Retailing in China - Product Image

Retailing in China

  • ID: 224548
  • Report
  • Region: China
  • 134 Pages
  • Euromonitor International
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Overall retailing saw a pick-up in current value growth in 2017, driven by the rebound in value growth in supermarkets, hypermarkets, traditional grocery retailers and homeshopping compared with 2016, in addition to the continued robust double-digit value growth in internet retailing in China.

The Retailing in China report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Retailing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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RETAILING IN CHINA

List Of Contents and Tables
  • Executive Summary
  • Retailing Sees An Increase in Value Growth in 2017
  • An Omnichannel Strategy Is Emphasised by More Retailers
  • Non-grocery Retailers Continues To Thrive
  • Alibaba Consolidates Its Lead Amidst Intensifying Competition
  • Forecast Growth To Be Stabilised
  • Operating Environment
  • Informal Retailing
  • Opening Hours
  • Summary 1 Standard Opening Hours by Channel Type, 2017
  • Physical Retail Landscape
  • Cash and Carry
  • Seasonality
  • Payments and Delivery
  • Emerging Business Models
  • Market Data
  • Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
  • Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
  • Table 3 Sales in Store-based Retailing by Channel: Value 2012-2017
  • Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2012-2017
  • Table 5 Store-based Retailing Outlets by Channel: Units 2012-2017
  • Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2012-2017
  • Table 7 Sales in Non-Store Retailing by Channel: Value 2012-2017
  • Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
  • Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
  • Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
  • Table 11 Sales in Grocery Retailers by Channel: Value 2012-2017
  • Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2012-2017
  • Table 13 Grocery Retailers Outlets by Channel: Units 2012-2017
  • Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
  • Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2012-2017
  • Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2012-2017
  • Table 17 Sales in Non-Grocery Specialists by Channel: Value 2012-2017
  • Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2012-2017
  • Table 19 Non-Grocery Specialists Outlets by Channel: Units 2012-2017
  • Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2012-2017
  • Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2012-2017
  • Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
  • Table 23 Sales in Mixed Retailers by Channel: Value 2012-2017
  • Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2012-2017
  • Table 25 Mixed Retailers Outlets by Channel: Units 2012-2017
  • Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2012-2017
  • Table 27 Retailing GBO Company Shares: % Value 2013-2017
  • Table 28 Retailing GBN Brand Shares: % Value 2014-2017
  • Table 29 Store-based Retailing GBO Company Shares: % Value 2013-2017
  • Table 30 Store-based Retailing GBN Brand Shares: % Value 2014-2017
  • Table 31 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
  • Table 32 Non-Store Retailing GBO Company Shares: % Value 2013-2017
  • Table 33 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
  • Table 34 Grocery Retailers GBO Company Shares: % Value 2013-2017
  • Table 35 Grocery Retailers GBN Brand Shares: % Value 2014-2017
  • Table 36 Grocery Retailers LBN Brand Shares: Outlets 2014-2017
  • Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
  • Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2013-2017
  • Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2014-2017
  • Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2014-2017
  • Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2014-2017
  • Table 42 Mixed Retailers GBO Company Shares: % Value 2013-2017
  • Table 43 Mixed Retailers GBN Brand Shares: % Value 2014-2017
  • Table 44 Mixed Retailers LBN Brand Shares: Outlets 2014-2017
  • Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2014-2017
  • Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
  • Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
  • Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2017-2022
  • Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2017-2022
  • Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2017-2022
  • Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
  • Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
  • Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022
  • Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
  • Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
  • Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2017-2022
  • Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
  • Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2017-2022
  • Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
  • Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
  • Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
  • Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2017-2022
  • Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2017-2022
  • Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2017-2022
  • Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2017-2022
  • Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
  • Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
  • Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2017-2022
  • Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2017-2022
  • Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2017-2022
  • Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2017-2022
  • Definitions
  • Sources
  • Summary 2 Research Sources
  • Headlines
  • Prospects
  • Convenience-orientated Lifestyles Will Drive Continuous Growth
  • Premiumisation Set To Become A Greater Focus
  • Advanced Technology Adopted in Convenience Stores
  • Competitive Landscape
  • Multinational Players Outperform Due To A More Premium Positioning
  • More Players Enter the Market
  • Ready-to-eat Food Is Well-received
  • Channel Data
  • Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2012-2017
  • Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2012-2017
  • Table 74 Convenience Stores GBO Company Shares: % Value 2013-2017
  • Table 75 Convenience Stores GBN Brand Shares: % Value 2014-2017
  • Table 76 Convenience Stores LBN Brand Shares: Outlets 2014-2017
  • Table 77 Convenience Stores LBN Brand Shares: Selling Space 2014-2017
  • Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2017-2022
  • Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
  • Headlines
  • Prospects
  • Discounters Takes A Beating From Internet Retailing
  • the Consumer Base Continues To Shrink
  • Competitive Landscape
  • Store Closures Amongst the Leading Players
  • Major Players Turn To An Omnichannel Strategy for Further Development
  • Channel Data
  • Table 80 Discounters: Value Sales, Outlets and Selling Space 2012-2017
  • Table 81 Discounters: Value Sales, Outlets and Selling Space: % Growth 2012-2017
  • Table 82 Discounters GBO Company Shares: % Value 2013-2017
  • Table 83 Discounters GBN Brand Shares: % Value 2014-2017
  • Table 84 Discounters LBN Brand Shares: Outlets 2014-2017
  • Table 85 Discounters LBN Brand Shares: Selling Space 2014-2017
  • Table 86 Discounters Forecasts: Value Sales, Outlets and Selling Space 2017-2022
  • Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
  • Headlines
  • Prospects
  • Transformation Will Take Place in Hypermarkets
  • Fresh Food Will Be the Emphasis
  • the In-store Shopping Experience Is Expected To Be Further Promoted With Innovation
  • Competitive Landscape
  • the Giants Aim To Develop Private Label To Reduce the Impact of Internet Retailing
  • Optimisation of the Supply Chain To Provide Higher-quality Products
  • O2o Strategy Contributes To In-store Sales
  • Channel Data
  • Table 88 Hypermarkets: Value Sales, Outlets and Selling Space 2012-2017
  • Table 89 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2012-2017
  • Table 90 Hypermarkets GBO Company Shares: % Value 2013-2017
  • Table 91 Hypermarkets GBN Brand Shares: % Value 2014-2017
  • Table 92 Hypermarkets LBN Brand Shares: Outlets 2014-2017
  • Table 93 Hypermarkets LBN Brand Shares: Selling Space 2014-2017
  • Table 94 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2017-2022
  • Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
  • Headlines
  • Prospects
  • Supermarkets Suffers Less Compared With Hypermarkets
  • Boutique Supermarkets Gain Popularity
  • Community Supermarkets Set To Be Another Focus
  • Competitive Landscape
  • the Trend Towards Smaller Stores
  • the Development of Premium Outlets
  • Multi-brand Strategy To Meet Diverse Needs
  • Channel Data
  • Table 96 Supermarkets: Value Sales, Outlets and Selling Space 2012-2017
  • Table 97 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2012-2017
  • Table 98 Supermarkets GBO Company Shares: % Value 2013-2017
  • Table 99 Supermarkets GBN Brand Shares: % Value 2014-2017
  • Table 100 Supermarkets LBN Brand Shares: Outlets 2014-2017
  • Table 101 Supermarkets LBN Brand Shares: Selling Space 2014-2017
  • Table 102 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2017-2022
  • Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
  • Headlines
  • Prospects
  • the Consumer Base for Independent Small Grocers Will Remain Stable in the Short-term
  • the Increasing Penetration of Both Modern Grocery Retailers and Internet Retailing Will Hinder the Growth of Traditional Grocery Retailers in the Longer-term
  • Competitive Landscape
  • Players in Food/drink/tobacco Specialists Post Reasonable Performances
  • Bakery Specialists See Growth Due To the Rising Acceptance of Western Food
  • Channel Data
  • Table 104 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
  • Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
  • Table 106 Sales in Traditional Grocery Retailers by Channel: Value 2012-2017
  • Table 107 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2012-2017
  • Table 108 Traditional Grocery Retailers Outlets by Channel: Units 2012-2017
  • Table 109 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
  • Table 110 Traditional Grocery Retailers GBO Company Shares: % Value 2013-2017
  • Table 111 Traditional Grocery Retailers GBN Brand Shares: % Value 2014-2017
  • Table 112 Traditional Grocery Retailers LBN Brand Shares: Outlets 2014-2017
  • Table 113 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
  • Table 114 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
  • Table 115 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
  • Table 116 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2017-2022
  • Table 117 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2017-2022
  • Table 118 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2017-2022
  • Table 119 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
  • Headlines
  • Prospects
  • Slower Growth Due To the Threat From Internet Retailing and Price-cutting
  • Omnichannel Distribution Is Increasingly Popular
  • Product Line Extensions and Rising Product Penetration To Stay Competitive
  • Competitive Landscape
  • Belle International Holdings Suffers Slow Value Growth
  • Different Strategies Amongst the Leading International Players
  • Domestic Players Fight Back Amidst Fiercer Competition
  • Channel Data
  • Table 120 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2012-2017
  • Table 121 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
  • Table 122 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2013-2017
  • Table 123 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2014-2017
  • Table 124 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2014-2017
  • Table 125 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2014-2017
  • Table 126 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
  • Table 127 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
  • Headlines
  • Prospects
  • Slow Growth, Owing To the Strong Competition From Internet Retailing
  • Rural Areas Are Targeted As the New Growth Engines
  • Omnichannel Distribution, With Youngsters As the Target Consumers
  • Competitive Landscape
  • Suning and Gome Continue To Lead
  • Increasing Business Scope To Seek Growth
  • Optimising the Customer Experience
  • Channel Data
  • Table 128 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2012-2017
  • Table 129 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
  • Table 130 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2013-2017
  • Table 131 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2014-2017
  • Table 132 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2014-2017
  • Table 133 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2014-2017
  • Table 134 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
  • Table 135 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
  • Headlines
  • Prospects
  • Strong Demand From Women Leads To Robust Growth for Beauty Specialist Retailers
  • New Retail Models Emerge To Attract Consumers
  • Internet Retailing Is Still A Major Threat
  • Competitive Landscape
  • New Entrants Intensify the Competition
  • International Players Lead
  • Domestic Players Are Catching Up
  • Channel Data
  • Table 136 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2012-2017
  • Table 137 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
  • Table 138 Sales in Health and Beauty Specialist Retailers by Channel: Value 2012-2017
  • Table 139 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2012-2017
  • Table 140 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2013-2017
  • Table 141 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2014-2017
  • Table 142 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2014-2017
  • Table 143 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2014-2017
  • Table 144 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
  • Table 145 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
  • Table 146 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2017-2022
  • Table 147 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Stable Growth Due To the Strict Control of the Real Estate Market in China
  • Homewares and Home Furnishing Stores Outperforms Home Improvement and Gardening Stores
  • the Expansion of Internet Retailing
  • Competitive Landscape
  • Ikea Leads the Extremely Fragmented Channel
  • Inditex Group China Enjoys Vigorous Growth in Homewares and Home Furnishings Stores
  • Wumei Holdings Sees Robust Growth in Home Improvement and Gardening Stores
  • Channel Data
  • Table 148 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2012-2017
  • Table 149 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
  • Table 150 Sales in Home and Garden Specialist Retailers by Channel: Value 2012-2017
  • Table 151 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2012-2017
  • Table 152 Home and Garden Specialist Retailers GBO Company Shares: % Value 2013-2017
  • Table 153 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2014-2017
  • Table 154 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2014-2017
  • Table 155 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2014-2017
  • Table 156 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
  • Table 157 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
  • Table 158 Sales in Home and Garden Specialist Retailers by Channel: Value 2017-2022
  • Table 159 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • the Decline of Department Stores Is Mainly Caused by Internet Retailing
  • Department Stores Transform To Stay Competitive
  • New Retailing Models Emerge
  • Competitive Landscape
  • Beijing Wangfujing Department Store Continues the Lead, With A Transformed Business Model
  • Van's Department Store Sees the Most Significant Decrease
  • New Store Formats With Personalised and Premium Features
  • Channel Data
  • Table 160 Department Stores: Value Sales, Outlets and Selling Space 2012-2017
  • Table 161 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2012-2017
  • Table 162 Department Stores GBO Company Shares: % Value 2013-2017
  • Table 163 Department Stores GBN Brand Shares: % Value 2014-2017
  • Table 164 Department Stores LBN Brand Shares: Outlets 2014-2017
  • Table 165 Department Stores LBN Brand Shares: Selling Space 2014-2017
  • Table 166 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2017-2022
  • Table 167 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
  • Headlines
  • Prospects
  • Consumption Upgrading Boosts High-end Variety Stores
  • Market Penetration To Widen the Consumer Base
  • Competitive Landscape
  • Miniso International Continues To Lead Variety Stores, Offering Daily Necessities
  • Muji (shanghai) Has A Higher-end Positioning
  • Channel Data
  • Table 168 Variety Stores: Value Sales, Outlets and Selling Space 2012-2017
  • Table 169 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2012-2017
  • Table 170 Variety Stores GBO Company Shares: % Value 2013-2017
  • Table 171 Variety Stores GBN Brand Shares: % Value 2014-2017
  • Table 172 Variety Stores LBN Brand Shares: Outlets 2014-2017
  • Table 173 Variety Stores LBN Brand Shares: Selling Space 2014-2017
  • Table 174 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2017-2022
  • Table 175 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
  • Headlines
  • Prospects
  • Warehouse Clubs Is A Niche Channel Enjoying Robust Growth From A Tiny Base
  • Competitive Landscape
  • Sam's Club Is the Only Player
  • Channel Data
  • Table 176 Warehouse Clubs: Value Sales, Outlets and Selling Space 2012-2017
  • Table 177 Warehouse Clubs: Value Sales, Outlets and Selling Space: % Growth 2012-2017
  • Table 178 Warehouse Clubs GBO Company Shares: % Value 2013-2017
  • Table 179 Warehouse Clubs GBN Brand Shares: % Value 2014-2017
  • Table 180 Warehouse Clubs LBN Brand Shares: Outlets 2014-2017
  • Table 181 Warehouse Clubs LBN Brand Shares: Selling Space 2014-2017
  • Table 182 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space 2017-2022
  • Table 183 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
  • Headlines
  • Prospects
  • the Boom of E-commerce Hinders the Development of Direct Selling
  • Lower Market Entry Barriers for International Players Set To Boost Development
  • Consumer Healthcare and Beauty and Personal Care Products Remain the Most Popular
  • Competitive Landscape
  • Weak Performance for International Players
  • New Products and Bonus Policies Help To Boost the Performance of Direct Selling Companies
  • Channel Data
  • Table 184 Direct Selling by Category: Value 2012-2017
  • Table 185 Direct Selling by Category: % Value Growth 2012-2017
  • Table 186 Direct Selling GBO Company Shares: % Value 2013-2017
  • Table 187 Direct Selling GBN Brand Shares: % Value 2014-2017
  • Table 188 Direct Selling Forecasts by Category: Value 2017-2022
  • Table 189 Direct Selling Forecasts by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Marginal Presence of Homeshopping in China
  • A New Format Is the Growth Engine for Homeshopping
  • Competitive Landscape
  • Shanghai Smg-cj Homeshopping Leads A Relatively Concentrated Channel
  • Many Players Adopt A T2o Strategy To Attract More Consumers
  • Channel Data
  • Table 190 Homeshopping by Category: Value 2012-2017
  • Table 191 Homeshopping by Category: % Value Growth 2012-2017
  • Table 192 Homeshopping GBO Company Shares: % Value 2013-2017
  • Table 193 Homeshopping GBN Brand Shares: % Value 2014-2017
  • Table 194 Homeshopping Forecasts by Category: Value 2017-2022
  • Table 195 Homeshopping Forecasts by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Promotional Shopping Festivals Will Remain A Key Factor Driving Sales
  • Great Potential in Rural Areas
  • Omnichannel Strategy To Be Widely Implemented
  • Competitive Landscape
  • More Internet Retailers Offer Cross-border E-commerce
  • Third-party Merchants Outperform
  • Strategic Cooperation Evident
  • Channel Data
  • Table 196 Internet Retailing by Category: Value 2012-2017
  • Table 197 Internet Retailing by Category: % Value Growth 2012-2017
  • Table 198 Internet Retailing GBO Company Shares: % Value 2013-2017
  • Table 199 Internet Retailing GBN Brand Shares: % Value 2014-2017
  • Table 200 Internet Retailing Forecasts by Category: Value 2017-2022
  • Table 201 Internet Retailing Forecasts by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Robust Growth Due To An Enriched Product Range
  • Delivery Service Fuels Sales
  • Omnichannel Strategy Promotes Sales
  • Competitive Landscape
  • the Top Two Internet Retailers Dominate Food and Drink Internet Retailing
  • Pure Online Players Seek Offline Development
  • Modern Grocery Retailers Enhance Their Online Strategies
  • Channel Data
  • Table 202 Food and Drink Internet Retailing: Value 2012-2017
  • Table 203 Food and Drink Internet Retailing: % Value Growth 2012-2017
  • Table 204 Food and Drink Internet Retailing Forecasts: Value 2017-2022
  • Table 205 Food and Drink Internet Retailing Forecasts: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Enriched Product Variety Continues To Boost Sales
  • New Types of Vending Machines Stimulate Demand
  • Competitive Landscape
  • Beijing Ubox Science & Trading Leads Vending With A Rich Product Portfolio
  • Channel Data
  • Table 206 Vending by Category: Value 2012-2017
  • Table 207 Vending by Category: % Value Growth 2012-2017
  • Table 208 Vending GBO Company Shares: % Value 2013-2017
  • Table 209 Vending GBN Brand Shares: % Value 2014-2017
  • Table 210 Vending Forecasts by Category: Value 2017-2022
  • Table 211 Vending Forecasts by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • High Penetration of Smartphones
  • Advanced Mobile Payment Systems Stimulate Mobile Internet Retailing
  • Optimisation of Mobile Apps
  • Competitive Landscape
  • Consumer Education From the Leading Players To Encourage Mobile Internet Retailing
  • Some E-retailers Focus Only on Mobile Internet Retailing for More Robust Growth
  • Channel Data
  • Table 212 Mobile Internet Retailing: Value 2012-2017
  • Table 213 Mobile Internet Retailing: % Value Growth 2012-2017
  • Table 214 Mobile Internet Retailing Forecasts: Value 2017-2022
  • Table 215 Mobile Internet Retailing Forecasts: % Value Growth 2017-2022
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