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Writing Instruments in the United Kingdom

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    Report

  • 24 Pages
  • January 2026
  • Region: United Kingdom
  • Euromonitor International
  • ID: 2237105
Writing instruments in the UK faced challenging conditions in 2025, with macroeconomic pressures leading to static volume sales and a low retail current value increase. Despite this, certain categories showed better performances, like pens, which saw retail volume and value growth to stand at 108 million units, and GBP153 million.

This Writing Instrumentsin United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Writing Instruments market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Macroeconomic pressures stall volume sales of writing instruments, but values rise
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Macroeconomic pressures drive volume statis, but value sales see low growth
  • Pens leads value sales and maintains slow growth
  • Market polarisation affects value growth
  • CHART 2 WHSmith Sells High Street Stores
WHAT’S NEXT?
  • Consumers likely to prioritise unique features and collectible writing instruments
  • Pens will continue to lead, while colouring is set to drive growth
  • Sustainability, digital integration, and aesthetic appeal to drive business opportunities
  • CHART 3 Analyst Insight
COMPETITIVE LANDSCAPE
  • Bic UK Ltd maintains its lead in writing instruments
  • Opportunities remain in writing instruments for innovative, sustainable brands
  • CHART 4 Ryman Recycles Over 3.5 Million Pens Since 2019
CHANNELS
  • Offline retail continues to dominate, as consumers pick up products when grocery shopping
  • Retail e-commerce declines, as tactile experiences and immediacy preferred
PRODUCTS
  • Generation Z drives demand for innovative and collectible writing instruments
  • CHART 5 Legami Erasable Pens Capitalise on Design to Increase Sales
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Daisy London x Shrimps Collaboration Expands
  • CHART 8 Vinted Pro Launch in the United Kingdom Impacts Primary Sales
  • CHART 9 DeMellier Carves Out a New Luxury Narrative
  • CHART 10 Analyst Insight
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in the United Kingdom 2025
  • CHART 13 Key Insights on Consumers in the United Kingdom 2025
  • CHART 14 Consumer Landscape in the United Kingdom 2025
PERSONAL ACCESSORIES IN THE UNITED KINGDOM
EXECUTIVE SUMMARY
  • Value sales of personal accessories rise due to macroeconomic factors, but polarisation seen
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Both luxury and value-driven segments drive sales
  • Daisy London and Shrimps collaboration thrives amid polarisation
  • Resale and rental impact personal accessories
WHAT’S NEXT?
  • Luxury and value-driven segments to drive sales in the future
  • Writing instruments to remain the largest category in volume terms
  • Sustainability, digitalisation, and Generation Z to shape personal accessories
COMPETITIVE LANDSCAPE
  • Luxury conglomerates maintain their lead amidst market polarisation
  • Opportunities for new and existing players
CHANNELS
  • Offline retail leads through specialist retailers
  • Retail e-commerce remains significant, but secondary to offline retail
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources