Baby and Child-Specific Products in Austria

Although Austria experienced one of its lowest birth rates since the end of the Second World War in 2023 a trend that persisted in 2024 the baby and child-specific products category continued to see strong consumer demand. The category’s solid value growth was driven by the launch of new products, improved formulations with gentle or natural ingredients, and rising average unit prices.

The Baby and Child-specific Products in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Baby and Child-specific Products market
• Pinpoint growth sectors and identify factors driving change
• Understand the competitive environment, the market’s major players and leading brands
• Use five-year forecasts to assess how the market is predicted to develop.