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Wipes in Russia

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    Report

  • 27 Pages
  • March 2021
  • Region: Russia
  • Euromonitor International
  • ID: 224737
Wipes recorded double-digit, heightened growth in 2020, due to the outbreak of COVID-19 in the country. 34% value growth recorded in 2020 is compared to 5% recorded in 2019, with general purpose wipes and all cleaning wipes recording strong growth rates, alongside baby wipes.An initial boost in sales was seen in Q1 of 2020, when the lockdown period was announced, and some consumers took to stockpiling goods.

The Wipes in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Home Care Wipes and Floor Cleaning Systems , Personal Wipes.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Wipes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

WIPES IN RUSSIAKEY DATA FINDINGS
2020 IMPACT
  • Stockpiling and the focus on health boosts sales of wipes during COVID-19
  • Lack of on-the-go use and social occasions negative impacts volume growth of certain wipes
  • Low prices and reasonable quality help local players and private label to succeed
  • RECOVERY AND OPPORTUNITIES
  • Growth declines following the uplift in 2020, returning to positive levels in 2022
  • Demographic trends challenge growth across the coming years
  • Growth seen for all purpose wipes due to their multi-purpose nature
CATEGORY DATA
  • Table 1 Retail Sales of Wipes by Category: Value 2015-2020
  • Table 2 Retail Sales of Wipes by Category: % Value Growth 2015-2020
  • Table 3 NBO Company Shares of Retail Wipes: % Value 2016-2020
  • Table 4 LBN Brand Shares of Retail Wipes: % Value 2017-2020
  • Table 5 Forecast Retail Sales of Wipes by Category: Value 2020-2025
  • Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2020-2025
  • CHART 1 Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
  • CHART 2 Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025
TISSUE AND HYGIENE IN RUSSIA
EXECUTIVE SUMMARY
  • COVID-19 impact on tissue and hygiene
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 7 Birth Rates 2015-2020
  • Table 8 Infant Population 2015-2020
  • Table 9 Female Population by Age 2015-2020
  • Table 10 Total Population by Age 2015-2020
  • Table 11 Households 2015-2020
  • Table 12 Forecast Infant Population 2020-2025
  • Table 13 Forecast Female Population by Age 2020-2025
  • Table 14 Forecast Total Population by Age 2020-2025
  • Table 15 Forecast Households 2020-2025
MARKET DATA
  • Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
  • Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
  • Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
  • Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
  • Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
  • Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
  • Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
  • Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
  • Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENTDISCLAIMER
SOURCES
  • Summary 1 Research Sources