e-commerce expands through omnichannel efforts
COUNTRY REPORTS
  • CHART 4 Key Trends 2025
  • CHART 5 High End Brands take Advantage of Limited-Edition Collaboration as Polarisation Drives Growth
  • CHART 6 Hoka Community Running Featuring Thai Trail Runners Competing at UTMB Mont-Blanc 2025
  • CHART 7 Ragtag Thailand Capitalises on Pre-Owned Designer Fashion
  • CHART 8 Analyst Insight
  • CHART 9 Real GDP Growth and Inflation 2020-2030
  • CHART 10 PEST Analysis in Thailand 2025
  • CHART 11 Key Insights on Consumers in Thailand 2025
  • CHART 12 Consumer Landscape in Thailand 2025
APPAREL AND FOOTWEAR IN THAILAND
EXECUTIVE SUMMARY
  • Polarisation, sustainability and growing e-commerce define Thailand's evolving apparel landscape
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Market polarisation and competition amongst brands fuel market growth
  • Diversifing consumer preferences polarises segmented premium, mass market and sustainability markets
  • Challenger brands emphasise niche positioning, incumbents rely on grand collaborations
WHAT’S NEXT?
  • Consumers to drive demand for functional and sustainable apparel and footwear
  • Market polarisation expected to continue as innovation and sustainable grows in importance
COMPETITIVE LANDSCAPE
  • Uniqlo and Roadget lead apparel and footwear market through innovation and marketing
  • Emerging resale market poses risk to traditional retail as consumer behaviour shifts
CHANNELS
  • Social commerce and experiential retail drives sales through live streaming and influencers
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources