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Eye Care in Belgium

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    Report

  • 25 Pages
  • September 2025
  • Region: Belgium
  • Euromonitor International
  • ID: 224343
In 2025, eye care in Belgium continued to record steady retail value growth, driven by both structural and behavioural factors. The country’s ageing population remains a key growth engine, as age-related vision issues increase demand for daily eye care and corrective solutions. Simultaneously, the widespread use of digital devices across all age groups is raising awareness about eye strain and blue light exposure, prompting more consumers to seek preventative and protective products.

The Eye Care in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Eye Care, Standard Eye Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Eye Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Steady growth in eye care is supported by demographics and digital lifestyles
  • Alcon-Couvreur SA retains its lead while Viatris BV gains ground with Visionlux
  • Retail e-commerce gains ground while pharmacies remain the core channel for eye care
PROSPECTS AND OPPORTUNITIES
  • Sustained growth is expected to be driven by demographic and environmental shifts
  • Innovation is expected to focus on convenience and prevention across the forecast period
  • Pharmacy will retain its leads, however alternative channels are set to expand
CATEGORY DATA
  • Table 1 Sales of Eye Care by Category: Value 2020-2025
  • Table 2 Sales of Eye Care by Category: % Value Growth 2020-2025
  • Table 3 NBO Company Shares of Eye Care: % Value 2021-2025
  • Table 4 LBN Brand Shares of Eye Care: % Value 2022-2025
  • Table 5 Forecast Sales of Eye Care by Category: Value 2025-2030
  • Table 6 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN BELGIUM
EXECUTIVE SUMMARY
  • Consumer Health in 2025: The big picture
  • Key trends in 2025
  • Competitive landscape
  • Channel developments
  • What next for Consumer Health?
MARKET INDICATORS
  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
  • Table 8 Life Expectancy at Birth 2020-2025
MARKET DATA
  • Table 9 Sales of Consumer Health by Category: Value 2020-2025
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2020-2025
  • Table 11 NBO Company Shares of Consumer Health: % Value 2021-2025
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2022-2025
  • Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
  • Table 14 Distribution of Consumer Health by Format: % Value 2020-2025
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2025
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2025-2030
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
  • Summary 1 OTC: Switches 2024-2025
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 2 Research Sources