+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Skin Care in Vietnam

  • ID: 224589
  • Report
  • May 2021
  • Region: Vietnam
  • Euromonitor International
Whilst the Vietnamese economy is faring the impacts of COVID-19 well, there has still been a reduction in consumer spending on non-essential and premium products across many categories. According to the General Office of Vietnam, in September 2020, there were 31.8 million people in the country, aged 15 and over, who were negatively affected by the event of COVID-19. This includes those who had lost their jobs, had to take time off work, reduce their working hours and, thus, reduce their incomes.

The Skin Care in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Body Care, Facial Care, Hand Care, Skin Care Sets/Kits.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Skin Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown

KEY DATA FINDINGS
2020 IMPACT
  • Skin care sees overall declines due to lower consumer spending on non-essential and premium products
  • Digital marketing, e-commerce and dynamic promotions prove essential for skin care sales
  • Shiseido maintains top place, with internationals firmly in pole positions

RECOVERY AND OPPORTUNITIES
  • Bounceback expected in line with economic recovery and higher personal care standards
  • Investment in e-commerce and digital marketing set to continue over forecast period
  • Anti-agers set to grow strongly due to aging population in the country

CATEGORY DATA
  • Table 1 Sales of Skin Care by Category: Value 2015-2020
  • Table 2 Sales of Skin Care by Category: % Value Growth 2015-2020
  • Table 3 NBO Company Shares of Skin Care: % Value 2016-2020
  • Table 4 LBN Brand Shares of Skin Care: % Value 2017-2020
  • Table 5 LBN Brand Shares of Basic Moisturisers: % Value 2017-2020
  • Table 6 LBN Brand Shares of Anti-agers: % Value 2017-2020
  • Table 7 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2017-2020
  • Table 8 LBN Brand Shares of General Purpose Body Care: % Value 2017-2020
  • Table 9 LBN Brand Shares of Premium Skin Care: % Value 2017-2020
  • Table 10 Forecast Sales of Skin Care by Category: Value 2020-2025
  • Table 11 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025

EXECUTIVE SUMMARY
  • COVID-19 impact on beauty and personal care
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for beauty and personal care?
  • CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
  • CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA
  • Table 12 Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
  • Table 17 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
  • Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENTDISCLAIMER
SOURCES
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown