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Sanitary Protection in Turkey

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    Report

  • 21 Pages
  • March 2023
  • Region: Turkey
  • Euromonitor International
  • ID: 224580
In 2022, sanitary protection saw retail volume sales decline following a sharp increase in average unit prices, making these products substantially less affordable for many females. Inflation soared whilst the devaluation of the Turkish Lira raised the cost of imported raw materials and goods raising overall supply chain costs. Despite the VAT reduction from 18% to 8% on all tissue and hygiene products in April 2022, unit prices continued to rise swiftly from May 2022 onwards.

The analyst's Sanitary Protection in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:

Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage:

Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sanitary Protection market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SANITARY PROTECTION IN TURKEYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Sanitary protection volume sales decline amid spike in retail prices
  • Private label continues to gain prominence
  • Natural products in demand from health-conscious females
PROSPECTS AND OPPORTUNITIES
  • Sanitary protection faces healthy growth
  • Menstrual alternatives unlikely to have major impact on sanitary protection
  • Competition among local and international players to intensify
CATEGORY DATA
  • Table 1 Retail Sales of Sanitary Protection by Category: Value 2017-2022
  • Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
  • Table 3 Retail Sales of Tampons by Application Format: % Value 2017-2022
  • Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
  • Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
  • Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
  • Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
TISSUE AND HYGIENE IN TURKEY
EXECUTIVE SUMMARY
  • Tissue and hygiene in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 8 Birth Rates 2017-2022
  • Table 9 Infant Population 2017-2022
  • Table 10 Female Population by Age 2017-2022
  • Table 11 Total Population by Age 2017-2022
  • Table 12 Households 2017-2022
  • Table 13 Forecast Infant Population 2022-2027
  • Table 14 Forecast Female Population by Age 2022-2027
  • Table 15 Forecast Total Population by Age 2022-2027
  • Table 16 Forecast Households 2022-2027
MARKET DATA
  • Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
  • Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
  • Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
  • Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
  • Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
  • Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
  • Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
  • Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
  • Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources