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Retailing in Ukraine

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    Report

  • 127 Pages
  • March 2021
  • Region: Ukraine
  • Euromonitor International
  • ID: 224556
Prior to the outbreak of COVID-19, the Ukrainian economy had been expanding at a steady pace, and the outlook was reasonable positive. The disruption caused by the pandemic resulted in a sharp economic contraction for 2020 as a whole.

The Retailing in Ukraine report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also an analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Retailing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • COVID-19 impact on retailing
  • COVID-19 country impact
  • Increased level of service across retailers
  • Shop-in-shop format increasingly popular
  • What next for retailing?

OPERATING ENVIRONMENT
  • Informal retailing
  • Opening hours
  • Summary 1 Standard Opening Hours by Channel Type 2018
  • Physical retail landscape
  • Cash and carry
  • Table 1 Cash and Carry Sales: Value 2015-2020
  • Seasonality
  • International Women’s Day
  • New Year
  • Payments and delivery
  • Emerging business models

MARKET DATA
  • Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
  • Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
  • Table 4 Sales in Store-based Retailing by Channel: Value 2015-2020
  • Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
  • Table 6 Store-based Retailing Outlets by Channel: Units 2015-2020
  • Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020
  • Table 8 Sales in Non-Store Retailing by Channel: Value 2015-2020
  • Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
  • Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
  • Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 12 Sales in Grocery Retailers by Channel: Value 2015-2020
  • Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020
  • Table 14 Grocery Retailers Outlets by Channel: Units 2015-2020
  • Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
  • Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
  • Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 18 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
  • Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
  • Table 20 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
  • Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
  • Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020
  • Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 24 Sales in Mixed Retailers by Channel: Value 2015-2020
  • Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020
  • Table 26 Mixed Retailers Outlets by Channel: Units 2015-2020
  • Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020
  • Table 28 Retailing GBO Company Shares: % Value 2016-2020
  • Table 29 Retailing GBN Brand Shares: % Value 2017-2020
  • Table 30 Store-based Retailing GBO Company Shares: % Value 2016-2020
  • Table 31 Store-based Retailing GBN Brand Shares: % Value 2017-2020
  • Table 32 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
  • Table 33 Non-Store Retailing GBO Company Shares: % Value 2016-2020
  • Table 34 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
  • Table 35 Grocery Retailers GBO Company Shares: % Value 2016-2020
  • Table 36 Grocery Retailers GBN Brand Shares: % Value 2017-2020
  • Table 37 Grocery Retailers LBN Brand Shares: Outlets 2017-2020
  • Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
  • Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
  • Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
  • Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
  • Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
  • Table 43 Mixed Retailers GBO Company Shares: % Value 2016-2020
  • Table 44 Mixed Retailers GBN Brand Shares: % Value 2017-2020
  • Table 45 Mixed Retailers LBN Brand Shares: Outlets 2017-2020
  • Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020
  • Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
  • Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
  • Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025
  • Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025
  • Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025
  • Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
  • Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
  • Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
  • Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
  • Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025
  • Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025
  • Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025
  • Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025
  • Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
  • Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
  • Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
  • Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
  • Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025
  • Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
  • Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025
  • Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025
  • Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025
  • Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025

DISCLAIMERGLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENT
SOURCES
  • Summary 2 Research Sources

KEY DATA FINDINGS
2020 IMPACT
  • Convenience stores prove to be innovative in light of COVID-19 and record high value growth
  • Fora remains in the lead
  • Other players enter convenience channel

RECOVERY AND OPPORTUNITIES
  • Lower value growth than over review period
  • Convenience stores focus on customer experience
  • Larger grocery players invest in convenience store channel

CHANNEL DATA
  • Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2015-2020
  • Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 75 Convenience Stores GBO Company Shares: % Value 2016-2020
  • Table 76 Convenience Stores GBN Brand Shares: % Value 2017-2020
  • Table 77 Convenience Stores LBN Brand Shares: Outlets 2017-2020
  • Table 78 Convenience Stores LBN Brand Shares: Selling Space 2017-2020
  • Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Huge surge in e-commerce
  • Auchan continues to lead and gained value share in 2020
  • The Velmart brand maintains its third place

RECOVERY AND OPPORTUNITIES
  • Lower value growth than other modern grocery retailers
  • Focus on consumer experience over forecast period
  • Environmental awareness is increasingly a theme for hypermarkets

CHANNEL DATA
  • Table 81 Hypermarkets: Value Sales, Outlets and Selling Space 2015-2020
  • Table 82 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 83 Hypermarkets GBO Company Shares: % Value 2016-2020
  • Table 84 Hypermarkets GBN Brand Shares: % Value 2017-2020
  • Table 85 Hypermarkets LBN Brand Shares: Outlets 2017-2020
  • Table 86 Hypermarkets LBN Brand Shares: Selling Space 2017-2020
  • Table 87 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 88 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Supermarkets respond to consumers changing needs in light of COVID-19
  • ATB-Market extends its lead and continues to expand
  • Brusnichka closes outlets

RECOVERY AND OPPORTUNITIES
  • Lower value growth over forecast period as retailer matures somewhat
  • Digital payments gain value share over forecast period
  • Supermarkets extend their ranges of fresh fruit and vegetables

CHANNEL DATA
  • Table 89 Supermarkets: Value Sales, Outlets and Selling Space 2015-2020
  • Table 90 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 91 Supermarkets GBO Company Shares: % Value 2016-2020
  • Table 92 Supermarkets GBN Brand Shares: % Value 2017-2020
  • Table 93 Supermarkets LBN Brand Shares: Outlets 2017-2020
  • Table 94 Supermarkets LBN Brand Shares: Selling Space 2017-2020
  • Table 95 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 96 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Traditional grocery loses out even more to modern grocery, due to COVID-19
  • Major fragmentation in traditional grocery retailers
  • Traditional grocery thrives in poorer, more rural parts of the country

RECOVERY AND OPPORTUNITIES
  • Specialised operators see value growth over forecast period
  • Increasing competition from supermarkets for fresh foods
  • The authorities close many small shops and kiosks

CHANNEL DATA
  • Table 97 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
  • Table 98 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 99 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020
  • Table 100 Traditional Grocery Retailers GBN Brand Shares: % Value 2017-2020
  • Table 101 Traditional Grocery Retailers LBN Brand Shares: Outlets 2017-2020
  • Table 102 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
  • Table 103 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 104 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Reduced demand as people spend large amounts of time at home
  • A highly fragmented channel
  • Shoppers continue to move from open markets to apparel and footwear specialist retailers

RECOVERY AND OPPORTUNITIES
  • Local brands benefit, as consumers more price sensitive
  • Apparel and footwear e-commerce to take increasing share
  • Shoppers increasingly seek convenience

CHANNEL DATA
  • Table 105 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
  • Table 106 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 107 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020
  • Table 108 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020
  • Table 109 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020
  • Table 110 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
  • Table 111 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 112 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Certain products sell well due to COVID-19
  • Retailers expand core offerings
  • Players increasingly implement omnichannel sales strategies

RECOVERY AND OPPORTUNITIES
  • Thriftier purchase choices over the forecast period
  • Counterfeiting remains a threat
  • Physical stores strive to improve the customer experience in order to compete with e-commerce

CHANNEL DATA
  • Table 113 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
  • Table 114 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 115 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2016-2020
  • Table 116 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2017-2020
  • Table 117 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2017-2020
  • Table 118 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
  • Table 119 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 120 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Beauty and optical goods stores suffer value decline
  • Shake-up in competitive landscape
  • Chemists/pharmacies is characterised by fierce competition

RECOVERY AND OPPORTUNITIES
  • Beauty and optical goods stores return to value growth
  • Beauty specialist retailers benefit from the expansion of shopping centres
  • Structural changes evident in pharmacies

CHANNEL DATA
  • Table 121 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
  • Table 122 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 123 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020
  • Table 124 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020
  • Table 125 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020
  • Table 126 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020
  • Table 127 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020
  • Table 128 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
  • Table 129 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 130 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
  • Table 131 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025
  • Table 132 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Value sales decline as stores closed for several weeks
  • Epicentr K extends its lead
  • Retailers need to respond to price sensitivity among consumers

RECOVERY AND OPPORTUNITIES
  • Healthy value growth over forecast period
  • Strong growth for e-commerce
  • DIY remains popular

CHANNEL DATA
  • Table 133 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
  • Table 134 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 135 Sales in Home and Garden Specialist Retailers by Channel: Value 2015-2020
  • Table 136 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2015-2020
  • Table 137 Home and Garden Specialist Retailers GBO Company Shares: % Value 2016-2020
  • Table 138 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2017-2020
  • Table 139 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2017-2020
  • Table 140 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
  • Table 141 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 142 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
  • Table 143 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2020-2025
  • Table 144 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Lower disposable incomes and store closure lead to significantly lower value sales
  • TsUM remains the only department store in Ukraine in 2020
  • TsUM caters to wealthier clients

RECOVERY AND OPPORTUNITIES
  • Lower value growth over forecast period
  • Strong competition from shopping centres
  • Opportunities for TsUM to develop

CHANNEL DATA
  • Table 145 Department Stores: Value Sales, Outlets and Selling Space 2017-2020
  • Table 146 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2017-2020
  • Table 147 Department Stores GBO Company Shares: % Value 2016-2020
  • Table 148 Department Stores GBN Brand Shares: % Value 2017-2020
  • Table 149 Department Stores LBN Brand Shares: Outlets 2017-2020
  • Table 150 Department Stores LBN Brand Shares: Selling Space 2017-2020
  • Table 151 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 152 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Variety retailers perform better than other non-grocery retailers, due to affordability
  • The leading variety stores are set to benefit from the improving quality of their products
  • The fixed price concept resonates strongly among Ukrainians

RECOVERY AND OPPORTUNITIES
  • Variety retailers recover once infection rates fall
  • Variety stores begin to go digital
  • Some variety stores upgrade their offerings

CHANNEL DATA
  • Table 153 Variety Stores: Value Sales, Outlets and Selling Space 2015-2020
  • Table 154 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 155 Variety Stores GBO Company Shares: % Value 2016-2020
  • Table 156 Variety Stores GBN Brand Shares: % Value 2017-2020
  • Table 157 Variety Stores LBN Brand Shares: Outlets 2017-2020
  • Table 158 Variety Stores LBN Brand Shares: Selling Space 2017-2020
  • Table 159 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 160 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Beauty and personal care biggest losers in 2020
  • Avon Cosmetics (Ukraine) retains its lead, though loses value share
  • In remote areas, direct selling companies are often the only sellers of beauty products

RECOVERY AND OPPORTUNITIES
  • Amway expected to gain value share
  • The personal nature of direct selling is a key feature to consider
  • Direct sellers adjust to the influence of the internet

CHANNEL DATA
  • Table 161 Direct Selling by Category: Value 2015-2020
  • Table 162 Direct Selling by Category: % Value Growth 2015-2020
  • Table 163 Direct Selling GBO Company Shares: % Value 2016-2020
  • Table 164 Direct Selling GBN Brand Shares: % Value 2017-2020
  • Table 165 Direct Selling Forecasts by Category: Value 2020-2025
  • Table 166 Direct Selling Forecasts by Category: % Value Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Players try to maintain volume sales by offering generous promotions
  • A lack of category overlap hampers the competition
  • International players lead in value terms

RECOVERY AND OPPORTUNITIES
  • Value decline over forecast period
  • The moves towards physical stores and e-commerce weaken homeshopping
  • Leading players implement omni-channel strategies

CHANNEL DATA
  • Table 167 Homeshopping by Category: Value 2015-2020
  • Table 168 Homeshopping by Category: % Value Growth 2015-2020
  • Table 169 Homeshopping GBO Company Shares: % Value 2016-2020
  • Table 170 Homeshopping GBN Brand Shares: % Value 2017-2020
  • Table 171 Homeshopping Forecasts by Category: Value 2020-2025
  • Table 172 Homeshopping Forecasts by Category: % Value Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • With spending large amounts of time at home, there is less demand for vending
  • Nestlé-Ukraine leads as hot drinks remain crucial
  • Companies begin to experiment with unusual products through vending

RECOVERY AND OPPORTUNITIES
  • Healthy value growth over the forecast period
  • Digitalisation a key opportunity in vending
  • Opportunities in hot drinks vending

CHANNEL DATA
  • Table 173 Vending by Category: Value 2015-2020
  • Table 174 Vending by Category: % Value Growth 2015-2020
  • Table 175 Vending GBO Company Shares: % Value 2016-2020
  • Table 176 Vending GBN Brand Shares: % Value 2017-2020
  • Table 177 Vending Forecasts by Category: Value 2020-2025
  • Table 178 Vending Forecasts by Category: % Value Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Players quick to react to surge in online demand
  • Huge increase in 3rd party merchants due to COVID-19
  • Food and drink best performer in 2020

RECOVERY AND OPPORTUNITIES
  • Continued healthy value growth over forecast period
  • Retailers continue to develop multichannel experience for consumers
  • Steps are being taken to increase the trust in online payments amongst Ukrainian shoppers

CHANNEL DATA
  • Table 179 E-Commerce by Channel and Category: Value 2015-2020
  • Table 180 E-Commerce by Channel and Category: % Value Growth 2015-2020
  • Table 181 E-Commerce GBO Company Shares: % Value 2016-2020
  • Table 182 E-Commerce GBN Brand Shares: % Value 2017-2020
  • Table 183 Forecast E-Commerce by Channel and Category: Value 2020-2025
  • Table 184 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Mobile delivery apps benefit hugely from COVID-19
  • Chinese brands are popular and growing
  • Convenience of the shopping process is a crucial factor

RECOVERY AND OPPORTUNITIES
  • Mobile apps serve as multifunctional tool
  • Generational features are worth noting
  • As more consumers turn to smartphones, retailers increasingly adopt mobile-first strategies

CHANNEL DATA
  • Table 185 Mobile E-Commerce: Value 2015-2020
  • Table 186 Mobile E-Commerce: % Value Growth 2015-2020
  • Table 187 Mobile E-Commerce Forecasts: Value 2020-2025
  • Table 188 Mobile E-Commerce Forecasts: % Value Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Delivery providers gain from online shopping
  • Zakaz.ua maintains its lead
  • Geographic coverage remains very limited

RECOVERY AND OPPORTUNITIES
  • 2020 has shown what is possible and healthy growth will continue over forecast period
  • Some delivery companies expand into food and drink
  • Grocery delivery, once a niche service, emerges as indispensable

CHANNEL DATA
  • Table 189 Food and Drink E-Commerce: Value 2015-2020
  • Table 190 Food and Drink E-Commerce: % Value Growth 2015-2020
  • Table 191 Food and Drink E-Commerce Forecasts: Value 2020-2025
  • Table 192 Food and Drink E-Commerce Forecasts: % Value Growth 2020-2025