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Sanitary Protection in Turkey

  • ID: 224580
  • Report
  • June 2020
  • Region: Turkey
  • 24 Pages
  • Euromonitor International
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Per capita consumption of sanitary protection among the female population aged 12-54-years-old stagnated in 2019, as a consequence of a sharp decline in purchasing power for consumers in Turkey. This stemmed from depreciation of the Turkish lira and high inflation, with the strong current value growth seen in 2019 driven by high inflation and also above-inflation price increases.

The Sanitary Protection in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Retail Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Sanitary Protection market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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List of Contents and Tables

Headlines

Pre-COVID-19 Performance
  • Per capita consumption stagnates in 2019 due to diminishing purchasing power
  • Shift to slim/thin/ultra-thin towels with wings continues in 2019 despite high price competition and strong price-sensitivity
  • Procter & Gamble under growing pressure from private label and economy brands in 2019
2020 and Beyond
  • COVID-19 impact
  • Affected products within sanitary protection
  • Recovery and opportunities
Category Data
Table 1 Retail Sales of Sanitary Protection by Category: Value 2014-2019
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2014-2019
Table 3 Retail Sales of Tampons by Application Format: % Value 2014-2019
Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2015-2019
Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2016-2019
Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2019-2024
Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2019-2024

Executive Summary:
  • COVID-19 impact on tissue and hygiene
  • COVID-19 country impact
  • Currency depreciation and economic uncertainty hit sales in 2019
  • Discounters’ private label ranges and economy brands attract price-sensitive consumers via low prices in 2019
  • Further economic uncertainty likely due to impact of COVID-19 in forecast period
Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

Market Indicators
Table 8 Birth Rates 2014-2019
Table 9 Infant Population 2014-2019
Table 10 Female Population by Age 2014-2019
Table 11 Total Population by Age 2014-2019
Table 12 Households 2014-2019
Table 13 Forecast Infant Population 2019-2024
Table 14 Forecast Female Population by Age 2019-2024
Table 15 Forecast Total Population by Age 2019-2024
Table 16 Forecast Households 2019-2024

Market Data
Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Global Macroeconomic Environment

Global Industry Environment

Disclaimer

Sources
Summary 1 Research Sources
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