Colour Cosmetics in Vietnam - Research and Markets

Colour cosmetics was heavily impacted by the Coronavirus (COVID-19) pandemic. Lockdowns, work-from-home policies, few opportunities for socialising and social distancing rules strongly reduced potential consumption occasions. As a result, colour cosmetics registered steep declines in both retail volume and current value terms in 2020 and 2021.

This Colour Cosmetics in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Colour Cosmetics Sets/Kits, Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Colour Cosmetics market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

KEY DATA FINDINGS

2021 DEVELOPMENTS

Pandemic measures reduce consumption occasions for colour cosmetics
Mass brands absorb some of the effects of COVID-19 to lead the field
Players embrace digital tools to increase engagement with consumers

PROSPECTS AND OPPORTUNITIES

High vaccination rate, economic recovery and return to work and social norms to underpin rebound in colour cosmetics
Stronger consumption occasions set to boost the use of facial make-up
Local brands look to celebrity endorsements and natural positioning to gain a competitive edge

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2016-2021
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Colour Cosmetics: % Value 2017-2021
Table 4 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021
Table 5 LBN Brand Shares of Eye Make-up: % Value 2018-2021
Table 6 LBN Brand Shares of Facial Make-up: % Value 2018-2021
Table 7 LBN Brand Shares of Lip Products: % Value 2018-2021
Table 8 LBN Brand Shares of Nail Products: % Value 2018-2021
Table 9 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021
Table 10 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026
Table 11 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026

BEAUTY AND PERSONAL CARE IN VIETNAM

EXECUTIVE SUMMARY

Beauty and personal care in 2021: The big picture
2021 key trends
More local and international brands enter the fray to intensify the competitive landscape
Lockdown conditions and safety concerns continue to see a shift to e-commerce
What next for beauty and personal care?

MARKET DATA

Table 12 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026

SOURCES