Smart TVs - Global Market Trajectory & Analytics

Global Smart TVs Market to Reach $300 Billion by 2027

Amid the COVID-19 crisis, the global market for Smart TVs estimated at US$167.2 Billion in the year 2020, is projected to reach a revised size of US$300 Billion by 2027, growing at a CAGR of 8.7% over the analysis period 2020-2027. Full HD TV, one of the segments analyzed in the report, is projected to record a 9.5% CAGR and reach US$112.4 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the HD TV segment is readjusted to a revised 7.1% CAGR for the next 7-year period.







The U.S. Market is Estimated at $45.1 Billion, While China is Forecast to Grow at 13.2% CAGR

The Smart TVs market in the U.S. is estimated at US$45.1 Billion in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$69.9 Billion by the year 2027 trailing a CAGR of 13.2% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 4.7% and 7.8% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 5.7% CAGR.

4K UHD TV Segment to Record 9.6% CAGR

In the global 4K UHD TV segment, USA, Canada, Japan, China and Europe will drive the 8.9% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$27.8 Billion in the year 2020 will reach a projected size of US$50.4 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$41.8 Billion by the year 2027, while Latin America will expand at a 11.2% CAGR through the analysis period.

Select Competitors (Total 23 Featured):

• Guangdong Changhong Electronics Co. Ltd.
• Haier Group
• Hitachi Ltd.
• Koninklijke Philips N.V.
• Konka
• LeEco
• LG Electronics
• Panasonic Corp.
• Samsung Electronics Co., Ltd.
• Sharp Corporation
• Sony Corporation
• TCL Multimedia Technology Holdings Ltd.
• Toshiba Corporation
• Videocon Industries Ltd.
• VIZIO