Sun Care in Vietnam - Research and Markets

The Coronavirus (COVID-19) pandemic had a strong negative impact on the performance of sun care in Vietnam in 2020 and 2021. Government measures to stem the spread of the virus, including lockdowns and social distancing rules, saw people work, study and socialise with family at home and generally spend much less time outdoors. As a result, there were fewer occasions for wearing sun care products and sales fell accordingly.

This Sun Care in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Adult Sun Care, Baby and Child-specific Sun Care .

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Sun Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

KEY DATA FINDINGS

2021 DEVELOPMENTS

Spikes in infections and renewed lockdowns continue downward trajectory in sun care sales in 2021
Internationals dominate the landscape with strong brands, wide distribution and dynamic marketing strategies
Digital platforms and tools grow in importance amid pandemic constraints

PROSPECTS AND OPPORTUNITIES

Freedom of movement and high vaccination rate to help revive travel and tourism and sun care sales
Premium sun care is expected to gain popularity among quality-seeking female consumers
Multifunctional products remain a threat to specialised sun care offerings

CATEGORY DATA

Table 1 Sales of Sun Care by Category: Value 2016-2021
Table 2 Sales of Sun Care by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Sun Care: % Value 2017-2021
Table 4 LBN Brand Shares of Sun Care: % Value 2018-2021
Table 5 LBN Brand Shares of Premium Adult Sun Care: % Value 2018-2021
Table 6 Forecast Sales of Sun Care by Category: Value 2021-2026
Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026

BEAUTY AND PERSONAL CARE IN VIETNAM

EXECUTIVE SUMMARY

Beauty and personal care in 2021: The big picture
2021 key trends
More local and international brands enter the fray to intensify the competitive landscape
Lockdown conditions and safety concerns continue to see a shift to e-commerce
What next for beauty and personal care?

MARKET DATA

Table 8 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026

SOURCES