+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Retailing in Egypt

  • PDF Icon

    Report

  • 134 Pages
  • March 2022
  • Region: Egypt
  • Euromonitor International
  • ID: 224549
The retail market in Egypt is currently experiencing heavy penetrated from e-commerce platforms with up-and-coming digital marketplaces continuing to offer and ever-growing list of FMCG products. The impact of COVID-19 and the government’s campaign to digitalise payments is leading to a larger proportion of the population becoming open to new retail experiences, thus creating more room for new platforms to enter and gain share in the country.

This 'Retailing in Egypt' report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-Based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Retailing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

The analyst has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the analyst has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

EXECUTIVE SUMMARY
  • Retailing in 2021: The big picture
  • 2021 key trends
  • Competitive Landscape
  • Retailing developments
  • What next for retailing?
OPERATING ENVIRONMENT
  • Informal retailing
  • Opening hours
  • Summary 1 Standard Opening Hours by Channel Type 2021
  • Physical retail landscape
  • Cash and carry
  • Seasonality
  • Holy Month of Ramadan:
  • Feast: Eid El Adha and Eid El-Fitr
  • Christmas Break
  • Back-to-school
  • Mother’s Day
  • Valentine’s Day
  • Black Friday
  • Payments
  • Delivery and collection
  • Emerging business models
MARKET DATA
  • Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
  • Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
  • Table 3 Sales in Store-based Retailing by Channel: Value 2016-2021
  • Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
  • Table 5 Store-based Retailing Outlets by Channel: Units 2016-2021
  • Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021
  • Table 7 Sales in Non-Store Retailing by Channel: Value 2016-2021
  • Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
  • Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
  • Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 11 Sales in Grocery Retailers by Channel: Value 2016-2021
  • Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021
  • Table 13 Grocery Retailers Outlets by Channel: Units 2016-2021
  • Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
  • Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
  • Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 17 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
  • Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
  • Table 19 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
  • Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
  • Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021
  • Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 23 Sales in Mixed Retailers by Channel: Value 2016-2021
  • Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021
  • Table 25 Mixed Retailers Outlets by Channel: Units 2016-2021
  • Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021
  • Table 27 Retailing GBO Company Shares: % Value 2017-2021
  • Table 28 Retailing GBN Brand Shares: % Value 2018-2021
  • Table 29 Store-based Retailing GBO Company Shares: % Value 2017-2021
  • Table 30 Store-based Retailing GBN Brand Shares: % Value 2018-2021
  • Table 31 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
  • Table 32 Non-Store Retailing GBO Company Shares: % Value 2017-2021
  • Table 33 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
  • Table 34 Grocery Retailers GBO Company Shares: % Value 2017-2021
  • Table 35 Grocery Retailers GBN Brand Shares: % Value 2018-2021
  • Table 36 Grocery Retailers LBN Brand Shares: Outlets 2018-2021
  • Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
  • Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
  • Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
  • Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
  • Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
  • Table 42 Mixed Retailers GBO Company Shares: % Value 2017-2021
  • Table 43 Mixed Retailers GBN Brand Shares: % Value 2018-2021
  • Table 44 Mixed Retailers LBN Brand Shares: Outlets 2018-2021
  • Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021
  • Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
  • Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
  • Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026
  • Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026
  • Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026
  • Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
  • Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
  • Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
  • Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
  • Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026
  • Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026
  • Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026
  • Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
  • Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
  • Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
  • Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
  • Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
  • Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
  • Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
  • Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026
  • Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026
  • Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026
  • Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES
  • Summary 2 Research Sources
CONVENIENCE STORES IN EGYPTKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Accelerating growth for convenience stores as outlets become popular meeting places for groups
  • Expansions and outlet openings witnessed helping Circle K remain the top brand
  • Local brands continue to dominate shelves
PROSPECTS AND OPPORTUNITIES
  • Robust growth to continue as the local brands partnership trend develops
  • Electronic Cigarettes, Iqos and items exclusively sold in convenience stores
  • Further urban development facilitates expansion
CHANNEL DATA
  • Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021
  • Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 74 Convenience Stores GBO Company Shares: % Value 2017-2021
  • Table 75 Convenience Stores GBN Brand Shares: % Value 2018-2021
  • Table 76 Convenience Stores LBN Brand Shares: Outlets 2018-2021
  • Table 77 Convenience Stores LBN Brand Shares: Selling Space 2018-2021
  • Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
DISCOUNTERS IN EGYPTKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Discounters remain a relatively small but rapidly growing category
  • Increased price sensitivity makes discounters more attractive to local consumers and FMCG brands more interested in working with them
  • Kazyoun continues to dominate though other retailers also see growth
PROSPECTS AND OPPORTUNITIES
  • Retail current value sales will moderate as store growth slows
  • Consumers to remain value conscious, thus encouraging supermarket chains to convert stores to discounters
  • Vouchers and loyalty cards grow more
CHANNEL DATA
  • Table 80 Discounters: Value Sales, Outlets and Selling Space 2016-2021
  • Table 81 Discounters: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 82 Discounters GBO Company Shares: % Value 2017-2021
  • Table 83 Discounters GBN Brand Shares: % Value 2018-2021
  • Table 84 Discounters LBN Brand Shares: Outlets 2018-2021
  • Table 85 Discounters LBN Brand Shares: Selling Space 2018-2021
  • Table 86 Discounters Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HYPERMARKETS IN EGYPTKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Hypermarkets aim to attract new social classes via organised bus services
  • Imported and higher-end products slowly return to shelves
  • Leader Majid Al Futtaim Hypermarkets benefits from synergies between its hypermarkets and shopping malls
PROSPECTS AND OPPORTUNITIES
  • Steady current value sales expected after COVID-19, though limited outlet expansion will hamper growth
  • Players to invest in market research to understand consumer wants and needs
  • Foreign investments anticipated to enter Egyptian hypermarkets
CHANNEL DATA
  • Table 88 Hypermarkets: Value Sales, Outlets and Selling Space 2016-2021
  • Table 89 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 90 Hypermarkets GBO Company Shares: % Value 2017-2021
  • Table 91 Hypermarkets GBN Brand Shares: % Value 2018-2021
  • Table 92 Hypermarkets LBN Brand Shares: Outlets 2018-2021
  • Table 93 Hypermarkets LBN Brand Shares: Selling Space 2018-2021
  • Table 94 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
SUPERMARKETS IN EGYPTKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Robust stable growth continues, though high-end supermarkets are starting to change the channel outlook
  • Supermarkets benefit from increased female labour force participation
  • Big brands together dominate the channel at the expense of smaller brands
PROSPECTS AND OPPORTUNITIES
  • Post-pandemic habits will encourage constant robust growth
  • Recycled packaging, plastic free-packaging, and sustainability are set to be growing trends in supermarkets
  • More spacious stores and social commerce are set to be the major trends
CHANNEL DATA
  • Table 96 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021
  • Table 97 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 98 Supermarkets GBO Company Shares: % Value 2017-2021
  • Table 99 Supermarkets GBN Brand Shares: % Value 2018-2021
  • Table 100 Supermarkets LBN Brand Shares: Outlets 2018-2021
  • Table 101 Supermarkets LBN Brand Shares: Selling Space 2018-2021
  • Table 102 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
TRADITIONAL GROCERY RETAILERS IN EGYPTKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Traditional grocery retailing is slowly shifting to a modernised look
  • After-effects of COVID-19 continues to persuade consumers to shop in traditional grocery retailers
  • Fast, affordable delivery services is the main driver of potential growth
PROSPECTS AND OPPORTUNITIES
  • Limited outlet expansion expected as many struggle under reduced demand
  • Diminishing presence for traditional grocery retailers as modern grocery retailers increasingly expand coverage
  • Increased female labour force will decrease demand for category
CHANNEL DATA
  • Table 104 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
  • Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 106 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021
  • Table 107 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021
  • Table 108 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021
  • Table 109 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
  • Table 110 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN EGYPTKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Rebound for category as consumers return to stores to try-on before buying
  • Domestic production of apparel and footwear increases as restrictions hinder imports
  • Brands adapt to COVID-19 by reducing in-store inventories and promoting online sales
PROSPECTS AND OPPORTUNITIES
  • Strong yet diminished growth, though local brands show huge potential
  • Boutique and multi-brand stores are set to diversify channel and create new opportunities for growth
  • Despite expected rise of e-commerce, it is unlikely to challenge the supremacy of store-based retailing
CHANNEL DATA
  • Table 112 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
  • Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 114 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021
  • Table 115 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021
  • Table 116 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021
  • Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
  • Table 118 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
ELECTRONICS AND APPLIANCE SPECIALIST RETAILERS IN EGYPTKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Demand for electronic devices continues to thrive thanks to more time at home
  • Quality products, competitive pricing and local manufacturing facilities are boosting the share of leading brand Samsung
  • B-Tech recovers share and consumer interest as a one-stop appliances shop
PROSPECTS AND OPPORTUNITIES
  • Robust recovery expected although independent electronics and appliance specialist retailers will face challenges
  • Government manufacturing initiative set to boost share of domestic brands
  • ElAraby to continue rising in channel by investing in a digital future
CHANNEL DATA
  • Table 120 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
  • Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 122 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021
  • Table 123 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021
  • Table 124 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021
  • Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
  • Table 126 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HEALTH AND BEAUTY SPECIALIST RETAILERS IN EGYPTKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Heightened health consciousness lead to boost for chemists/pharmacies, driving overall channel growth
  • Social responsibility and sustainability are becoming increasingly important
  • Local beauty brand Nefertari continues to thanks to its affordable natural offerings
PROSPECTS AND OPPORTUNITIES
  • Robust retail current value sales to continue driven by easing of pandemic restrictions and economic recovery
  • Multi-brands stores to remain key to success of channel; El Ezzaby Pharmacy starts to recover from negative association with operator
  • Health and beauty specialised pharmacies expected to rise
CHANNEL DATA
  • Table 128 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
  • Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 130 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021
  • Table 131 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021
  • Table 132 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021
  • Table 133 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021
  • Table 134 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021
  • Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
  • Table 136 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
  • Table 138 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026
  • Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026
HOME AND GARDEN SPECIALIST RETAILERS IN EGYPTKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Retailers introduce at-home instalments, discounts, and renovation services to encourage sales
  • Rise of home and garden consultants is boosting channel sales
  • At-home workspaces is now a key selling point due to increase in remote working
PROSPECTS AND OPPORTUNITIES
  • Strong growth expected in next couple of years as consumers take on projects postponed during the pandemic
  • Trend of turning summer homes into forever homes will lead to expansion opportunities for home and garden specialist retailers
  • Garden supplies and furniture are expected to grow in the forecast period
CHANNEL DATA
  • Table 140 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
  • Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 142 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021
  • Table 143 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021
  • Table 144 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021
  • Table 145 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021
  • Table 146 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021
  • Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
  • Table 148 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
  • Table 150 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026
  • Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026
DEPARTMENT STORES IN EGYPTKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Department stores remain a struggling category in 2021
  • Local department stores remain leaders despite economic difficulties
  • Downtown Cairo signals the channel’s future with only big names likely to survive
PROSPECTS AND OPPORTUNITIES
  • Hypermarket expansion will rachet up the competitive pressure on department stores
  • New malls and larger spaces present more opportunities for the category
  • Competition remains severe between international brands
CHANNEL DATA
  • Table 152 Department Stores: Value Sales, Outlets and Selling Space 2016-2021
  • Table 153 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 154 Department Stores GBO Company Shares: % Value 2017-2021
  • Table 155 Department Stores GBN Brand Shares: % Value 2018-2021
  • Table 156 Department Stores LBN Brand Shares: Outlets 2018-2021
  • Table 157 Department Stores LBN Brand Shares: Selling Space 2018-2021
  • Table 158 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
VARIETY STORES IN EGYPTKEY DATA FINDINGS
2021 DEVELOPMENTS
  • COVID-19 encourages variety stores to offer new products, aiding the channel recovery
  • Set El Kol Co is the leading player in a highly fragmented channel
  • Chinese retailer Miniso continues its rapid expansion as it gains share
PROSPECTS AND OPPORTUNITIES
  • Inexpensive product selection will aid recovery and future growth
  • Variety store potential could lead to influx of new entrants
  • Competition remains strong between Gurus El Nomrosy and Kol Shea
CHANNEL DATA
  • Table 160 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021
  • Table 161 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 162 Variety Stores GBO Company Shares: % Value 2017-2021
  • Table 163 Variety Stores GBN Brand Shares: % Value 2018-2021
  • Table 164 Variety Stores LBN Brand Shares: Outlets 2018-2021
  • Table 165 Variety Stores LBN Brand Shares: Selling Space 2018-2021
  • Table 166 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 167 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
WAREHOUSE CLUBS IN EGYPT2021 DEVELOPMENTSDIRECT SELLING IN EGYPTKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Social commerce is the key sales method for direct sellers
  • Health and beauty products remain the most popular channel offerings
  • Oriflame remains the market leader of direct selling
PROSPECTS AND OPPORTUNITIES
  • Post-pandemic economic recovery will boost demand
  • New product ranges to expand the horizon of direct selling
  • Greater number of small local players will boost presence of hand-made products
CHANNEL DATA
  • Table 168 Direct Selling by Category: Value 2016-2021
  • Table 169 Direct Selling by Category: % Value Growth 2016-2021
  • Table 170 Direct Selling GBO Company Shares: % Value 2017-2021
  • Table 171 Direct Selling GBN Brand Shares: % Value 2018-2021
  • Table 172 Direct Selling Forecasts by Category: Value 2021-2026
  • Table 173 Direct Selling Forecasts by Category: % Value Growth 2021-2026
HOMESHOPPING IN EGYPTKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Home shopping remains a diminishing category of retailing
  • Homeshopping mainly appeals to women with Tamima remaining the clear leader
  • Negative image undermines consumer trust
PROSPECTS AND OPPORTUNITIES
  • With its core consumer group shrinking, homeshopping will continue to decline
  • Longer advertisements push consumers further away from home shopping
  • Leading homeshopping players are likely to pivot to e-commerce
CHANNEL DATA
  • Table 174 Homeshopping by Category: Value 2016-2021
  • Table 175 Homeshopping by Category: % Value Growth 2016-2021
  • Table 176 Homeshopping GBO Company Shares: % Value 2017-2021
  • Table 177 Homeshopping GBN Brand Shares: % Value 2018-2021
  • Table 178 Homeshopping Forecasts by Category: Value 2021-2026
  • Table 179 Homeshopping Forecasts by Category: % Value Growth 2021-2026
VENDING IN EGYPT2021 DEVELOPMENTSE-COMMERCE (GOODS) IN EGYPTKEY DATA FINDINGS
2021 DEVELOPMENTS
  • E-commerce continues to display strong growth in Egypt benefitting from the impact of COVID-19
  • Major e-commerce platform Souq rebrands as Amazon
  • Furniture e-commerce specialist brings new wave in e-commerce sales
PROSPECTS AND OPPORTUNITIES
  • Increased investment by retailers and strong consumer demand will drive vigorous growth of the channel
  • Brands, both large and small, increasingly shift to an online-only model
  • New trends expected in omnichannel retailing and payment methods
CHANNEL DATA
  • Table 180 E-Commerce (Goods) by Channel and Category: Value 2016-2021
  • Table 181 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021
  • Table 182 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021
  • Table 183 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021
  • Table 184 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026
  • Table 185 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
MOBILE E-COMMERCE (GOODS) IN EGYPTKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Pandemic drives surge in mobile e-commerce as smartphone penetration increases
  • Various forms of retailing switching to mobile commerce
  • International shopping applications lead the way
PROSPECTS AND OPPORTUNITIES
  • As smartphones become more prevalent mobile e-commerce will continue to expand
  • Brands anticipated to increasingly offer full services through mobile apps
  • Faster internet access and new payment methods will facilitate channel expansion
CHANNEL DATA
  • Table 186 Mobile E-Commerce (Goods): Value 2016-2021
  • Table 187 Mobile E-Commerce (Goods): % Value Growth 2016-2021
  • Table 188 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026
  • Table 189 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026
FOOD AND DRINK E-COMMERCE IN EGYPTKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Food and drink e-commerce maintains high sales consolidating share in the overall e-commerce channel
  • Talabat benefits from pandemic thanks to its convenient quick commerce model
  • Egypt's GoodsMart raises funds to grow its contactless grocery delivery platform
PROSPECTS AND OPPORTUNITIES
  • Further investments in the sector expected to occur in the coming period
  • Impressive operational growth in the food delivery platforms sector
  • Expansion of hyperlocal delivery set to generate opportunities for smaller players
CHANNEL DATA
  • Table 190 Food and Drink E-Commerce: Value 2016-2021
  • Table 191 Food and Drink E-Commerce: % Value Growth 2016-2021
  • Table 192 Food and Drink E-Commerce Forecasts: Value 2021-2026
  • Table 193 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026