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Retailing in China

  • ID: 224548
  • Report
  • February 2021
  • Region: China
  • 149 Pages
  • Euromonitor International
Due to the Coronavirus (COVID-19) pandemic, China experienced an unprecedented halt in economic activity in January and February 2020. The government imposed a series of measures to limit the spread of the virus, including store closures and restrictions on public movement, with most of the country under lockdown. Chinese retailing recorded negative retail current value growth in 2020 for the first time during the historic period due to the negative impact of the COVID-19 pandemic.

The Retailing in China report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Retailing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
EXECUTIVE SUMMARY
  • COVID-19 impact on retailing
  • COVID-19 country impact
  • Social media commerce gains prominence amid the pandemic
  • The changing role of physical stores
  • What next for retailing?
OPERATING ENVIRONMENT
  • Informal retailing
  • Opening hours
  • Summary 1 Standard Opening Hours by Channel Type 2020
  • Physical retail landscape
  • Cash and carry
  • Seasonality
6.18 Shopping Festival
11.11 Shopping Festival
  • Payments and delivery
  • Emerging business models
MARKET DATA
  • Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
  • Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
  • Table 3 Sales in Store-based Retailing by Channel: Value 2015-2020
  • Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
  • Table 5 Store-based Retailing Outlets by Channel: Units 2015-2020
  • Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020
  • Table 7 Sales in Non-Store Retailing by Channel: Value 2015-2020
  • Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
  • Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
  • Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 11 Sales in Grocery Retailers by Channel: Value 2015-2020
  • Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020
  • Table 13 Grocery Retailers Outlets by Channel: Units 2015-2020
  • Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
  • Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
  • Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 17 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
  • Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
  • Table 19 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
  • Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
  • Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020
  • Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 23 Sales in Mixed Retailers by Channel: Value 2015-2020
  • Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020
  • Table 25 Mixed Retailers Outlets by Channel: Units 2015-2020
  • Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020
  • Table 27 Retailing GBO Company Shares: % Value 2016-2020
  • Table 28 Retailing GBN Brand Shares: % Value 2017-2020
  • Table 29 Store-based Retailing GBO Company Shares: % Value 2016-2020
  • Table 30 Store-based Retailing GBN Brand Shares: % Value 2017-2020
  • Table 31 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
  • Table 32 Non-Store Retailing GBO Company Shares: % Value 2016-2020
  • Table 33 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
  • Table 34 Grocery Retailers GBO Company Shares: % Value 2016-2020
  • Table 35 Grocery Retailers GBN Brand Shares: % Value 2017-2020
  • Table 36 Grocery Retailers LBN Brand Shares: Outlets 2017-2020
  • Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
  • Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
  • Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
  • Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
  • Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
  • Table 42 Mixed Retailers GBO Company Shares: % Value 2016-2020
  • Table 43 Mixed Retailers GBN Brand Shares: % Value 2017-2020
  • Table 44 Mixed Retailers LBN Brand Shares: Outlets 2017-2020
  • Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020
  • Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
  • Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
  • Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025
  • Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025
  • Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025
  • Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
  • Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
  • Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
  • Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
  • Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025
  • Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025
  • Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025
  • Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025
  • Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
  • Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
  • Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
  • Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
  • Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025
  • Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
  • Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025
  • Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025
  • Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025
  • Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025
DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES
  • Summary 2 Research Sources
KEY DATA FINDINGS

2020 IMPACT
  • Convenience stores are considered “life-sustaining” during the lockdown, but performances vary
  • Accelerated development of contactless operations during the pandemic
  • Forecourt retailers offer fresh food at the height of the pandemic
RECOVERY AND OPPORTUNITIES
  • Policy support and capital inflow fuel expansion prospects
  • Digital transformation fuels success plans
CHANNEL DATA
  • Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2015-2020
  • Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 74 Convenience Stores GBO Company Shares: % Value 2016-2020
  • Table 75 Convenience Stores GBN Brand Shares: % Value 2017-2020
  • Table 76 Convenience Stores LBN Brand Shares: Outlets 2017-2020
  • Table 77 Convenience Stores LBN Brand Shares: Selling Space 2017-2020
  • Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Discounters struggles to gain a firm foothold in China
  • Aldi continues to expand its presence with new stores
RECOVERY AND OPPORTUNITIES
  • Private label offers a potential point of growth for discounters
  • Soon-to-expire food and drinks retailers set to gain popularity
CHANNEL DATA
  • Table 80 Discounters: Value Sales, Outlets and Selling Space 2015-2020
  • Table 81 Discounters: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 82 Discounters GBO Company Shares: % Value 2016-2020
  • Table 83 Discounters GBN Brand Shares: % Value 2017-2020
  • Table 84 Discounters LBN Brand Shares: Outlets 2017-2020
  • Table 85 Discounters LBN Brand Shares: Selling Space 2017-2020
  • Table 86 Discounters Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Hypermarkets remain open to offer a one-stop shopping solution during the lockdown
  • Alibaba acquires controlling stake in Sun Art Retail Group to move its New Retail Strategy forward
RECOVERY AND OPPORTUNITIES
  • Players adding smaller size formats to their portfolios
  • Accelerated channel shift towards e-commerce amid the pandemic
  • Digitalisation a key success factor in a digital-first environment
CHANNEL DATA
  • Table 88 Hypermarkets: Value Sales, Outlets and Selling Space 2015-2020
  • Table 89 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 90 Hypermarkets GBO Company Shares: % Value 2016-2020
  • Table 91 Hypermarkets GBN Brand Shares: % Value 2017-2020
  • Table 92 Hypermarkets LBN Brand Shares: Outlets 2017-2020
  • Table 93 Hypermarkets LBN Brand Shares: Selling Space 2017-2020
  • Table 94 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Supermarkets sees a sharp uptick in business due to stockpiling during the lockdown
  • The government exerts strict controls to halt price gouging and market manipulation
RECOVERY AND OPPORTUNITIES
  • Small format supermarkets expected to continue to gain popularity in high-tier cities
  • Fresh food a key differentiator as players look for a competitive edge
  • Digitalisation provides an avenue to success in grocery retailing
CHANNEL DATA
  • Table 96 Supermarkets: Value Sales, Outlets and Selling Space 2015-2020
  • Table 97 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 98 Supermarkets GBO Company Shares: % Value 2016-2020
  • Table 99 Supermarkets GBN Brand Shares: % Value 2017-2020
  • Table 100 Supermarkets LBN Brand Shares: Outlets 2017-2020
  • Table 101 Supermarkets LBN Brand Shares: Selling Space 2017-2020
  • Table 102 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Wet markets hit hard by association with the Coronavirus (COVID-19) outbreak
  • Community-based fresh food specialist QianDama expands rapidly through communities
RECOVERY AND OPPORTUNITIES
  • Wet market upgrades aim to overcome structural issues and improve health and safety perception
  • E-commerce giants set to empower independents
CHANNEL DATA
  • Table 104 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
  • Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 106 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 107 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Coronavirus (COVID-19)’s impact on apparel and footwear retailers varies according to type
  • The pandemic accelerates the closure of physical stores
  • COVID-19 outbreak bolsters the importance of social media marketing
RECOVERY AND OPPORTUNITIES
  • Expansion of the digital channel continues to drive category trends
  • Redefining physical stores signals a new development direction
  • Outlet mall stores offer high value and inventory benefits
CHANNEL DATA
  • Table 108 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
  • Table 109 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 110 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020
  • Table 111 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020
  • Table 112 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020
  • Table 113 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
  • Table 114 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 115 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Coronavirus (COVID-19) has a different impact on various product types
  • Leading players leverage consumer loyalty to maintain their positions in the channel
  • Retailers and manufacturers embrace live streaming to reach consumers and drive a new sales avenue
RECOVERY AND OPPORTUNITIES
  • Integration of offline and e-commerce operations set to be developed further
  • Reimagining the physical store with immersive experiences leads offline trends
  • Leading players tap into the consumption potential in lower-tier cities
CHANNEL DATA
  • Table 116 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
  • Table 117 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 118 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2016-2020
  • Table 119 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2017-2020
  • Table 120 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2017-2020
  • Table 121 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
  • Table 122 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 123 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Varying performances among health and beauty retailers during Coronavirus (COVID-19) crisis
  • Omnichannel strategies increasingly to the fore
  • Mergers and acquisitions aim to optimise and integrate resources
RECOVERY AND OPPORTUNITIES
  • Chemists/pharmacies utilise O2O strategy to inspire growth opportunities
  • Optical goods stores set to adopt click-and-mortar business model gradually
  • Beauty specialist retailers to increase focus on consumer experience
CHANNEL DATA
  • Table 124 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
  • Table 125 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 126 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020
  • Table 127 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020
  • Table 128 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020
  • Table 129 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020
  • Table 130 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020
  • Table 131 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
  • Table 132 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 133 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
  • Table 134 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025
  • Table 135 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Home and garden specialist retailers is hit hard as Coronavirus (COVID-19) impacts housing construction and sales
  • Traditional home and garden specialists accelerate shift to digital channels and expand their digital presence
  • Low brand awareness sees Leroy Merlin exit store-based retailing in China
RECOVERY AND OPPORTUNITIES
  • Leading players recognise potential of one-stop shopping model
  • Growing use of 3D stores to enhance the purchasing experience
  • Leading players set to continue to invest in omnichannel strategies
CHANNEL DATA
  • Table 136 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
  • Table 137 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 138 Sales in Home and Garden Specialist Retailers by Channel: Value 2015-2020
  • Table 139 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2015-2020
  • Table 140 Home and Garden Specialist Retailers GBO Company Shares: % Value 2016-2020
  • Table 141 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2017-2020
  • Table 142 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2017-2020
  • Table 143 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
  • Table 144 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 145 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
  • Table 146 Sales in Home and Garden Specialist Retailers by Channel: Value 2020-2025
  • Table 147 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Consumer traffic and sales are greatly impacted by Coronavirus (COVID-19)
  • Beauty products lead recovery in department stores
  • Department stores accelerate and deepen digital transformation
RECOVERY AND OPPORTUNITIES
  • Store upgrades and consumer engagement spaces aim to drive consumer traffic
  • Private traffic and precision marketing offer dynamic new business strategies
  • Department stores eye duty free as potential growth drivers
CHANNEL DATA
  • Table 148 Department Stores: Value Sales, Outlets and Selling Space 2015-2020
  • Table 149 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 150 Department Stores GBO Company Shares: % Value 2016-2020
  • Table 151 Department Stores GBN Brand Shares: % Value 2017-2020
  • Table 152 Department Stores LBN Brand Shares: Outlets 2017-2020
  • Table 153 Department Stores LBN Brand Shares: Selling Space 2017-2020
  • Table 154 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 155 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Variety stores hit hard by Coronavirus (COVID-19), but there are signs of quick recovery
  • The channel is diversifying as more players enter the fray
  • Social media marketing stimulates e-commerce sales to offset offline losses
RECOVERY AND OPPORTUNITIES
  • Omnichannel integration set to drive development in variety stores
  • Cobranding with IP licensors aims to capture key young consumer group
  • Innovative membership programmes offer way to stay ahead of the field
CHANNEL DATA
  • Table 156 Variety Stores: Value Sales, Outlets and Selling Space 2015-2020
  • Table 157 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 158 Variety Stores GBO Company Shares: % Value 2016-2020
  • Table 159 Variety Stores GBN Brand Shares: % Value 2017-2020
  • Table 160 Variety Stores LBN Brand Shares: Outlets 2017-2020
  • Table 161 Variety Stores LBN Brand Shares: Selling Space 2017-2020
  • Table 162 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 163 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • China’s rapidly expanding middle class drives growth in warehouse clubs
  • The competitive landscape intensifies as players expand their operations
  • Offer of fresh food and ready-to-eat products surges during the pandemic
RECOVERY AND OPPORTUNITIES
  • Omnichannel strategy is a core development trend in warehouse clubs
  • Warehouse clubs increase emphasis on consumer loyalty through added-value tools and services
CHANNEL DATA
  • Table 164 Warehouse Clubs: Value Sales, Outlets and Selling Space 2015-2020
  • Table 165 Warehouse Clubs: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 166 Warehouse Clubs GBO Company Shares: % Value 2016-2020
  • Table 167 Warehouse Clubs GBN Brand Shares: % Value 2017-2020
  • Table 168 Warehouse Clubs LBN Brand Shares: Outlets 2017-2020
  • Table 169 Warehouse Clubs LBN Brand Shares: Selling Space 2017-2020
  • Table 170 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 171 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Direct selling is hit hard by government restrictions in the wake of Coronavirus (COVID-19)
  • Direct sellers turn to digitalisation to survive the pandemic
RECOVERY AND OPPORTUNITIES
  • Amway enjoys competitive advantages as a front-line player in the fight against COVID-19
  • Direct sellers look increasingly to virtual tools to overcome restrictions on physical demonstrations
CHANNEL DATA
  • Table 172 Direct Selling by Category: Value 2015-2020
  • Table 173 Direct Selling by Category: % Value Growth 2015-2020
  • Table 174 Direct Selling GBO Company Shares: % Value 2016-2020
  • Table 175 Direct Selling GBN Brand Shares: % Value 2017-2020
  • Table 176 Direct Selling Forecasts by Category: Value 2020-2025
  • Table 177 Direct Selling Forecasts by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Coronavirus (COVID-19) limits homeshopping offer as pandemic hits logistics
  • Homeshopping used to push sales of agricultural goods from more remote areas
  • Homeshopping festivals to be key part of new recovery approaches
RECOVERY AND OPPORTUNITIES
  • Homeshopping actively embraces online channels and methods
  • Diversified payment methods improve homeshopping convenience
CHANNEL DATA
  • Table 178 Homeshopping by Category: Value 2015-2020
  • Table 179 Homeshopping by Category: % Value Growth 2015-2020
  • Table 180 Homeshopping GBO Company Shares: % Value 2016-2020
  • Table 181 Homeshopping GBN Brand Shares: % Value 2017-2020
  • Table 182 Homeshopping Forecasts by Category: Value 2020-2025
  • Table 183 Homeshopping Forecasts by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • The pandemic increases vending application scenarios
  • Vending develops further in specific settings
  • Drug sales through vending offer strong growth opportunities
RECOVERY AND OPPORTUNITIES
  • Multiple payment methods support vending development
  • Operators and manufacturers share distribution capabilities
  • Innovative information services offer new uses for vending
CHANNEL DATA
  • Table 184 Vending by Category: Value 2015-2020
  • Table 185 Vending by Category: % Value Growth 2015-2020
  • Table 186 Vending GBO Company Shares: % Value 2016-2020
  • Table 187 Vending GBN Brand Shares: % Value 2017-2020
  • Table 188 Vending Forecasts by Category: Value 2020-2025
  • Table 189 Vending Forecasts by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Coronavirus (COVID-19) drives consumers towards e-commerce
  • Foreign e-commerce continues to gain value share from domestic e-commerce
  • Alibaba invests in Farfetch to further develop luxury e-commerce in China
RECOVERY AND OPPORTUNITIES
  • Data-driven C2M model to drive e-commerce forward
  • Government policy aims to drive cross-border e-commerce
CHANNEL DATA
  • Table 190 E-Commerce by Channel and Category: Value 2015-2020
  • Table 191 E-Commerce by Channel and Category: % Value Growth 2015-2020
  • Table 192 E-Commerce GBO Company Shares: % Value 2016-2020
  • Table 193 E-Commerce GBN Brand Shares: % Value 2017-2020
  • Table 194 Forecast E-Commerce by Channel and Category: Value 2020-2025
  • Table 195 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • M-commerce benefits from higher mobile device usage amid Coronavirus (COVID-19)
  • Douyin eyes development through e-commerce in China
RECOVERY AND OPPORTUNITIES
  • Live streaming emerges as a key growth driver
  • Growth of m-commerce being driven by social media apps
CHANNEL DATA
  • Table 196 Mobile E-Commerce: Value 2015-2020
  • Table 197 Mobile E-Commerce: % Value Growth 2015-2020
  • Table 198 Mobile E-Commerce Forecasts: Value 2020-2025
  • Table 199 Mobile E-Commerce Forecasts: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Food and drink e-commerce benefits from home seclusion amid Coronavirus (COVID-19) pandemic
  • Community group buying of fresh food gains popularity due to the pandemic
  • Pinduoduo ventures into grocery shopping online with Duoduo Maicai
RECOVERY AND OPPORTUNITIES
  • Buying fresh food online is increasingly accepted by older generations
  • Government to tighten regulation of community group buying platforms
CHANNEL DATA
  • Table 200 Food and Drink E-Commerce: Value 2015-2020
  • Table 201 Food and Drink E-Commerce: % Value Growth 2015-2020
  • Table 202 Food and Drink E-Commerce Forecasts: Value 2020-2025
  • Table 203 Food and Drink E-Commerce Forecasts: % Value Growth 2020-2025

Note: Product cover images may vary from those shown
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