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Wipes in Turkey

  • ID: 224742
  • Report
  • June 2020
  • Region: Turkey
  • 26 Pages
  • Euromonitor International
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Volume sales of wipes stagnated in 2018 and 2019, as an inevitable consequence of diminishing purchasing power and price increases as a result of a weak Turkish lira. Sales were in particular impacted by retail volume decline in baby wipes, which are not viewed as essential by some consumers and thus saw sales drop as many households prioritised essential purchases. Many consumers prefer to use traditional cloth and water for cleaning during nappy changes in order to save money.

The Wipes in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Retail Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Wipes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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List of Contents and Tables

Headlines

Pre-COVID-19 Performance
  • Most wipes viewed as non-essential and thus see diminishing demand in 2019
  • General purpose wipes benefit from offering lower prices in 2019
  • BIM benefits from success in general purpose wipes in 2019 while competition in baby wipes intensifies
2020 and Beyond
  • COVID-19 impact
  • Affected products within wipes
  • Recovery and opportunities
Category Data
Table 1 Retail Sales of Wipes by Category: Value 2014-2019
Table 2 Retail Sales of Wipes by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Retail Wipes: % Value 2015-2019
Table 4 LBN Brand Shares of Retail Wipes: % Value 2016-2019
Table 5 Forecast Retail Sales of Wipes by Category: Value 2019-2024
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2019-2024

Executive Summary:
  • COVID-19 impact on tissue and hygiene
  • COVID-19 country impact
  • Currency depreciation and economic uncertainty hit sales in 2019
  • Discounters’ private label ranges and economy brands attract price-sensitive consumers via low prices in 2019
  • Further economic uncertainty likely due to impact of COVID-19 in forecast period
Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

Market Indicators
Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024

Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Global Macroeconomic Environment

Global Industry Environment

Disclaimer

Sources
Summary 1 Research Sources
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