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Laundry Care in the United Arab Emirates

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    Report

  • 22 Pages
  • February 2024
  • Region: United Arab Emirates
  • Euromonitor International
  • ID: 2258424
Description Jump to:
Laundry care in the United Arab Emirates continued to experience substantial growth in 2023, primarily attributed to rising consumer awareness of the wide variety of products available.

The Laundry Care in United Arab Emirates market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

LAUNDRY CARE IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Laundry care continues to expand as concentrated liquid detergents gain traction
  • Unilever’s Comfort brand launches new fabric softener range
  • E-commerce and promotions help boost category sales
PROSPECTS AND OPPORTUNITIES
  • Liquid detergents offer further potential for dynamic growth and development
  • Shift in consumer preferences towards eco-friendly options
  • Multinationals set to maintain leadership amid rising competition from private label
CATEGORY INDICATORS
  • Table 1 Household Possession of Washing Machines 2018-2023
CATEGORY DATA
  • Table 2 Sales of Laundry Care by Category: Value 2018-2023
  • Table 3 Sales of Laundry Care by Category: % Value Growth 2018-2023
  • Table 4 Sales of Laundry Aids by Category: Value 2018-2023
  • Table 5 Sales of Laundry Aids by Category: % Value Growth 2018-2023
  • Table 6 Sales of Laundry Detergents by Category: Value 2018-2023
  • Table 7 Sales of Laundry Detergents by Category: % Value Growth 2018-2023
  • Table 8 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2018-2023
  • Table 9 NBO Company Shares of Laundry Care: % Value 2019-2023
  • Table 10 LBN Brand Shares of Laundry Care: % Value 2020-2023
  • Table 11 NBO Company Shares of Laundry Aids: % Value 2019-2023
  • Table 12 LBN Brand Shares of Laundry Aids: % Value 2020-2023
  • Table 13 NBO Company Shares of Laundry Detergents: % Value 2019-2023
  • Table 14 LBN Brand Shares of Laundry Detergents: % Value 2020-2023
  • Table 15 Forecast Sales of Laundry Care by Category: Value 2023-2028
  • Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2023-2028
HOME CARE IN THE UNITED ARAB EMIRATES
EXECUTIVE SUMMARY
  • Home care in 2023: The big picture
  • Shift in consumers’ purchasing behaviour boosts demand for multipurpose options
  • Competitive landscape
  • Retailing developments
  • Price wars among players are expected to intensify amid growing inflation
MARKET INDICATORS
  • Table 17 Households 2018-2023
MARKET DATA
  • Table 18 Sales of Home Care by Category: Value 2018-2023
  • Table 19 Sales of Home Care by Category: % Value Growth 2018-2023
  • Table 20 NBO Company Shares of Home Care: % Value 2019-2023
  • Table 21 LBN Brand Shares of Home Care: % Value 2020-2023
  • Table 22 Penetration of Private Label in Home Care by Category: % Value 2018-2023
  • Table 23 Distribution of Home Care by Format: % Value 2018-2023
  • Table 24 Distribution of Home Care by Format and Category: % Value 2023
  • Table 25 Forecast Sales of Home Care by Category: Value 2023-2028
  • Table 26 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources

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About the Laundry Care and Detergents Market

The Laundry Care and Detergents market is a segment of the consumer goods industry that includes products used for cleaning and maintaining clothes and fabrics. These products include laundry detergents, fabric softeners, stain removers, and other laundry additives. The market is driven by the increasing demand for convenience and efficiency in laundry care, as well as the growing awareness of the environmental impact of laundry care products. The market is highly competitive, with a number of large and small companies offering a wide range of products. Major players in the market include Procter & Gamble, Unilever, Henkel, Church & Dwight, and Reckitt Benckiser. These companies have a strong presence in the market, with a wide range of products and strong brand recognition. Smaller companies such as Seventh Generation, Method, and Ecover are also gaining traction in the market, offering more natural and eco-friendly products. Show Less Read more

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