Wipes in Turkey

Wipes registered astonishing growth in 2020, despite rising price sensitivity and an unstable economy due to a weak Turkish lira which continued to drive up costs for producers. This performance was mainly due to increased hygiene awareness as a result of the pandemic. The home seclusion trend as a result of the lockdown allowed consumers to dedicate time to more stringent cleaning routines with a greater focus on preventing the spread of the virus and germs.

The Wipes in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Home Care Wipes and Floor Cleaning Systems , Personal Wipes.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Wipes market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.