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Baby and Child-Specific Products in New Zealand

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    Report

  • 24 Pages
  • July 2025
  • Region: New Zealand
  • Euromonitor International
  • ID: 2237086
Baby and child-specific products maintained positive growth in New Zealand in 2024, thanks to the fact that many such products are necessary, regular purchases for parents. This means baby and child-specific products are not so affected by price sensitivity compared to more discretionary beauty and personal care products.

The Baby and Child-specific Products in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Baby and Child-specific Products market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Positive growth for baby and child-specific products despite economic concerns
  • Mainstream brands maintain leading positions, despite the growth of private label
  • Limited movement in channels of distribution, as consumers are slow to adopt e-commerce
PROSPECTS AND OPPORTUNITIES
  • Ongoing sales supported by baseline demand
  • Awareness of personal care needs are rising among younger generations
  • Companies will continue to innovate through use of ingredients
CATEGORY DATA
  • Table 1 Sales of Baby and Child-specific Products by Category: Value 2019-2024
  • Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
  • Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024
  • Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
  • Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
  • Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2021-2024
  • Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2021-2024
  • Table 8 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
  • Table 9 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
  • Table 10 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
  • Table 11 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2024-2029
BEAUTY AND PERSONAL CARE IN NEW ZEALAND
EXECUTIVE SUMMARY
  • Beauty and personal care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 12 Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
  • Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
  • Table 18 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
  • Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
  • Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources