Colour cosmetics was heavily impacted by the Coronavirus (COVID-19) pandemic. Lockdowns, work-from-home policies, few opportunities for socialising and social distancing rules strongly reduced potential consumption occasions. As a result, colour cosmetics registered steep declines in both retail volume and current value terms in 2020 and 2021.
This Colour Cosmetics in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Colour Cosmetics Sets/Kits, Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
This Colour Cosmetics in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Colour Cosmetics Sets/Kits, Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Colour Cosmetics market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
KEY DATA FINDINGS2021 DEVELOPMENTS
- Pandemic measures reduce consumption occasions for colour cosmetics
- Mass brands absorb some of the effects of COVID-19 to lead the field
- Players embrace digital tools to increase engagement with consumers
- High vaccination rate, economic recovery and return to work and social norms to underpin rebound in colour cosmetics
- Stronger consumption occasions set to boost the use of facial make-up
- Local brands look to celebrity endorsements and natural positioning to gain a competitive edge
- Table 1 Sales of Colour Cosmetics by Category: Value 2016-2021
- Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
- Table 3 NBO Company Shares of Colour Cosmetics: % Value 2017-2021
- Table 4 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021
- Table 5 LBN Brand Shares of Eye Make-up: % Value 2018-2021
- Table 6 LBN Brand Shares of Facial Make-up: % Value 2018-2021
- Table 7 LBN Brand Shares of Lip Products: % Value 2018-2021
- Table 8 LBN Brand Shares of Nail Products: % Value 2018-2021
- Table 9 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021
- Table 10 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026
- Table 11 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026
- CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
- CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
EXECUTIVE SUMMARY
- Beauty and personal care in 2021: The big picture
- 2021 key trends
- More local and international brands enter the fray to intensify the competitive landscape
- Lockdown conditions and safety concerns continue to see a shift to e-commerce
- What next for beauty and personal care?
- Table 12 Sales of Beauty and Personal Care by Category: Value 2016-2021
- Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
- Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
- Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
- Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
- Table 17 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
- Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
- Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
- Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
- Summary 1 Research Sources