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Eye Care in Greece

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    Report

  • 22 Pages
  • October 2025
  • Region: Greece
  • Euromonitor International
  • ID: 227150
Value sales of eye care increased in Greece in 2025, with growth supported by both price hikes and a shift toward more premium products, alongside a rise in volume sales. The uptick in volume is largely attributed to the ageing population, as older consumers are more prone to dry eye, boosting demand for artificial tears. Standard eye care remains the largest and most dynamic segment, with value growth driven by premiumisation and increased demand.

The Eye Care in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Eye Care, Standard Eye Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Eye Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • The ageing population and environmental factors drive growth in eye care during 2025
  • Thea-Synapsis maintains its lead in eye care as competition intensifies
  • Pharmacies remain dominant in eye care distribution despite retail e-commerce growth
PROSPECTS AND OPPORTUNITIES
  • Lifestyle and environmental factors are expected to support ongoing growth of eye care
  • Promotional activities and wider availability is set to drive sales via retail e-commerce
  • Screen exposure is expected to remain a key driver of growth in eye care
CATEGORY DATA
  • Table 1 Sales of Eye Care by Category: Value 2020-2025
  • Table 2 Sales of Eye Care by Category: % Value Growth 2020-2025
  • Table 3 NBO Company Shares of Eye Care: % Value 2021-2025
  • Table 4 LBN Brand Shares of Eye Care: % Value 2022-2025
  • Table 5 Forecast Sales of Eye Care by Category: Value 2025-2030
  • Table 6 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN GREECE
EXECUTIVE SUMMARY
  • Consumer Health in 2025: The big picture
  • Key trends in 2025
  • Competitive landscape
  • Channel developments
  • What next for Consumer Health?
MARKET INDICATORS
  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
  • Table 8 Life Expectancy at Birth 2020-2025
MARKET DATA
  • Table 9 Sales of Consumer Health by Category: Value 2020-2025
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2020-2025
  • Table 11 NBO Company Shares of Consumer Health: % Value 2021-2025
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2022-2025
  • Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
  • Table 14 Distribution of Consumer Health by Format: % Value 2020-2025
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2025
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2025-2030
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources