+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Android Operating System Platform - Global Market Trajectory & Analytics

  • ID: 2255352
  • Report
  • July 2020
  • Region: Global
  • 179 Pages
  • Global Industry Analysts, Inc
Global Android Operating System Platform Market to Reach 2.3 Billion Units by 2027

Amid the COVID-19 crisis, the global market for Android Operating System Platform estimated at 1.8 Billion Units in the year 2020, is projected to reach a revised size of 2.3 Billion Units by 2027, growing at aCAGR of 3.6% over the period 2020-2027. Smartphones, one of the segments analyzed in the report, is projected to record 3.8% CAGR and reach 2.2 Billion Units by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Tablets segment is readjusted to a revised -2.3% CAGR for the next 7-year period.

The U.S. Market is Estimated at 474.9 Million Units, While China is Forecast to Grow at 6.6% CAGR

The Android Operating System Platform market in the U.S. is estimated at 474.9 Million Units in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of 474.9 Million Units by the year 2027 trailing a CAGR of 6.6% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 1% and 2.7% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 1.8% CAGR.We bring years of research experience to this 17th edition of our report. The 179-page report presents concise insights into how the pandemic has impacted production and the buy side for 2020 and 2021. A short-term phased recovery by key geography is also addressed.

Competitors identified in this market include, among others:
  • Acer Inc.
  • AsusTek Computer Inc.
  • BBK Electronics Corporation
  • Best Tablet Company
  • Blackberry Limited
  • Fujitsu Limited
  • Gionee Communication Equipment Co., Ltd.
  • Google Inc.
  • HP Development Company, L.P.
  • HTC Corporation
  • Huawei Technologies Co. Ltd.
  • LAVA International Ltd.
  • Lenovo Group Ltd.
  • LG Electronics
  • Micromax Informatics Ltd.
  • Motorola Mobility LLC
  • Nokia Corporation
  • Panasonic Corp.
  • Samsung Electronics Co., Ltd.
  • Sony Mobile Communications Inc.
  • ZTE Corporation

The global analysis and forecast periods covered within the report are 2020-2027 (Current & Future Analysis) and 2012-2019 (Historic Review). Research estimates are provided for 2020, while research projections cover the period 2021-2027.
Note: Product cover images may vary from those shown

I. INTRODUCTION, METHODOLOGY & REPORT SCOPE

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

Android Operating System (OS) Platform: The Ubiquitous, Low-Cost and Unassailable Driving Force behind Mobile Devices

Recent Market Activity

Android OS Emerges as the Clear Market Leader in Mobile Devices

Android Operating System Platform Versions Launched to Date: Version, Code Name, Launch Date, and Key Features

Android’s Affordability Fuel Large-Scale Adoption in Mobile Devices

Free Android OS Platform: The Preferred Choice of Smartphone Vendors

Decline of Established Mobile OS Platforms Catapults Android to the Dominant Position

Android Continues to Dominate the Overall Connected Devices Market

Expanding Applications Signal Market Expansion Opportunities

Global Market Outlook

Developing Regions: Hot Spots for Ongoing Market Growth

Developed Regions Remain Important Markets

Global Competitor Market Shares

Android Operating System Platform Competitor Market Share Scenario Worldwide (in %): 2020 & 2029

Impact of Covid-19 and a Looming Global Recession

2. FOCUS ON SELECT PLAYERS

Amazon.com, Inc. (USA)

Acer Inc. (Taiwan)

AsusTek Computer Inc. (Taiwan)

BBK Electronics Corporation (China)

OPPO Electronics Corp. (China)

Best Tablet Company (UK)

Blackberry Limited (Canada)

Fujitsu Limited (Japan)

Gionee Communication Equipment Co Ltd. (China)

Google Inc. (USA)

HP Development Company, L.P. (USA)

HTC Corporation (Taiwan)

Huawei Technologies Co., Ltd. (China)

LAVA International Ltd. (India)

Lenovo Group Ltd. (China)

Motorola Mobility LLC (USA)

LG Electronics Inc. (South Korea)

Micromax Informatics Ltd. (India)

Nokia Corporation (Finland)

Panasonic Corporation (Japan)

Samsung Electronics Co., Ltd. (South Korea)

Sharp Corporation (Japan)

Sony Mobile Communications Inc. (Japan)

Toshiba Corporation (Japan)

Xiaomi Inc. (China)

ZTE Corporation (China)

3. MARKET TRENDS & DRIVERS

Surging Demand for Android Smartphones: The Fundamental Growth Driver for Android OS Platform

‘Versatility’: The Hallmark of Android Smartphones

Despite Decline in Shipments, Feature-Rich and Advanced Android Tablets Sustain Consumer Interest

Google Tango Revolutionizing AR Technology

Android Tablets with the Detachables Technology

Macro Trends in Mobile Devices Ecosystem Strengthen Growth Prospects for Android OS Platform

Penetration of 4G Mobile Networks

Uptrend in Mobile Internet Usage

Rising Popularity of Mobile Video

Social Networking on the Move

Mobile Messaging

Android Wear 2.0: The Next Big Thing for Android OS Platform

Superior Attributes of Android Auto Drive Widespread Proliferation in the Automotive Industry

Android Aims to Foray into TV Entertainment Segment through Android TV

Google Play Elevates Android’s Image

Android Aims to Make Inroads into Apple iOS Dominated High-End Phone Segment

Android Devices Gain Traction in Enterprise Vertical

High Thrust on Enterprise Mobility Builds Momentum

Favorable Demographic & Socio-Economic Trends Augur Well for Market Growth

Rapid Growth in Urban Households

Rising Living Standards

Burgeoning Middle Class Population

Key Issues & Challenges Hampering Long Term Prospects for Android OS Platform

Fragmentation Remains a Major Concern

App Developers Continue to Face Challenges

Forked Version Weaken Google’s Hold on Android

Apps from Unreliable Sources Pose Security Threat

Android Based Smartphones More Prone to Security Breaches?

4. GLOBAL MARKET PERSPECTIVE

TABLE 1: Android Operating System Platform Global Market Estimates and Forecasts in Thousand Units by Region/Country: 2020-2027
TABLE 2: Android Operating System Platform Global Retrospective Market Scenario in Thousand Units by Region/Country: 2012-2019
TABLE 3: Android Operating System Platform Market Share Shift across Key Geographies Worldwide: 2012 VS 2020 VS 2027
TABLE 4: Smartphones (Application) Global Opportunity Assessment in Thousand Units by Region/Country: 2020-2027
TABLE 5: Smartphones (Application) Historic Sales Analysis in Thousand Units by Region/Country: 2012-2019
TABLE 6: Smartphones (Application) Percentage Share Breakdown of Global Sales by Region/Country: 2012 VS 2020 VS 2027
TABLE 7: Tablets (Application) Worldwide Sales in Thousand Units by Region/Country: 2020-2027
TABLE 8: Tablets (Application) Historic Demand Patterns in Thousand Units by Region/Country: 2012-2019
TABLE 9: Tablets (Application) Market Share Shift across Key Geographies: 2012 VS 2020 VS 2027

III. MARKET ANALYSIS

GEOGRAPHIC MARKET ANALYSIS

UNITED STATES

Market Facts & Figures

US Android Operating System Platform Market Share (in %) by Company: 2020 & 2025

Market Analytics
TABLE 10: United States Android Operating System Platform Latent Demand Forecasts in Thousand Units by Application: 2020 to 2027
TABLE 11: Android Operating System Platform Historic Demand Patterns in the United States by Application in Thousand Units for 2012-2019
TABLE 12: Android Operating System Platform Market Share Breakdown in the United States by Application: 2012 VS 2020 VS 2027

CANADA

TABLE 13: Canadian Android Operating System Platform Market Quantitative Demand Analysis in Thousand Units by Application: 2020 to 2027
TABLE 14: Android Operating System Platform Market in Canada: Summarization of Historic Demand Patterns in Thousand Units by Application for 2012-2019
TABLE 15: Canadian Android Operating System Platform Market Share Analysis by Application: 2012 VS 2020 VS 2027

JAPAN

TABLE 16: Japanese Demand Estimates and Forecasts for Android Operating System Platform in Thousand Units by Application: 2020 to 2027
TABLE 17: Japanese Android Operating System Platform Market in Thousand Units by Application: 2012-2019
TABLE 18: Android Operating System Platform Market Share Shift in Japan by Application: 2012 VS 2020 VS 2027

CHINA

TABLE 19: Chinese Demand for Android Operating System Platform in Thousand Units by Application: 2020 to 2027
TABLE 20: Android Operating System Platform Market Review in China in Thousand Units by Application: 2012-2019
TABLE 21: Chinese Android Operating System Platform Market Share Breakdown by Application: 2012 VS 2020 VS 2027

EUROPE

Market Facts & Figures

European Android Operating System Platform Market: Competitor Market Share Scenario (in %) for 2020 & 2025

Market Analytics
TABLE 22: European Android Operating System Platform Market Demand Scenario in Thousand Units by Region/Country: 2020-2027
TABLE 23: Android Operating System Platform Market in Europe: A Historic Market Perspective in Thousand Units by Region/Country for the Period 2012-2019
TABLE 24: European Android Operating System Platform Market Share Shift by Region/Country: 2012 VS 2020 VS 2027
TABLE 25: European Android Operating System Platform Addressable Market Opportunity in Thousand Units by Application: 2020-2027
TABLE 26: Android Operating System Platform Market in Europe: Summarization of Historic Demand in Thousand Units by Application for the Period 2012-2019
TABLE 27: European Android Operating System Platform Market Share Analysis by Application: 2012 VS 2020 VS 2027

FRANCE

TABLE 28: Android Operating System Platform Quantitative Demand Analysis in France in Thousand Units by Application: 2020-2027
TABLE 29: French Android Operating System Platform Historic Market Review in Thousand Units by Application: 2012-2019
TABLE 30: French Android Operating System Platform Market Share Analysis: A 17-Year Perspective by Application for 2012, 2020, and 2027

GERMANY

TABLE 31: Android Operating System Platform Market in Germany: Annual Sales Estimates and Forecasts in Thousand Units by Application for the Period 2020-2027
TABLE 32: German Android Operating System Platform Market in Retrospect in Thousand Units by Application: 2012-2019
TABLE 33: Android Operating System Platform Market Share Distribution in Germany by Application: 2012 VS 2020 VS 2027

ITALY

TABLE 34: Italian Demand for Android Operating System Platform in Thousand Units by Application: 2020 to 2027
TABLE 35: Android Operating System Platform Market Review in Italy in Thousand Units by Application: 2012-2019
TABLE 36: Italian Android Operating System Platform Market Share Breakdown by Application: 2012 VS 2020 VS 2027

UNITED KINGDOM

TABLE 37: United Kingdom Demand Estimates and Forecasts for Android Operating System Platform in Thousand Units by Application: 2020 to 2027
TABLE 38: United Kingdom Android Operating System Platform Market in Thousand Units by Application: 2012-2019
TABLE 39: Android Operating System Platform Market Share Shift in the United Kingdom by Application: 2012 VS 2020 VS 2027

SPAIN

TABLE 40: Spanish Android Operating System Platform Market Quantitative Demand Analysis in Thousand Units by Application: 2020 to 2027
TABLE 41: Android Operating System Platform Market in Spain: Summarization of Historic Demand Patterns in Thousand Units by Application for 2012-2019
TABLE 42: Spanish Android Operating System Platform Market Share Analysis by Application: 2012 VS 2020 VS 2027

RUSSIA

TABLE 43: Russian Android Operating System Platform Latent Demand Forecasts in Thousand Units by Application: 2020 to 2027
TABLE 44: Android Operating System Platform Historic Demand Patterns in Russia by Application in Thousand Units for 2012-2019
TABLE 45: Android Operating System Platform Market Share Breakdown in Russia by Application: 2012 VS 2020 VS 2027

REST OF EUROPE

TABLE 46: Rest of Europe Android Operating System Platform Addressable Market Opportunity in Thousand Units by Application: 2020-2027
TABLE 47: Android Operating System Platform Market in Rest of Europe: Summarization of Historic Demand in Thousand Units by Application for the Period 2012-2019
TABLE 48: Rest of Europe Android Operating System Platform Market Share Analysis by Application: 2012 VS 2020 VS 2027

ASIA-PACIFIC

TABLE 49: Asia-Pacific Android Operating System Platform Market Estimates and Forecasts in Thousand Units by Region/Country: 2020-2027
TABLE 50: Android Operating System Platform Market in Asia-Pacific: Historic Market Analysis in Thousand Units by Region/Country for the Period 2012-2019
TABLE 51: Asia-Pacific Android Operating System Platform Market Share Analysis by Region/Country: 2012 VS 2020 VS 2027
TABLE 52: Android Operating System Platform Quantitative Demand Analysis in Asia-Pacific in Thousand Units by Application: 2020-2027
TABLE 53: Asia-Pacific Android Operating System Platform Historic Market Review in Thousand Units by Application: 2012-2019
TABLE 54: Asia-Pacific Android Operating System Platform Market Share Analysis: A 17-Year Perspective by Application for 2012, 2020, and 2027

AUSTRALIA

TABLE 55: Android Operating System Platform Market in Australia: Annual Sales Estimates and Forecasts in Thousand Units by Application for the Period 2020-2027
TABLE 56: Australian Android Operating System Platform Market in Retrospect in Thousand Units by Application: 2012-2019
TABLE 57: Android Operating System Platform Market Share Distribution in Australia by Application: 2012 VS 2020 VS 2027

INDIA

TABLE 58: Indian Android Operating System Platform Market Quantitative Demand Analysis in Thousand Units by Application: 2020 to 2027
TABLE 59: Android Operating System Platform Market in India: Summarization of Historic Demand Patterns in Thousand Units by Application for 2012-2019
TABLE 60: Indian Android Operating System Platform Market Share Analysis by Application: 2012 VS 2020 VS 2027

SOUTH KOREA

TABLE 61: Android Operating System Platform Market in South Korea: Recent Past, Current and Future Analysis in Thousand Units by Application for the Period 2018-2027
TABLE 62: South Korean Android Operating System Platform Historic Market Analysis in Thousand Units by Application: 2012-2019
TABLE 63: Android Operating System Platform Market Share Distribution in South Korea by Application: 2012 VS 2020 VS 2027

REST OF ASIA-PACIFIC

TABLE 64: Rest of Asia-Pacific Demand Estimates and Forecasts for Android Operating System Platform in Thousand Units by Application: 2020 to 2027
TABLE 65: Rest of Asia-Pacific Android Operating System Platform Market in Thousand Units by Application: 2012-2019
TABLE 66: Android Operating System Platform Market Share Shift in Rest of Asia-Pacific by Application: 2012 VS 2020 VS 2027

LATIN AMERICA

TABLE 67: Latin American Android Operating System Platform Market Trends by Region/Country in Thousand Units: 2020-2027
TABLE 68: Android Operating System Platform Market in Latin America in Thousand Units by Region/Country: A Historic Perspective for the Period 2012-2019
TABLE 69: Latin American Android Operating System Platform Market Percentage Breakdown of Sales by Region/Country: 2012, 2020, and 2027
TABLE 70: Latin American Demand for Android Operating System Platform in Thousand Units by Application: 2020 to 2027
TABLE 71: Android Operating System Platform Market Review in Latin America in Thousand Units by Application: 2012-2019
TABLE 72: Latin American Android Operating System Platform Market Share Breakdown by Application: 2012 VS 2020 VS 2027

ARGENTINA

TABLE 73: Argentinean Android Operating System Platform Addressable Market Opportunity in Thousand Units by Application: 2020-2027
TABLE 74: Android Operating System Platform Market in Argentina: Summarization of Historic Demand in Thousand Units by Application for the Period 2012-2019
TABLE 75: Argentinean Android Operating System Platform Market Share Analysis by Application: 2012 VS 2020 VS 2027

BRAZIL

TABLE 76: Android Operating System Platform Quantitative Demand Analysis in Brazil in Thousand Units by Application: 2020-2027
TABLE 77: Brazilian Android Operating System Platform Historic Market Review in Thousand Units by Application: 2012-2019
TABLE 78: Brazilian Android Operating System Platform Market Share Analysis: A 17-Year Perspective by Application for 2012, 2020, and 2027

MEXICO

TABLE 79: Android Operating System Platform Market in Mexico: Annual Sales Estimates and Forecasts in Thousand Units by Application for the Period 2020-2027
TABLE 80: Mexican Android Operating System Platform Market in Retrospect in Thousand Units by Application: 2012-2019
TABLE 81: Android Operating System Platform Market Share Distribution in Mexico by Application: 2012 VS 2020 VS 2027

REST OF LATIN AMERICA

TABLE 82: Rest of Latin America Android Operating System Platform Latent Demand Forecasts in Thousand Units by Application: 2020 to 2027
TABLE 83: Android Operating System Platform Historic Demand Patterns in Rest of Latin America by Application in Thousand Units for 2012-2019
TABLE 84: Android Operating System Platform Market Share Breakdown in Rest of Latin America by Application: 2012 VS 2020 VS 2027

MIDDLE EAST

TABLE 85: The Middle East Android Operating System Platform Market Estimates and Forecasts in Thousand Units by Region/Country: 2020-2027
TABLE 86: Android Operating System Platform Market in the Middle East by Region/Country in Thousand Units: 2012-2019
TABLE 87: The Middle East Android Operating System Platform Market Share Breakdown by Region/Country: 2012, 2020, and 2027
TABLE 88: The Middle East Android Operating System Platform Market Quantitative Demand Analysis in Thousand Units by Application: 2020 to 2027
TABLE 89: Android Operating System Platform Market in the Middle East: Summarization of Historic Demand Patterns in Thousand Units by Application for 2012-2019
TABLE 90: The Middle East Android Operating System Platform Market Share Analysis by Application: 2012 VS 2020 VS 2027

IRAN

TABLE 91: Iranian Demand Estimates and Forecasts for Android Operating System Platform in Thousand Units by Application: 2020 to 2027
TABLE 92: Iranian Android Operating System Platform Market in Thousand Units by Application: 2012-2019
TABLE 93: Android Operating System Platform Market Share Shift in Iran by Application: 2012 VS 2020 VS 2027

ISRAEL

TABLE 94: Israeli Android Operating System Platform Addressable Market Opportunity in Thousand Units by Application: 2020-2027
TABLE 95: Android Operating System Platform Market in Israel: Summarization of Historic Demand in Thousand Units by Application for the Period 2012-2019
TABLE 96: Israeli Android Operating System Platform Market Share Analysis by Application: 2012 VS 2020 VS 2027

SAUDI ARABIA

TABLE 97: Saudi Arabian Demand for Android Operating System Platform in Thousand Units by Application: 2020 to 2027
TABLE 98: Android Operating System Platform Market Review in Saudi Arabia in Thousand Units by Application: 2012-2019
TABLE 99: Saudi Arabian Android Operating System Platform Market Share Breakdown by Application: 2012 VS 2020 VS 2027

UNITED ARAB EMIRATES

TABLE 100: Android Operating System Platform Market in the United Arab Emirates: Recent Past, Current and Future Analysis in Thousand Units by Application for the Period 2018-2027
TABLE 101: United Arab Emirates Android Operating System Platform Historic Market Analysis in Thousand Units by Application: 2012-2019
TABLE 102: Android Operating System Platform Market Share Distribution in United Arab Emirates by Application: 2012 VS 2020 VS 2027

REST OF MIDDLE EAST

TABLE 103: Android Operating System Platform Market in Rest of Middle East: Annual Sales Estimates and Forecasts in Thousand Units by Application for the Period 2020-2027
TABLE 104: Rest of Middle East Android Operating System Platform Market in Retrospect in Thousand Units by Application: 2012-2019
TABLE 105: Android Operating System Platform Market Share Distribution in Rest of Middle East by Application: 2012 VS 2020 VS 2027

AFRICA

TABLE 106: African Android Operating System Platform Latent Demand Forecasts in Thousand Units by Application: 2020 to 2027
TABLE 107: Android Operating System Platform Historic Demand Patterns in Africa by Application in Thousand Units for 2012-2019
TABLE 108: Android Operating System Platform Market Share Breakdown in Africa by Application: 2012 VS 2020 VS 2027

IV. COMPETITION

Total Companies Profiled: 41

Note: Product cover images may vary from those shown
Adroll
adroll