Following the easing of various national COVID-19 related measures, retail in Indonesia saw healthy growth for the second consecutive year in current value terms in 2022. The return of consumers to their physical offices, combined with the reopening of shopping centres, provided a boost to the country’s economy.
The analyst's Retail in Indonesia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
The analyst's Retail in Indonesia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage:
Retail E-Commerce, Retail Offline.Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?
- Get a detailed picture of the Retail market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
RETAIL IN INDONESIADISCLAIMERCONVENIENCE RETAILERS IN INDONESIAKEY DATA FINDINGSHYPERMARKETS IN INDONESIAKEY DATA FINDINGSSUPERMARKETS IN INDONESIAKEY DATA FINDINGSSMALL LOCAL GROCERS IN INDONESIAKEY DATA FINDINGSAPPAREL AND FOOTWEAR SPECIALISTS IN INDONESIAKEY DATA FINDINGSAPPLIANCES AND ELECTRONICS SPECIALISTS IN INDONESIAKEY DATA FINDINGSHEALTH AND BEAUTY SPECIALISTS IN INDONESIAKEY DATA FINDINGSHOME PRODUCTS SPECIALISTS IN INDONESIAKEY DATA FINDINGSGENERAL MERCHANDISE STORES IN INDONESIAKEY DATA FINDINGSDIRECT SELLING IN INDONESIAKEY DATA FINDINGSRETAIL E-COMMERCE IN INDONESIAKEY DATA FINDINGS
EXECUTIVE SUMMARY
- Retail in 2022: The big picture
- 2022 key trends: number of retail outlets slows in 2022
- Price promotions serve to boost store traffic
- Continued shift to online platforms
- Fintech accelerates financial inclusion
- What next for retail?
OPERATING ENVIRONMENT
- Informal retailing
- Opening hours for physical retailers
- Summary 1 Standard Opening Hours by Channel Type 2022
- Seasonality
- Eid al-Fitr/Lebaran
- School holidays
- Harbolnas (national online shopping day)
- Christmas
MARKET DATA
- Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2017-2022
- Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2017-2022
- Table 3 Sales in Retail Offline by Channel: Value 2017-2022
- Table 4 Sales in Retail Offline by Channel: % Value Growth 2017-2022
- Table 5 Retail Offline Outlets by Channel: Units 2017-2022
- Table 6 Retail Offline Outlets by Channel: % Unit Growth 2017-2022
- Table 7 Sales in Retail E-Commerce by Product: Value 2017-2022
- Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2017-2022
- Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
- Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
- Table 11 Sales in Grocery Retailers by Channel: Value 2017-2022
- Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
- Table 13 Grocery Retailers Outlets by Channel: Units 2017-2022
- Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
- Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
- Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
- Table 17 Sales in Non-Grocery Retailers by Channel: Value 2017-2022
- Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2017-2022
- Table 19 Non-Grocery Retailers Outlets by Channel: Units 2017-2022
- Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
- Table 21 Retail GBO Company Shares: % Value 2018-2022
- Table 22 Retail GBN Brand Shares: % Value 2019-2022
- Table 23 Retail Offline GBO Company Shares: % Value 2018-2022
- Table 24 Retail Offline GBN Brand Shares: % Value 2019-2022
- Table 25 Retail Offline LBN Brand Shares: Outlets 2019-2022
- Table 26 Retail E-Commerce GBO Company Shares: % Value 2018-2022
- Table 27 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
- Table 28 Grocery Retailers GBO Company Shares: % Value 2018-2022
- Table 29 Grocery Retailers GBN Brand Shares: % Value 2019-2022
- Table 30 Grocery Retailers LBN Brand Shares: Outlets 2019-2022
- Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2018-2022
- Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2019-2022
- Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2019-2022
- Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2022-2027
- Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2022-2027
- Table 36 Forecast Sales in Retail Offline by Channel: Value 2022-2027
- Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2022-2027
- Table 38 Forecast Retail Offline Outlets by Channel: Units 2022-2027
- Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2022-2027
- Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2022-2027
- Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2022-2027
- Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
- Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
- Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2022-2027
- Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2022-2027
- Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2022-2027
- Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
- Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
- Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
- Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2022-2027
- Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2022-2027
- Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2022-2027
- Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
SOURCES
- Summary 2 Research Sources
2022 DEVELOPMENTS
- Continued growth, but outlet expansion rate begins to decline
- Alfamart usurps Indomaret to become leading player
- Increased focus on digital payments
PROSPECTS AND OPPORTUNITIES
- Further growth expected, as leading players exploit untapped cities
- Price discounts and digital financial solutions will ensure customer loyalty
- Focus on younger consumers
CHANNEL DATA
- Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2017-2022
- Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
- Table 56 Sales in Convenience Retailers by Channel: Value 2017-2022
- Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2017-2022
- Table 58 Convenience Retailers GBO Company Shares: % Value 2018-2022
- Table 59 Convenience Retailers GBN Brand Shares: % Value 2019-2022
- Table 60 Convenience Retailers LBN Brand Shares: Outlets 2019-2022
- Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
- Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
- Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2022-2027
- Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2022-2027
2022 DEVELOPMENTS
- Positive growth in 2022, following end of pandemic-related restrictions
- Number of outlets increases, thanks to expansion plans of existing and new players
- Growing focus on omnichannel strategies
PROSPECTS AND OPPORTUNITIES
- Continued competition from smaller format retail outlets, as well as e-commerce
- Hypermarkets to scale back their selling space and review their product portfolios in a bid to increase profitability
- Focus on high turnover products
CHANNEL DATA
- Table 65 Hypermarkets: Value Sales, Outlets and Selling Space 2017-2022
- Table 66 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2017-2022
- Table 67 Hypermarkets GBO Company Shares: % Value 2018-2022
- Table 68 Hypermarkets GBN Brand Shares: % Value 2019-2022
- Table 69 Hypermarkets LBN Brand Shares: Outlets 2019-2022
- Table 70 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2022-2027
- Table 71 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
2022 DEVELOPMENTS
- Sales see an upturn in 2022, with standalone outlets leading the way
- Competition from convenience stores and e-commerce
- Price promotions remain a key feature
PROSPECTS AND OPPORTUNITIES
- Wider variety of fresh produce will give supermarkets competitive advantage over convenience stores
- Focus on smaller formats in residential locations
- Promotions will continue to draw in customers
CHANNEL DATA
- Table 72 Supermarkets: Value Sales, Outlets and Selling Space 2017-2022
- Table 73 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2017-2022
- Table 74 Supermarkets GBO Company Shares: % Value 2018-2022
- Table 75 Supermarkets GBN Brand Shares: % Value 2019-2022
- Table 76 Supermarkets LBN Brand Shares: Outlets 2019-2022
- Table 77 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2022-2027
- Table 78 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
2022 DEVELOPMENTS
- Improved performance in 2022, but sales remain below pre-COVID-19 levels
- Continued decline in number of outlets, with small pack sizes growing in importance
- Small local grocers go digital
PROSPECTS AND OPPORTUNITIES
- Full recovery remains some years away, thanks to enduring impact of COVID-19 on lower-income segment
- Number of outlets will not recover to pre-pandemic levels
- Government support for small grocery outlets is expected to ensure their long-term survival
CHANNEL DATA
- Table 79 Small Local Grocers: Value Sales, Outlets and Selling Space 2017-2022
- Table 80 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
- Table 81 Small Local Grocers GBO Company Shares: % Value 2018-2022
- Table 82 Small Local Grocers GBN Brand Shares: % Value 2019-2022
- Table 83 Small Local Grocers LBN Brand Shares: Outlets 2019-2022
- Table 84 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
- Table 85 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
2022 DEVELOPMENTS
- Buoyant sales in 2022, following return to pre-pandemic lifestyles
- Stagnant outlet growth in 2022
- Mitra Adi Perkasa retains its leading position
PROSPECTS AND OPPORTUNITIES
- Strong recovery expected
- Shift away from formalwear towards more casual clothing
- Players will continue to pursue omnichannel strategies, in the face of outlet stagnation
CHANNEL DATA
- Table 86 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2017-2022
- Table 87 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
- Table 88 Apparel and Footwear Specialists GBO Company Shares: % Value 2018-2022
- Table 89 Apparel and Footwear Specialists GBN Brand Shares: % Value 2019-2022
- Table 90 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2019-2022
- Table 91 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
- Table 92 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
2022 DEVELOPMENTS
- Mobile phone promotions and trends towards remote working boost sales in 2022
- Number of outlets continues to decline
- Erajaya Swasembada Tbk PT retains its leading position
PROSPECTS AND OPPORTUNITIES
- Slow recovery for large, expensive appliances
- Mobile phones will lead growth
- Enhanced in-store experience will help to encourage footfall
CHANNEL DATA
- Table 93 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2017-2022
- Table 94 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
- Table 95 Appliances and Electronics Specialists GBO Company Shares: % Value 2018-2022
- Table 96 Appliances and Electronics Specialists GBN Brand Shares: % Value 2019-2022
- Table 97 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2019-2022
- Table 98 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
- Table 99 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
2022 DEVELOPMENTS
- Improved performance in 2022, thanks to return to pre-pandemic lifestyles
- Leader Kimia Farma Apotek loses share, in face of competitor expansion
- Local and halal products gain prominence
PROSPECTS AND OPPORTUNITIES
- Pharmacies to lead value growth, thanks to health and wellness focus
- Expansion in terms of number of outlets and selling space as players pursue O+O strategies
- Younger consumers to play key role in driving growth
CHANNEL DATA
- Table 100 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2017-2022
- Table 101 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
- Table 102 Sales in Health and Beauty Specialists by Channel: Value 2017-2022
- Table 103 Sales in Health and Beauty Specialists by Channel: % Value Growth 2017-2022
- Table 104 Health and Beauty Specialists GBO Company Shares: % Value 2018-2022
- Table 105 Health and Beauty Specialists GBN Brand Shares: % Value 2019-2022
- Table 106 Health and Beauty Specialists LBN Brand Shares: Outlets 2019-2022
- Table 107 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
- Table 108 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
- Table 109 Forecast Sales in Health and Beauty Specialists by Channel: Value 2022-2027
- Table 110 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2022-2027
2022 DEVELOPMENTS
- Positive growth in 2022, thanks to economic resilience of middle to high income segment
- Positive outlet growth in 2022, led by pet shops and superstores
- Ace Hardware Indonesia retains its lead amid intense competition from Catur Mitra Sejati Sentosa
PROSPECTS AND OPPORTUNITIES
- Healthy growth expected, although price sensitivity within the middle to lower income segments will continue to impact the category
- Slowdown in outlet expansion, as IKEA brings its products closer to consumers
- Intensified challenges coming from e-commerce
CHANNEL DATA
- Table 111 Home Products Specialists: Value Sales, Outlets and Selling Space 2017-2022
- Table 112 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
- Table 113 Sales in Home Products Specialists by Channel: Value 2017-2022
- Table 114 Sales in Home Products Specialists by Channel: % Value Growth 2017-2022
- Table 115 Home Products Specialists GBO Company Shares: % Value 2018-2022
- Table 116 Home Products Specialists GBN Brand Shares: % Value 2019-2022
- Table 117 Home Products Specialists LBN Brand Shares: Outlets 2019-2022
- Table 118 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
- Table 119 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
- Table 120 Forecast Sales in Home Products Specialists by Channel: Value 2022-2027
- Table 121 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2022-2027
2022 DEVELOPMENTS
- Sales remain well below pre-pandemic levels in 2022, as department stores continue to suffer from challenging trading conditions
- Matahari Department Store retains its leadership amid rapid growth of Sogo chain
- Matahari Department Store retains its leadership in 2022 amid the rapid growth of Sogo chain
PROSPECTS AND OPPORTUNITIES
- Value sales will not recover during forecast period, due to sluggish performance of department stores channel
- Variety stores will continue to find favour with consumers, due to their ability to offer unique products at attractive prices
- Increased collaboration expected with third party e-commerce players
CHANNEL DATA
- Table 122 General Merchandise Stores: Value Sales, Outlets and Selling Space 2017-2022
- Table 123 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2017-2022
- Table 124 Sales in General Merchandise Stores by Channel: Value 2017-2022
- Table 125 Sales in General Merchandise Stores by Channel: % Value Growth 2017-2022
- Table 126 General Merchandise Stores GBO Company Shares: % Value 2018-2022
- Table 127 General Merchandise Stores GBN Brand Shares: % Value 2019-2022
- Table 128 General Merchandise Stores LBN Brand Shares: Outlets 2019-2022
- Table 129 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2022-2027
- Table 130 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
- Table 131 Forecast Sales in General Merchandise Stores by Channel: Value 2022-2027
- Table 132 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2022-2027
2022 DEVELOPMENTS
- Improved performance in 2022
- Channel is compatible with lifestyle patterns
- Herbalife Indonesia PT retains its leading position, as some players switch to e-commerce
PROSPECTS AND OPPORTUNITIES
- Flexibility and freedom of direct selling model will attract Millennials
- Challenge from e-commerce will prompt changes in selling patterns
- Beauty and personal care and consumer health will remain biggest contributors to sales, but food will show most dynamic performance
CHANNEL DATA
- Table 133 Direct Selling by Product: Value 2017-2022
- Table 134 Direct Selling by Product: % Value Growth 2017-2022
- Table 135 Direct Selling GBO Company Shares: % Value 2018-2022
- Table 136 Direct Selling GBN Brand Shares: % Value 2019-2022
- Table 137 Direct Selling Forecasts by Product: Value 2022-2027
- Table 138 Direct Selling Forecasts by Product: % Value Growth 2022-2027
2022 DEVELOPMENTS
- Continued strong value growth in 2022
- Appliances and electronics remain biggest contributor to the category
- Sea Ltd and GoTo Gojek Tokopedia Tbk PT maintain their leading positions
PROSPECTS AND OPPORTUNITIES
- Positive growth predicted, but at a slower rate than during the review period
- E-commerce players will need to focus on improving shipping to rural areas, as well as upgrading the entire customer experience
- Government initiatives, combined with foreign investment, will have a positive impact on the category
CHANNEL DATA
- Table 139 Retail E-Commerce by Channel: Value 2017-2022
- Table 140 Retail E-Commerce by Channel: % Value Growth 2017-2022
- Table 141 Retail E-Commerce by Product: Value 2017-2022
- Table 142 Retail E-Commerce by Product: % Value Growth 2017-2022
- Table 143 Retail E-Commerce GBO Company Shares: % Value 2018-2022
- Table 144 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
- Table 145 Forecast Retail E-Commerce by Channel: Value 2022-2027
- Table 146 Forecast Retail E-Commerce by Channel: % Value Growth 2022-2027
- Table 147 Forecast Retail E-Commerce by Product: Value 2022-2027
- Table 148 Forecast Retail E-Commerce by Product: % Value Growth 2022-2027
Related Topics
Related Reports

2022 Asia/Pacific Retail POS Terminal Market Study
- Report
- June 2022
- Asia Pacific
€4771EUR$4,995USD£4,195GBP

Competitor Strategies in Retailing
- Report
- 32 Pages
- June 2022
- Global
From
€1100EUR$1,234USD£1,001GBP

Retailing in Taiwan
- Report
- 142 Pages
- March 2022
- Taiwan
From
€1750EUR$1,963USD£1,593GBP

eCommerce and Other Non-Store Retailers: Global Strategic Business Report
- Report
- 478 Pages
- January 2023
- Global
From
€4728EUR$4,950USD£4,157GBP

Retail Digital Signage Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
- Report
- 110 Pages
- August 2022
- Global
From
€4537EUR$4,750USD£3,989GBP
This product is a market research report. Each license type allows a set number of users to access the report. Please select an option from the list below. This product is a market research report. This is a single user license, allowing one user access to the product. The product is a PDF. This product is a market research report. This is a site license, allowing all users within a given geographical location of your organization access to the product. The product is a PDF. This product is a market research report. This is an enterprise license, allowing all employees within your organization access to the product. The product is a PDF.
Google Reviews
4.8
317 reviews
close
Retail in Indonesia
Copyright © 2002-2023 Research and Markets. All Rights Reserved.
This website uses cookies to ensure you get the best experience. Learn more