Retail volume and current value growth rates slowed appreciably across categories of deodorants in 2020 as the country experienced the outbreak of the global Coronavirus (COVID-19) pandemic. Moreover, in 2021, many cities in Vietnam executed prolonged lockdowns to deal with increasing numbers of COVID-19 cases in the country. For example, big cities like Hanoi, Da Nang and Ho Chi Minh City experienced a series of lockdowns, ranging from partial to full lockdowns.
This Deodorants in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
This Deodorants in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Deodorants market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
KEY DATA FINDINGS2021 DEVELOPMENTS
- Lockdown conditions decrease the use of deodorants in 2021
- Digital marketing becomes a key way to reach consumers in and out of lockdowns
- International players leverage greater resources to dominate the category
- High vaccination rate and return to out-of-home lifestyles augur well for the recovery of deodorants
- Product innovation to add value to the offer in deodorants
- Companies and retailers set to develop e-commerce as a sales and marketing channel to reach consumers
- Table 1 Sales of Deodorants by Category: Value 2016-2021
- Table 2 Sales of Deodorants by Category: % Value Growth 2016-2021
- Table 3 Sales of Deodorants by Premium vs Mass: % Value 2016-2021
- Table 4 NBO Company Shares of Deodorants: % Value 2017-2021
- Table 5 LBN Brand Shares of Deodorants: % Value 2018-2021
- Table 6 LBN Brand Shares of Premium Deodorants: % Value 2018-2021
- Table 7 Forecast Sales of Deodorants by Category: Value 2021-2026
- Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
- Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026
- CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
- CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
EXECUTIVE SUMMARY
- Beauty and personal care in 2021: The big picture
- 2021 key trends
- More local and international brands enter the fray to intensify the competitive landscape
- Lockdown conditions and safety concerns continue to see a shift to e-commerce
- What next for beauty and personal care?
- Table 10 Sales of Beauty and Personal Care by Category: Value 2016-2021
- Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
- Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
- Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
- Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
- Table 15 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
- Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
- Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
- Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
- Summary 1 Research Sources