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Baby and Child-Specific Products in Taiwan

  • ID: 2237088
  • Report
  • May 2021
  • Region: Taiwan
  • 29 pages
  • Euromonitor International
One of the main factors supporting positive sales growth in baby and child-specific products during 2020 was the substantial increase seen in demand for baby wipes. The newfound consumer interest in baby wipes can be attributed mainly to the increased interest in personal hygiene and cleanliness that emerged among the Taiwanese population during the year due to the COVID-19 pandemic.

The Baby and Child-specific Products in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Baby and Child-specific Products market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
KEY DATA FINDINGS

2020 IMPACT
  • Increased focus on hygiene benefits the category as demand for baby wipes soars
  • Positive growth registered despite low birth rates due to higher spending per child
  • The launch of Taiwan’s first wet toilet paper for toilet training attracts attention
RECOVERY AND OPPORTUNITIES
  • Baby wipes set to face challenges as demand for flushable wet toilet paper rises
  • New launches and stronger marketing campaigns set to support category growth
  • A wider range of options to become available as brands and products proliferate
CATEGORY DATA
  • Table 1 Sales of Baby and Child-specific Products by Category: Value 2015-2020
  • Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
  • Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020
  • Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020
  • Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020
  • Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2017-2020
  • Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020
  • Table 8 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2017-2020
  • Table 9 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025
  • Table 10 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025
  • Table 11 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025
EXECUTIVE SUMMARY
  • COVID-19 impact on beauty and personal care
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for beauty and personal care?
  • Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
  • Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025
MARKET DATA
  • Table 12 Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
  • Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
  • Table 18 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
  • Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
  • Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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