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Colour Cosmetics in Vietnam

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    Report

  • 33 Pages
  • May 2022
  • Region: Vietnam
  • Euromonitor International
  • ID: 224224
Colour cosmetics was heavily impacted by the Coronavirus (COVID-19) pandemic. Lockdowns, work-from-home policies, few opportunities for socialising and social distancing rules strongly reduced potential consumption occasions. As a result, colour cosmetics registered steep declines in both retail volume and current value terms in 2020 and 2021.

This Colour Cosmetics in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Colour Cosmetics Sets/Kits, Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Colour Cosmetics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS

2021 DEVELOPMENTS
  • Pandemic measures reduce consumption occasions for colour cosmetics
  • Mass brands absorb some of the effects of COVID-19 to lead the field
  • Players embrace digital tools to increase engagement with consumers
PROSPECTS AND OPPORTUNITIES
  • High vaccination rate, economic recovery and return to work and social norms to underpin rebound in colour cosmetics
  • Stronger consumption occasions set to boost the use of facial make-up
  • Local brands look to celebrity endorsements and natural positioning to gain a competitive edge
CATEGORY DATA
  • Table 1 Sales of Colour Cosmetics by Category: Value 2016-2021
  • Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
  • Table 3 NBO Company Shares of Colour Cosmetics: % Value 2017-2021
  • Table 4 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021
  • Table 5 LBN Brand Shares of Eye Make-up: % Value 2018-2021
  • Table 6 LBN Brand Shares of Facial Make-up: % Value 2018-2021
  • Table 7 LBN Brand Shares of Lip Products: % Value 2018-2021
  • Table 8 LBN Brand Shares of Nail Products: % Value 2018-2021
  • Table 9 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021
  • Table 10 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026
  • Table 11 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026
  • CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
  • CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
BEAUTY AND PERSONAL CARE IN VIETNAM

EXECUTIVE SUMMARY
  • Beauty and personal care in 2021: The big picture
  • 2021 key trends
  • More local and international brands enter the fray to intensify the competitive landscape
  • Lockdown conditions and safety concerns continue to see a shift to e-commerce
  • What next for beauty and personal care?
MARKET DATA
  • Table 12 Sales of Beauty and Personal Care by Category: Value 2016-2021
  • Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
  • Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
  • Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
  • Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
  • Table 17 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
  • Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
SOURCES
  • Summary 1 Research Sources