Tissue and hygiene in the Philippines registered a healthy performance in current value terms in 2022, following a slump in 2021. Growth was supported by improved economic conditions, particularly on the third quarter of the year, as the country emerged from the COVID-19 pandemic. With the easing of movement restrictions, venues such as hotels, restaurants, shopping malls, airports and tourist attractions reopened for business, attracting many consumers.
The analyst's Tissue and Hygiene in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The analyst's Tissue and Hygiene in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Tissue and Hygiene market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
TISSUE AND HYGIENE IN THE PHILIPPINESEXECUTIVE SUMMARY
- Tissue and hygiene in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for tissue and hygiene?
- Table 1 Birth Rates 2017-2022
- Table 2 Infant Population 2017-2022
- Table 3 Female Population by Age 2017-2022
- Table 4 Total Population by Age 2017-2022
- Table 5 Households 2017-2022
- Table 6 Forecast Infant Population 2022-2027
- Table 7 Forecast Female Population by Age 2022-2027
- Table 8 Forecast Total Population by Age 2022-2027
- Table 9 Forecast Households 2022-2027
- Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
- Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
- Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
- Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
- Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
- Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
- Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
- Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
- Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
SOURCES
- Summary 1 Research Sources
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Improved performance for dominant subcategory of towels in 2022, while sales of tampons remain negligible
- Premiumisation trends fuel interest in slimmer products
- Sustainability is a growing concern, but availability of eco-friendly alternatives remains limited
- Accelerated growth expected, thanks to improved economic conditions, positive demographic trends and return to pre-pandemic lifestyles
- Pantyliners to benefit from wider usage, fuelled by campaigns by leading players
- Sustainable alternatives will become more widely accepted
- Table 19 Retail Sales of Sanitary Protection by Category: Value 2017-2022
- Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
- Table 21 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
- Table 22 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
- Table 23 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
- Table 24 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Disposable pants lead growth in 2022
- Sales via e-commerce stall in 2022, as consumers return to bricks-and-mortar outlets
- Premiumisation is still present, with natural skin care ingredients being a key focus
- Disposable pants will lead growth, although expected decline in birth rate could have negative impact on volumes
- Reusable nappies will remain a niche due to their incompatibility with convenience trends
- Players will continue to develop their online presence
- Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
- Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
- Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2018-2022
- Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2019-2022
- Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2022-2027
- Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Ageing population and a growing acceptance of incontinence issues fuel growth in 2022, although category still has much potential for expansion
- E-commerce increases product visibility, but bricks-and-mortar outlets remain the key means of distribution
- Caress brand holds sway in a market that is becoming increasingly sophisticated
- Demographic trends will boost category performance
- Greater segmentation expected, as well as emergence of light incontinence products
- E-commerce will offer better access to products and affordable solutions
- Table 31 Sales of Retail Adult Incontinence by Category: Value 2017-2022
- Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
- Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2018-2022
- Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2019-2022
- Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2022-2027
- Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Baby wipes see buoyant growth in 2022, thanks to a return to out-of-home socialising and travelling
- Intimate wipes benefit from return to pre-pandemic lifestyles, while facial cleansing wipes suffer from ongoing popularity of cheaper alternatives
- General-purpose wipes see spike in demand as players offer generous discounts to clear stock
- Baby wipes will continue to dominate sales, with price competition intensifying over the forecast period
- Eco-friendly wipes will grow in importance
- Limited availability and ongoing popularity of cheaper substitutes will stifle emergence of home care wipes and cleaning systems
- Table 37 Retail Sales of Wipes by Category: Value 2017-2022
- Table 38 Retail Sales of Wipes by Category: % Value Growth 2017-2022
- Table 39 NBO Company Shares of Retail Wipes: % Value 2018-2022
- Table 40 LBN Brand Shares of Retail Wipes: % Value 2019-2022
- Table 41 Forecast Retail Sales of Wipes by Category: Value 2022-2027
- Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Improved economic conditions give rise to stronger volume growth in 2022
- Affordable toilet paper continues to be valued for its multifunctional properties
- Ongoing home cooking/baking trend boosts sales of paper towels
- Economic recovery, a growing demand for convenience and ongoing hygiene concerns will be the keys to upward growth
- Water cleansing remains a barrier to development of toilet paper, while prices will continue to rise
- Paper towels will see further expansion
- Table 43 Retail Sales of Tissue by Category: Value 2017-2022
- Table 44 Retail Sales of Tissue by Category: % Value Growth 2017-2022
- Table 45 NBO Company Shares of Retail Tissue: % Value 2018-2022
- Table 46 LBN Brand Shares of Retail Tissue: % Value 2019-2022
- Table 47 Forecast Retail Sales of Tissue by Category: Value 2022-2027
- Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Improved performance in 2022, thanks to the removal of pandemic restrictions
- AFH toilet paper will continue to dominate sales, while adult incontinence will see dynamic growth, thanks to a rapidly aging population
- SCPA and Kimberly-Clark continue to serve their corporate clients with a wide range of quality AFH products
- Continued growth, thanks to return to pre-pandemic lifestyles, combined with higher hygiene standards
- Health and demographic trends will help drive AFH incontinence
- Possible drive for sustainability
- Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
- Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
- Table 51 Sales of Away-From-Home Paper Towels by Type: % Value 2017-2022
- Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022
- Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022
- Table 54 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2022-2027
- Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027
