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Eye Care in China

  • ID: 224347
  • Report
  • October 2019
  • Region: China, Asia Pacific
  • 17 pages
  • Euromonitor International
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The increasingly central role of electronic screens in consumers working and social lives is leading to a growing incidence of conditions such as red eye and dry eye. This is resulting in increased demand for OTC eye care products. According to the author, more than 98% of households possessed a mobile phone by the end of the review period, while the proportion owning a personal computer approached 60%.

The author's Eye Care in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Eye Care, Standard Eye Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Eye Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Eye Care in China

List of Contents and Tables
Headlines
Prospects
Increasing Use of Electronic Devices Leading To Eye Problems
Consumers Proving Increasingly Willing and Able To Purchase Eye Care Products
Herbal/traditional Ingredients Remain Popular for Everyday Eye Care Requirements
Competitive Landscape
Leader Benefits From Strong Branding and Extensive Distribution
Strong Focus on Marketing Activity
Jianxi Zhen Shi Ming Pharm Expands Product Range
Category Data
Table 1 Sales of Eye Care by Category: Value 2014-2019
Table 2 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Eye Care: % Value 2015-2019
Table 4 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 5 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 6 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024
Executive Summary
Healthy Living, Self-medication and Government Strategy Boosting Demand
Government Policies Playing An Important Role in Market Development
M&a Activity and Alliances Changing Competitive Landscape
Government Cracks Down on Direct Sellers
Favourable Environment for Ongoing Growth
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019
Market Data
Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Distribution of Consumer Health by Format: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format and Category: % Value 2019
Table 15 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 1 OTC: Switches 2018-2019
Definitions
Sources
Summary 2 Research Sources
Note: Product cover images may vary from those shown
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