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Skin Care in Vietnam

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    Report

  • 30 Pages
  • May 2025
  • Region: Vietnam
  • Euromonitor International
  • ID: 224589
Sales of skin care saw strong growth in current value terms in 2024, despite consumers simplifying their routines by opting for multifunctional products. Consumers have become more knowledgeable about proper skin care routines, especially the cleansing process, often adopting double to triple cleansing methods. This trend has driven strong growth in facial cleansers, with an increasing number of brands entering the market.

The Skin Care in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Body Care, Facial Care, Hand Care, Skin Care Sets/Kits.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Skin Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Sales thriving as consumers pay more attention to their skin care routines
  • L'Oréal the big winner in 2024 extending its lead at the top
  • Beauty specialists lead distribution but e-commerce making big strides
PROSPECTS AND OPPORTUNITIES
  • Ageing population should trigger strong growth in skin care
  • Local players focus on product quality and innovation to build consumer trust
  • Efficiency and effectiveness likely to be the focus of innovation
CATEGORY DATA
  • Table 1 Sales of Skin Care by Category: Value 2019-2024
  • Table 2 Sales of Skin Care by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Skin Care: % Value 2020-2024
  • Table 4 LBN Brand Shares of Skin Care: % Value 2021-2024
  • Table 5 LBN Brand Shares of Basic Moisturisers: % Value 2021-2024
  • Table 6 LBN Brand Shares of Anti-agers: % Value 2021-2024
  • Table 7 LBN Brand Shares of Firming Body Care: % Value 2021-2024
  • Table 8 LBN Brand Shares of General Purpose Body Care: % Value 2021-2024
  • Table 9 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
  • Table 10 Forecast Sales of Skin Care by Category: Value 2024-2029
  • Table 11 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN VIETNAM
EXECUTIVE SUMMARY
  • Beauty and personal care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for beauty and personal care ?
MARKET DATA
  • Table 12 Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
  • Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
  • Table 18 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
  • Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
  • Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources