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Retailing in China

  • ID: 224548
  • Report
  • February 2022
  • Region: China
  • 152 Pages
  • Euromonitor International
Due to the COVID-19 pandemic, China experienced an unprecedented halt to economic activity in January and February 2020. The government imposed a series of measures to limit the spread of the virus, including store closures and restrictions on public movement, with most of the country under lockdown. Retailing therefore recorded a current value decline for the first time in many years.

The Retailing in China report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-Based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Retailing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.
Note: Product cover images may vary from those shown

RETAILING IN CHINA
EXECUTIVE SUMMARY
  • Retailing in 2021: The big picture
  • Accelerated adoption of online to offline shopping
  • Boycotts related to political tensions and rising consumer nationalism
  • What next for retailing?
OPERATING ENVIRONMENT
  • Informal retailing
  • Opening hours
  • Summary 1 Standard Opening Hours by Channel Type 2021
  • Physical retail landscape
  • Cash and carry
  • Seasonality
  • 6.18 Shopping Festival
  • 11.11 Shopping Festival
  • Payments
  • Delivery and collection
  • Emerging business models
MARKET DATA
  • Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
  • Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
  • Table 3 Sales in Store-based Retailing by Channel: Value 2016-2021
  • Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
  • Table 5 Store-based Retailing Outlets by Channel: Units 2016-2021
  • Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021
  • Table 7 Sales in Non-Store Retailing by Channel: Value 2016-2021
  • Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
  • Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
  • Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 11 Sales in Grocery Retailers by Channel: Value 2016-2021
  • Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021
  • Table 13 Grocery Retailers Outlets by Channel: Units 2016-2021
  • Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
  • Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
  • Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 17 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
  • Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
  • Table 19 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
  • Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
  • Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021
  • Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 23 Sales in Mixed Retailers by Channel: Value 2016-2021
  • Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021
  • Table 25 Mixed Retailers Outlets by Channel: Units 2016-2021
  • Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021
  • Table 27 Retailing GBO Company Shares: % Value 2017-2021
  • Table 28 Retailing GBN Brand Shares: % Value 2018-2021
  • Table 29 Store-based Retailing GBO Company Shares: % Value 2017-2021
  • Table 30 Store-based Retailing GBN Brand Shares: % Value 2018-2021
  • Table 31 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
  • Table 32 Non-Store Retailing GBO Company Shares: % Value 2017-2021
  • Table 33 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
  • Table 34 Grocery Retailers GBO Company Shares: % Value 2017-2021
  • Table 35 Grocery Retailers GBN Brand Shares: % Value 2018-2021
  • Table 36 Grocery Retailers LBN Brand Shares: Outlets 2018-2021
  • Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
  • Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
  • Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
  • Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
  • Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
  • Table 42 Mixed Retailers GBO Company Shares: % Value 2017-2021
  • Table 43 Mixed Retailers GBN Brand Shares: % Value 2018-2021
  • Table 44 Mixed Retailers LBN Brand Shares: Outlets 2018-2021
  • Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021
  • Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
  • Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
  • Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026
  • Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026
  • Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026
  • Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
  • Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
  • Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
  • Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
  • Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026
  • Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026
  • Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026
  • Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
  • Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
  • Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
  • Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
  • Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
  • Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
  • Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
  • Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026
  • Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026
  • Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026
  • Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
SOURCES
  • Summary 2 Research Sources
CONVENIENCE STORES IN CHINAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Continued solid growth, although performances vary depending on location
  • Meiyijia sustains its lead thanks to its massive outlet network
  • Accelerated development of contactless and delivery during the pandemic
PROSPECTS AND OPPORTUNITIES
  • Convenience stores shift their focus to better compete with other grocery retailers
  • Digital capability is the key focus area
  • Policy support and capital inflow set to fuel expansion prospects
CHANNEL DATA
  • Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021
  • Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 74 Convenience Stores GBO Company Shares: % Value 2017-2021
  • Table 75 Convenience Stores GBN Brand Shares: % Value 2018-2021
  • Table 76 Convenience Stores LBN Brand Shares: Outlets 2018-2021
  • Table 77 Convenience Stores LBN Brand Shares: Selling Space 2018-2021
  • Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
DISCOUNTERS IN CHINAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Discounters continues to struggle in China
  • Private label is the core strategy of discounters, but this is not proving successful
  • Aldi continues to expand its store network and tests a new format
PROSPECTS AND OPPORTUNITIES
  • Local retailers are piloting discounter formats
  • Rising acceptance of private label amongst consumers could offer opportunities
  • Food and drinks retailers offering soon-to-expire products set to gain popularity
CHANNEL DATA
  • Table 80 Discounters: Value Sales, Outlets and Selling Space 2016-2021
  • Table 81 Discounters: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 82 Discounters GBO Company Shares: % Value 2017-2021
  • Table 83 Discounters GBN Brand Shares: % Value 2018-2021
  • Table 84 Discounters LBN Brand Shares: Outlets 2018-2021
  • Table 85 Discounters LBN Brand Shares: Selling Space 2018-2021
  • Table 86 Discounters Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HYPERMARKETS IN CHINAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Little movement in sales as grocery retailers remain open during lockdowns
  • Accelerated channel shift towards e-commerce amidst the pandemic
  • RT Mart serves as a fulfilment centre for Alibaba’s Tmall Supermarket
PROSPECTS AND OPPORTUNITIES
  • Continued scaling down from large hypermarkets
  • Digitalisation a key success factor in a digital-first environment
  • Hyperlocal delivery helps hypermarkets to survive
CHANNEL DATA
  • Table 88 Hypermarkets: Value Sales, Outlets and Selling Space 2016-2021
  • Table 89 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 90 Hypermarkets GBO Company Shares: % Value 2017-2021
  • Table 91 Hypermarkets GBN Brand Shares: % Value 2018-2021
  • Table 92 Hypermarkets LBN Brand Shares: Outlets 2018-2021
  • Table 93 Hypermarkets LBN Brand Shares: Selling Space 2018-2021
  • Table 94 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
SUPERMARKETS IN CHINAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • COVID-19 impact helps to maintain growth for supermarkets in 2021
JD.com to accelerate expansion plan for SEVEN FRESH
  • Small format supermarkets gain popularity in high-tier cities
PROSPECTS AND OPPORTUNITIES
  • O2O will remain an important strategy for supermarkets
  • Players invest in warehouse-based stores
  • Digitalisation provides an avenue to success in grocery retailing
CHANNEL DATA
  • Table 196 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021
  • Table 197 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 198 Supermarkets GBO Company Shares: % Value 2017-2021
  • Table 199 Supermarkets GBN Brand Shares: % Value 2018-2021
  • Table 200 Supermarkets LBN Brand Shares: Outlets 2018-2021
  • Table 201 Supermarkets LBN Brand Shares: Selling Space 2018-2021
  • Table 202 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 203 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
TRADITIONAL GROCERY RETAILERS IN CHINAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Sales of wet markets rebound after hit from COVID-19 in 2020
  • Traditional grocery retailers remains highly fragmented
  • Alibaba and JD.com continue to transform and upgrade mom-and-pop stores
PROSPECTS AND OPPORTUNITIES
  • Traditional grocery retailers declining in popularity amongst the younger population
  • Community fresh food specialist QianDama set to continue its expansion
  • Food/drink/tobacco specialists likely to have to turn to e-commerce to survive
CHANNEL DATA
  • Table 96 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
  • Table 97 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 98 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 99 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN CHINAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Rebound in 2021, but not to the pre-pandemic level of sales
  • Sportswear stores benefit from consumers leading healthier lifestyles
  • COVID-19 bolsters the importance of social media marketing
PROSPECTS AND OPPORTUNITIES
  • Offline stores serve as experience centres
  • Nike connects offline and online consumers
  • Outlet stores in shopping centres offer high value and inventory benefits
CHANNEL DATA
  • Table 100 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
  • Table 101 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 102 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021
  • Table 103 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021
  • Table 104 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021
  • Table 105 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
  • Table 106 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 107 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
ELECTRONICS AND APPLIANCE SPECIALIST RETAILERS IN CHINAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Signs of recovery, but e-commerce retains some consumers who shifted channels
  • Leading players leverage consumer loyalty to maintain their positions
  • JD.com expands its offline presence with experience stores
PROSPECTS AND OPPORTUNITIES
  • Store-based retailers need to rethink their role after the shift to e-commerce
  • Omnichannel retailing will be crucial
  • Leading players to tap into the consumption potential in lower-tier cities
CHANNEL DATA
  • Table 108 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
  • Table 109 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 110 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021
  • Table 111 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021
  • Table 112 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021
  • Table 113 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
  • Table 114 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 115 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HEALTH AND BEAUTY SPECIALIST RETAILERS IN CHINAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Chemists/pharmacies maintains solid growth, as the products sold are essential
  • K-Beauty brands close bricks-and-mortar stores
  • The Colorist quickly emerges as a strong competitor
PROSPECTS AND OPPORTUNITIES
  • Hyperlocal delivery services set to continue to grow
  • Increasing popularity of on-demand delivery will transform offline stores
  • Optical goods stores set to gradually adopt clicks-and-mortar business model
CHANNEL DATA
  • Table 116 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
  • Table 117 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 118 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021
  • Table 119 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021
  • Table 120 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021
  • Table 121 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021
  • Table 122 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021
  • Table 123 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
  • Table 124 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 125 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
  • Table 126 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026
  • Table 127 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026
HOME AND GARDEN SPECIALIST RETAILERS IN CHINAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Strong rebound in 2021 as consumers still value the in-store experience
  • One-stop shopping destinations
  • Fragmented competitive environment
PROSPECTS AND OPPORTUNITIES
  • Accelerated shift to digital channels and the expansion of retailers’ digital presence
  • VR set to enhance the purchasing experience
CHANNEL DATA
  • Table 128 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
  • Table 129 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 130 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021
  • Table 131 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021
  • Table 132 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021
  • Table 133 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021
  • Table 134 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021
  • Table 135 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
  • Table 136 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 137 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
  • Table 138 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026
  • Table 139 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026
DEPARTMENT STORES IN CHINAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Department stores shows a dynamic rebound in 2021
  • Beauty products lead recovery in department stores, but other categories follow
  • Department stores adopt digital strategies
PROSPECTS AND OPPORTUNITIES
  • Experiential retail spaces provide an opportunity to drive consumer traffic
  • Omnichannel integration will be imperative for department stores
  • Department stores eye duty free as a potential growth driver
CHANNEL DATA
  • Table 140 Department Stores: Value Sales, Outlets and Selling Space 2016-2021
  • Table 141 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 142 Department Stores GBO Company Shares: % Value 2017-2021
  • Table 143 Department Stores GBN Brand Shares: % Value 2018-2021
  • Table 144 Department Stores LBN Brand Shares: Outlets 2018-2021
  • Table 145 Department Stores LBN Brand Shares: Selling Space 2018-2021
  • Table 146 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 147 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
VARIETY STORES IN CHINAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • The entry of more players accelerates the growth of variety stores
  • Social media marketing stimulates e-commerce sales during lockdowns
  • Omnichannel integration drives development in variety stores
PROSPECTS AND OPPORTUNITIES
  • IP cobranding will still be seen from players in variety stores
  • Private traffic will be a key factor for variety stores to achieve customer acquisition
  • Innovative membership programmes offer a way to stay ahead of the field
CHANNEL DATA
  • Table 148 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021
  • Table 149 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 150 Variety Stores GBO Company Shares: % Value 2017-2021
  • Table 151 Variety Stores GBN Brand Shares: % Value 2018-2021
  • Table 152 Variety Stores LBN Brand Shares: Outlets 2018-2021
  • Table 153 Variety Stores LBN Brand Shares: Selling Space 2018-2021
  • Table 154 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 155 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
WAREHOUSE CLUBS IN CHINAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Warehouse clubs thrives in China
  • Competition intensifies as local players rush into the channel
  • Sam’s Club eyes major expansion in China
PROSPECTS AND OPPORTUNITIES
  • Omnichannel strategy remains important to reach more consumers
  • Exclusivity is core to the business model
CHANNEL DATA
  • Table 156 Warehouse Clubs: Value Sales, Outlets and Selling Space 2016-2021
  • Table 157 Warehouse Clubs: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 158 Warehouse Clubs GBO Company Shares: % Value 2017-2021
  • Table 159 Warehouse Clubs GBN Brand Shares: % Value 2018-2021
  • Table 160 Warehouse Clubs LBN Brand Shares: Outlets 2018-2021
  • Table 161 Warehouse Clubs LBN Brand Shares: Selling Space 2018-2021
  • Table 162 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 163 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
DIRECT SELLING IN CHINAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Little recovery seen for direct selling in 2021
  • Direct sellers turn to digitalisation to survive the pandemic
  • Amway focuses on health and nutrition
PROSPECTS AND OPPORTUNITIES
  • Competition from social commerce set to contribute to decline in the forecast period
  • Offline gatherings will continue to dominate
CHANNEL DATA
  • Table 164 Direct Selling by Category: Value 2016-2021
  • Table 165 Direct Selling by Category: % Value Growth 2016-2021
  • Table 166 Direct Selling GBO Company Shares: % Value 2017-2021
  • Table 167 Direct Selling GBN Brand Shares: % Value 2018-2021
  • Table 168 Direct Selling Forecasts by Category: Value 2021-2026
  • Table 169 Direct Selling Forecasts by Category: % Value Growth 2021-2026
HOMESHOPPING IN CHINAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Homeshopping continues to decline in 2021
  • Homeshopping players cooperate with China’s Poverty Alleviation Project
  • Homeshopping festivals a key strategy
PROSPECTS AND OPPORTUNITIES
  • Homeshopping players actively expand their business models
  • Public welfare activities will play a more important role in homeshopping
  • Diverse shopping methods set to improve the convenience of homeshopping
CHANNEL DATA
  • Table 170 Homeshopping by Category: Value 2016-2021
  • Table 171 Homeshopping by Category: % Value Growth 2016-2021
  • Table 172 Homeshopping GBO Company Shares: % Value 2017-2021
  • Table 173 Homeshopping GBN Brand Shares: % Value 2018-2021
  • Table 174 Homeshopping Forecasts by Category: Value 2021-2026
  • Table 175 Homeshopping Forecasts by Category: % Value Growth 2021-2026
VENDING IN CHINAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Vending maintains growth and has the potential to continue to expand
  • Toys vending sees dynamic growth
  • Official policies support development of vending
PROSPECTS AND OPPORTUNITIES
  • Multiple payment methods will support the growth of vending
  • Fresh food vending and hotel mini vending machines to see further penetration
  • Innovative information services offer new uses for vending
CHANNEL DATA
  • Table 176 Vending by Category: Value 2016-2021
  • Table 177 Vending by Category: % Value Growth 2016-2021
  • Table 178 Vending GBO Company Shares: % Value 2017-2021
  • Table 179 Vending GBN Brand Shares: % Value 2018-2021
  • Table 180 Vending Forecasts by Category: Value 2021-2026
  • Table 181 Vending Forecasts by Category: % Value Growth 2021-2026
E-COMMERCE (GOODS) IN CHINAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Continued channel shift by consumers supports growth of e-commerce
  • JD’s platform sees expansion, benefiting from crackdown on “picking one from two”
  • E-commerce giants highlight social responsibility actions
PROSPECTS AND OPPORTUNITIES
  • Continued growth, with opportunities in areas with limited access to stores
  • Government to further promote e-commerce development
  • Heavy investment in logistics to address last-mile delivery challenges
CHANNEL DATA
  • Table 182 E-Commerce (Goods) by Channel and Category: Value 2016-2021
  • Table 183 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021
  • Table 184 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021
  • Table 185 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021
  • Table 186 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026
  • Table 187 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
MOBILE E-COMMERCE (GOODS) IN CHINAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Mobile e-commerce completely dominates overall e-commerce
  • Douyin introduces interest-based e-commerce
PROSPECTS AND OPPORTUNITIES
  • Rise of private traffic
  • Livestreaming to be regulated
CHANNEL DATA
  • Table 188 Mobile E-Commerce (Goods): Value 2016-2021
  • Table 189 Mobile E-Commerce (Goods): % Value Growth 2016-2021
  • Table 190 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026
  • Table 191 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026
FOOD AND DRINK E-COMMERCE IN CHINAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • COVID-19 pushes consumers to move online for purchases of food and drink
  • Pinduoduo leads the online farm-to-table movement
  • Dingdong and Missfresh both file to go public in 2021
PROSPECTS AND OPPORTUNITIES
  • Heat of the community group buying model expected to cool down
  • Buying fresh food online increasingly accepted by older generations
  • Players will turn to O2O to survive
CHANNEL DATA
  • Table 192 Food and Drink E-Commerce: Value 2016-2021
  • Table 193 Food and Drink E-Commerce: % Value Growth 2016-2021
  • Table 194 Food and Drink E-Commerce Forecasts: Value 2021-2026
  • Table 195 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026
Note: Product cover images may vary from those shown