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Depilatories in Australia

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    Report

  • 18 Pages
  • June 2023
  • Region: Australia
  • Euromonitor International
  • ID: 224305
Australians are increasingly using more specialist services for long-term hair removal, including laser clinics rather than at-home options; although these services were severely impacted by restrictions during the pandemic, most of them had resumed business in 2022. Australians are also returning to pre-pandemic lifestyles and routines, including visiting professional beauty services for hair removal, thereby reducing demand for depilatories.

The analyst's Depilatories in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Depilatories market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

DEPILATORIES IN AUSTRALIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Falling demand for depilatories as consumers seek alternative methods of hair removal
  • Gillette Venus aims to open up discussion around intimate grooming
  • Brands increasingly look to skin care ingredients to add value to depilatories
  • PROSPECTS AND OPPORTUNITIES
  • Consumers expect depilatories to be multifunctional and offer greater value
  • Sustainability likely to gain momentum within depilatories to address consumers’ concerns
  • Stable demand predicted for women’s razors and blades over early part of forecast period but professional hair removal offers further competition
CATEGORY DATA
  • Table 1 Sales of Depilatories by Category: Value 2017-2022
  • Table 2 Sales of Depilatories by Category: % Value Growth 2017-2022
  • Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2018-2022
  • Table 4 NBO Company Shares of Depilatories: % Value 2018-2022
  • Table 5 LBN Brand Shares of Depilatories: % Value 2019-2022
  • Table 6 Forecast Sales of Depilatories by Category: Value 2022-2027
  • Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
BEAUTY AND PERSONAL CARE IN AUSTRALIA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 8 Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
  • Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
  • Table 14 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
  • Table 15 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources