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Baby and Child-Specific Products in Estonia

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    Report

  • 21 Pages
  • May 2025
  • Region: Estonia
  • Euromonitor International
  • ID: 2237081
Baby and child-specific products in Estonia witnessed a slowdown in current value growth over 2024, with retail volumes remaining stable. Sales continued to be driven by the stable birth rate and consistent demand for essential care items. Parents remained focused on safety, skin sensitivity, and practicality, favouring trusted products that deliver gentle cleansing and moisture.

The Baby and Child-specific Products in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Baby and Child-specific Products market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Essential nature of baby wipes sustains category growth
  • Competitive landscape led by Procter & Gamble Services Eesti OÜ
  • Modern grocery retailers enjoy strong position
PROSPECTS AND OPPORTUNITIES
  • Value growth shows greater promise in forecast period
  • Rising interest in pharmacy-led private label
  • Future innovations to focus on efficacy and functionality
CATEGORY DATA
  • Table 1 Sales of Baby and Child-specific Products by Category: Value 2019-2024
  • Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
  • Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024
  • Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
  • Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
  • Table 6 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2021-2024
  • Table 7 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
  • Table 8 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
  • Table 9 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
  • Table 10 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2024-2029
BEAUTY AND PERSONAL CARE IN ESTONIA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 11 Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 12 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
  • Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
  • Table 17 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
  • Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources