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Wipes in Turkey

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    Report

  • 28 Pages
  • March 2021
  • Region: Turkey
  • Euromonitor International
  • ID: 224742
Wipes registered astonishing growth in 2020, despite rising price sensitivity and an unstable economy due to a weak Turkish lira which continued to drive up costs for producers. This performance was mainly due to increased hygiene awareness as a result of the pandemic. The home seclusion trend as a result of the lockdown allowed consumers to dedicate time to more stringent cleaning routines with a greater focus on preventing the spread of the virus and germs.

The Wipes in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Home Care Wipes and Floor Cleaning Systems , Personal Wipes.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Wipes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2020 IMPACT
  • All purpose cleaning wipes with antibacterial properties benefits from greater demand in 2020 due to pandemic
  • Impressive growth for general purpose wipes with increasing personal hygiene awareness
  • Private label retains strong position within wipes due to ongoing price sensitivity but category sees new entrants gain share in 2020

RECOVERY AND OPPORTUNITIES
  • Greater focus on hygiene and convenience to drive further demand for all purpose cleaning wipes
  • Personal wipes to continue driving overall demand, although rate of growth will slow over the forecast period
  • Ongoing price sensitivity heading into forecast period will favour private label and local brands

CATEGORY DATA
  • Table 1 Retail Sales of Wipes by Category: Value 2015-2020
  • Table 2 Retail Sales of Wipes by Category: % Value Growth 2015-2020
  • Table 3 NBO Company Shares of Retail Wipes: % Value 2016-2020
  • Table 4 LBN Brand Shares of Retail Wipes: % Value 2017-2020
  • Table 5 Forecast Retail Sales of Wipes by Category: Value 2020-2025
  • Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2020-2025

EXECUTIVE SUMMARY
  • COVID-19 impact on tissue and hygiene
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for tissue and hygiene?
  • Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
  • Chart 2 Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS
  • Table 7 Birth Rates 2015-2020
  • Table 8 Infant Population 2015-2020
  • Table 9 Female Population by Age 2015-2020
  • Table 10 Total Population by Age 2015-2020
  • Table 11 Households 2015-2020
  • Table 12 Forecast Infant Population 2020-2025
  • Table 13 Forecast Female Population by Age 2020-2025
  • Table 14 Forecast Total Population by Age 2020-2025
  • Table 15 Forecast Households 2020-2025

MARKET DATA
  • Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
  • Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
  • Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
  • Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
  • Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
  • Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
  • Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
  • Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
  • Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

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SOURCES
  • Summary 1 Research Sources