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Childrenswear in Thailand

  • ID: 2237059
  • Report
  • March 2020
  • Region: Thailand
  • 4 pages
  • Euromonitor International
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While value growth of childrenswear was still lower than that of menswear, womenswear and sportswear, the category saw higher growth in 2019 than it did in the previous year. Mixed trends have been observed, with imported products from China challenging smaller domestic as well as some global brands, while demand for high-quality products such as those made with organic cotton was increasing as well.

The Childrenswear in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Apparel.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
  • Get a detailed picture of the Childrenswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Childrenswear in Thailand

About the Publisher
March 2020

List of Contents and Tables

Headlines

Prospects
Value growth of childrenswear remains positive despite slowing birth rate as fashion trends have greater influence, bolstered by rising use of social media
Sales and promotion of childrenswear are highest at the start of school semesters
Robinson Department store collaborates with We Bare Bears to product a limited collection under its FOF Kids brand of childrenswear

Competitive Landscape
Abundantly populated with small brands and unbranded products, the fragmented childrenswear landscape gives local players advantages over international rivals
Childrenswear brands gain maximum exposure at two major annual fairs devoted to maternal and children’s products, which attract thousands of visitors in Thailand
Price-sensitive parents find what they are looking for at retailers that offer private label childrenswear

Category Data
Table 1 Sales of Childrenswear by Category: Volume 2014-2019
Table 2 Sales of Childrenswear by Category: Value 2014-2019
Table 3 Sales of Childrenswear by Category: % Volume Growth 2014-2019
Table 4 Sales of Childrenswear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Childrenswear: % Value 2015-2019
Table 6 LBN Brand Shares of Childrenswear: % Value 2016-2019
Table 7 Forecast Sales of Childrenswear by Category: Volume 2019-2024
Table 8 Forecast Sales of Childrenswear by Category: Value 2019-2024
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2019-2024
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2019-2024

Executive Summary
Special collections, product innovation, social media and rapid development of e-commerce result in higher fashion consciousness and higher market growth
Product innovations proliferate within Thailand’s highly competitive marketing landscape
In Thailand’s highly fragmented competitive environment, domestic players are gaining influence despite popularity of global sportswear and fast fashion brands
As e-commerce becomes increasingly influential, domestic brands especially engage in aggressive online expansion
Tourism, ongoing demand for street fashion and sportswear and aggressive promotion by domestic brands will continue to support market growth

Market Data
Table 11 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 12 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 17 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Coronavirus (COVID-19)

Definitions

Sources
Summary 1 Research Sources
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