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Retail in Egypt

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    Report

  • 97 Pages
  • March 2024
  • Region: Egypt
  • Euromonitor International
  • ID: 224549
Retail in Egypt witnessed numerous challenges throughout 2023 amid a tough economic situation. The ongoing devaluation of the local currency, the rate of inflation reaching new highs, the effects of the ongoing war in Ukraine, joined by the security crisis in the Red Sea towards the end of the year, and regulations restricting imports had negative effects on the industry.

The Retail in Egypt report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Retail market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

RETAIL IN EGYPT
EXECUTIVE SUMMARY
  • Retail in 2023: The big picture
  • Shift to local and regional brands amid political and economic developments
  • E-commerce continues to see development and growth
  • What next for retail?
OPERATING ENVIRONMENT
  • Informal retail
  • Opening hours for physical retail
  • Summary 1 Standard Opening Hours by Channel Type 2023
  • Seasonality
  • Holy Month of Ramadan
  • Eid al-Adha and Eid al-Fitr
  • Christmas Break
  • Back-to-school
  • Mother’s Day
  • Valentine’s Day
  • Black Friday
MARKET DATA
  • Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2018-2023
  • Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2018-2023
  • Table 3 Sales in Retail Offline by Channel: Value 2018-2023
  • Table 4 Sales in Retail Offline by Channel: % Value Growth 2018-2023
  • Table 5 Retail Offline Outlets by Channel: Units 2018-2023
  • Table 6 Retail Offline Outlets by Channel: % Unit Growth 2018-2023
  • Table 7 Sales in Retail E-Commerce by Product: Value 2018-2023
  • Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2018-2023
  • Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
  • Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 11 Sales in Grocery Retailers by Channel: Value 2018-2023
  • Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
  • Table 13 Grocery Retailers Outlets by Channel: Units 2018-2023
  • Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
  • Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
  • Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 17 Sales in Non-Grocery Retailers by Channel: Value 2018-2023
  • Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2018-2023
  • Table 19 Non-Grocery Retailers Outlets by Channel: Units 2018-2023
  • Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
  • Table 21 Retail GBO Company Shares: % Value 2019-2023
  • Table 22 Retail GBN Brand Shares: % Value 2020-2023
  • Table 23 Retail Offline GBO Company Shares: % Value 2019-2023
  • Table 24 Retail Offline GBN Brand Shares: % Value 2020-2023
  • Table 25 Retail Offline LBN Brand Shares: Outlets 2020-2023
  • Table 26 Retail E-Commerce GBO Company Shares: % Value 2019-2023
  • Table 27 Retail E-Commerce GBN Brand Shares: % Value 2020-2023
  • Table 28 Grocery Retailers GBO Company Shares: % Value 2019-2023
  • Table 29 Grocery Retailers GBN Brand Shares: % Value 2020-2023
  • Table 30 Grocery Retailers LBN Brand Shares: Outlets 2020-2023
  • Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2019-2023
  • Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2020-2023
  • Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2020-2023
  • Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2023-2028
  • Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2023-2028
  • Table 36 Forecast Sales in Retail Offline by Channel: Value 2023-2028
  • Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2023-2028
  • Table 38 Forecast Retail Offline Outlets by Channel: Units 2023-2028
  • Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2023-2028
  • Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2023-2028
  • Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2023-2028
  • Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
  • Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2023-2028
  • Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2023-2028
  • Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2023-2028
  • Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028
  • Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
  • Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2023-2028
  • Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2023-2028
  • Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2023-2028
  • Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 2 Research Sources
CONVENIENCE RETAILERS IN EGYPTKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Government efforts help to grow the category
  • Modern tobacco products generate traffic in convenience stores
  • The United Arab Emirates’ largest fuel and retail distributor inaugurates first fuel service station in Egypt
PROSPECTS AND OPPORTUNITIES
  • Innovation and technology to drive development and growth opportunities
  • Local products continue to occupy large shelf space
  • Urbanisation and infrastructure offer keys to development and growth
CHANNEL DATA
  • Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2018-2023
  • Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 56 Sales in Convenience Retailers by Channel: Value 2018-2023
  • Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2018-2023
  • Table 58 Convenience Retailers GBO Company Shares: % Value 2019-2023
  • Table 59 Convenience Retailers GBN Brand Shares: % Value 2020-2023
  • Table 60 Convenience Retailers LBN Brand Shares: Outlets 2020-2023
  • Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
  • Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2023-2028
  • Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2023-2028
DISCOUNTERS IN EGYPTKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Kazyoun sees new USD165 million investment to expand and grow in the market
  • Discounters gain popularity amidst tough economic situation
  • The rebranding of a local discounter gains attention
PROSPECTS AND OPPORTUNITIES
  • New online platform to cater directly to grocery retailers and reshape demand and supply
  • Rise in the number of new independents
  • Supeco is Egypt’s first hybrid retail concept store
CHANNEL DATA
  • Table 65 Discounters: Value Sales, Outlets and Selling Space 2018-2023
  • Table 66 Discounters: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 67 Discounters GBO Company Shares: % Value 2019-2023
  • Table 68 Discounters GBN Brand Shares: % Value 2020-2023
  • Table 69 Discounters LBN Brand Shares: Outlets 2020-2023
  • Table 70 Discounters Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 71 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
HYPERMARKETS IN EGYPTKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Monthly shops and mobile apps help to drive custom for hypermarkets
  • Strong company activity in hypermarkets in Egypt
  • Development in outlet numbers
PROSPECTS AND OPPORTUNITIES
  • Country developments to create room for further growth in hypermarkets
  • New study identifies the key players
  • Hypermarkets to shift focus towards sustainability efforts
CHANNEL DATA
  • Table 72 Hypermarkets: Value Sales, Outlets and Selling Space 2018-2023
  • Table 73 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 74 Hypermarkets GBO Company Shares: % Value 2019-2023
  • Table 75 Hypermarkets GBN Brand Shares: % Value 2020-2023
  • Table 76 Hypermarkets LBN Brand Shares: Outlets 2020-2023
  • Table 77 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 78 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
SUPERMARKETS IN EGYPTKEY DATA FINDINGS
2023 DEVELOPMENTS
  • The government’s new “We Are All One” initiative aims to boost supermarkets
  • Mini Metro introduces new “Fast to Freshness” technique in supermarkets
  • Supermarkets remain a significant presence in grocery retailing
PROSPECTS AND OPPORTUNITIES
  • Gourmet is on a journey
  • Asian supermarkets to continue to penetrate the landscape
  • Egypt’s Rabbit grocery delivery start-up stimulates new bulk business
CHANNEL DATA
  • Table 79 Supermarkets: Value Sales, Outlets and Selling Space 2018-2023
  • Table 80 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 81 Supermarkets GBO Company Shares: % Value 2019-2023
  • Table 82 Supermarkets GBN Brand Shares: % Value 2020-2023
  • Table 83 Supermarkets LBN Brand Shares: Outlets 2020-2023
  • Table 84 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 85 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
SMALL LOCAL GROCERS IN EGYPTKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Small local grocers continue to dominate the landscape and value sales
  • Grocery retail remains fragmented and underdeveloped but offers high growth potential
  • WhatsApp emerges as a key social commerce and communication tool
PROSPECTS AND OPPORTUNITIES
  • Small local grocers face increasing competition from evolving and innovative supermarkets
  • Small local grocers look to develop modern business methods
  • Research indicates that consumers still depend on local corner shops
CHANNEL DATA
  • Table 86 Small Local Grocers: Value Sales, Outlets and Selling Space 2018-2023
  • Table 87 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 88 Small Local Grocers GBO Company Shares: % Value 2019-2023
  • Table 89 Small Local Grocers GBN Brand Shares: % Value 2020-2023
  • Table 90 Small Local Grocers LBN Brand Shares: Outlets 2020-2023
  • Table 91 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 92 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
APPAREL AND FOOTWEAR SPECIALISTS IN EGYPTKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Macroeconomic and geopolitical factors affect category dynamics
  • Apparel and footwear remains a key retail category in Egypt
  • GMG announces high investment plans for Egypt
PROSPECTS AND OPPORTUNITIES
  • Local brand rides the wave of globalisation and innovation
  • Turkish companies plan to increase their weight in Egypt
  • Egyptian culture and heritage make their way into the fashion industry like never before
CHANNEL DATA
  • Table 93 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2018-2023
  • Table 94 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 95 Apparel and Footwear Specialists GBO Company Shares: % Value 2019-2023
  • Table 96 Apparel and Footwear Specialists GBN Brand Shares: % Value 2020-2023
  • Table 97 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2020-2023
  • Table 98 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 99 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
APPLIANCES AND ELECTRONICS SPECIALISTS IN EGYPTKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Influx of investments but Universal Group continues to struggle
  • Chinese giant invests in Haier Egypt hub
  • GAFI issues two new gold licenses
PROSPECTS AND OPPORTUNITIES
  • Consumers to look for deals to purchase higher-value items
  • Sustainable appliances to lead innovation
  • Electrolux divests to focus on enhancing the consumer experience
CHANNEL DATA
  • Table 100 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2018-2023
  • Table 101 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 102 Appliances and Electronics Specialists GBO Company Shares: % Value 2019-2023
  • Table 103 Appliances and Electronics Specialists GBN Brand Shares: % Value 2020-2023
  • Table 104 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2020-2023
  • Table 105 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 106 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
HEALTH AND BEAUTY SPECIALISTS IN EGYPTKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Shift to all natural beauty brands and products
  • Health and beauty specialists gain popularity through a large and growing young population
  • Fine Hygienic Holding acquires Easy Care and New Easy lines
PROSPECTS AND OPPORTUNITIES
  • Egypt showcases its regional power in pharmaceuticals
  • El Ezzaby Pharmacy gains a new investor to enhance its position
  • Local beauty and cosmetics brands to continue to shine
CHANNEL DATA
  • Table 107 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2018-2023
  • Table 108 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 109 Sales in Health and Beauty Specialists by Channel: Value 2018-2023
  • Table 110 Sales in Health and Beauty Specialists by Channel: % Value Growth 2018-2023
  • Table 111 Health and Beauty Specialists GBO Company Shares: % Value 2019-2023
  • Table 112 Health and Beauty Specialists GBN Brand Shares: % Value 2020-2023
  • Table 113 Health and Beauty Specialists LBN Brand Shares: Outlets 2020-2023
  • Table 114 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 115 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
  • Table 116 Forecast Sales in Health and Beauty Specialists by Channel: Value 2023-2028
  • Table 117 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2023-2028
HOME PRODUCTS SPECIALISTS IN EGYPTKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Nordica brings Scandinavian designs to Egyptian homes
  • Ancient Egyptian designs trend in furniture
  • Home décor gains popularity in retail amid urbanisation and modernisation trends
PROSPECTS AND OPPORTUNITIES
  • Jeffan International’s partnership with HGTV’s Egypt Sherrod produces a new collection
  • The state attempts to promote Egyptian furniture making
  • GAFI announces new contracts to promote home products innovation
CHANNEL DATA
  • Table 118 Home Products Specialists: Value Sales, Outlets and Selling Space 2018-2023
  • Table 119 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 120 Sales in Home Products Specialists by Channel: Value 2018-2023
  • Table 121 Sales in Home Products Specialists by Channel: % Value Growth 2018-2023
  • Table 122 Home Products Specialists GBO Company Shares: % Value 2019-2023
  • Table 123 Home Products Specialists GBN Brand Shares: % Value 2020-2023
  • Table 124 Home Products Specialists LBN Brand Shares: Outlets 2020-2023
  • Table 125 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 126 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
  • Table 127 Forecast Sales in Home Products Specialists by Channel: Value 2023-2028
  • Table 128 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2023-2028
GENERAL MERCHANDISE STORES IN EGYPTKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Stagnation in the presence of department stores
  • More brands enter the fray in variety stores
  • A new Korean lifestyle brand adds dynamism to variety stores
PROSPECTS AND OPPORTUNITIES
  • Beymen’s new partnership aims to revive luxury purchases
  • Le Collezioni aims to win over consumers with a luxury shopping experience
  • Variety stores shifts towards smaller stores
CHANNEL DATA
  • Table 129 General Merchandise Stores: Value Sales, Outlets and Selling Space 2018-2023
  • Table 130 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 131 Sales in General Merchandise Stores by Channel: Value 2018-2023
  • Table 132 Sales in General Merchandise Stores by Channel: % Value Growth 2018-2023
  • Table 133 General Merchandise Stores GBO Company Shares: % Value 2019-2023
  • Table 134 General Merchandise Stores GBN Brand Shares: % Value 2020-2023
  • Table 135 General Merchandise Stores LBN Brand Shares: Outlets 2020-2023
  • Table 136 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 137 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
  • Table 138 Forecast Sales in General Merchandise Stores by Channel: Value 2023-2028
  • Table 139 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2023-2028
DIRECT SELLING IN EGYPTKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Social commerce sales continue to transform direct selling in Egypt
  • Avon overtakes Oriflame to lead direct selling in 2023
  • New brands make their way into direct selling
PROSPECTS AND OPPORTUNITIES
  • Female engagement to stimulate direct selling in Egypt
  • Local brands make their way through an omnichannel approach
  • Players to look for space in less developed areas of direct selling
CHANNEL DATA
  • Table 140 Direct Selling by Product: Value 2018-2023
  • Table 141 Direct Selling by Product: % Value Growth 2018-2023
  • Table 142 Direct Selling GBO Company Shares: % Value 2019-2023
  • Table 143 Direct Selling GBN Brand Shares: % Value 2020-2023
  • Table 144 Direct Selling Forecasts by Product: Value 2023-2028
  • Table 145 Direct Selling Forecasts by Product: % Value Growth 2023-2028
RETAIL E-COMMERCE IN EGYPTKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Retail e-commerce continues to flourish in Egypt
  • E-payments and modern banking methods help to develop and grow the channel
  • Investment in logistics supports the development of retail e-commerce in Egypt
PROSPECTS AND OPPORTUNITIES
  • Retail e-commerce is set to continue to face macroeconomic challenges
  • Legislation is being formulated to better regulate retail e-commerce
  • New partnership between Amazon and PDC is set to push the development of e-commerce in Egypt
CHANNEL DATA
  • Table 146 Retail E-Commerce by Channel: Value 2017-2022
  • Table 147 Retail E-Commerce by Channel: % Value Growth 2017-2022
  • Table 148 Retail E-Commerce by Product: Value 2017-2022
  • Table 149 Retail E-Commerce by Product: % Value Growth 2017-2022
  • Table 150 Retail E-Commerce GBO Company Shares: % Value 2018-2022
  • Table 151 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
  • Table 152 Forecast Retail E-Commerce by Channel: Value 2022-2027
  • Table 153 Forecast Retail E-Commerce by Channel: % Value Growth 2022-2027
  • Table 154 Forecast Retail E-Commerce by Product: Value 2022-2027
  • Table 155 Forecast Retail E-Commerce by Product: % Value Growth 2022-2027