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Eye Care in Turkey

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    Report

  • 21 Pages
  • October 2023
  • Region: Turkey
  • Euromonitor International
  • ID: 227163
The greater use of technological devices for a variety of work, communication, study and entertainment purposes during the Coronavirus (COVID-19) lockdown increased the risk of various eye problems, thereby stimulating a spike in retail volume sales of eye care products. However, as society reopened with the lifting of COVID-19 restrictions, consumers increasingly sought medical help from a doctor with regard to eye health, instead of experimenting with self-medication.

The Eye Care in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Allergy Eye Care, Standard Eye Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Eye Care market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EYE CARE IN TURKEYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Rx products and healthier lifestyles undermine OTC eye care
  • No switches limit growth potential
  • Bausch & Lomb Saglik Optik Ürünleri dominates the landscape
PROSPECTS AND OPPORTUNITIES
  • Increasing presence of sophisticated standard eye care products
  • Ageing population and lifestyle trends to support the demand for standard eye care
  • Rx products and vitamins and dietary supplements to remain the main threats
CATEGORY DATA
  • Table 1 Sales of Eye Care by Category: Value 2018-2023
  • Table 2 Sales of Eye Care by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Eye Care: % Value 2019-2023
  • Table 4 LBN Brand Shares of Eye Care: % Value 2020-2023
  • Table 5 Forecast Sales of Eye Care by Category: Value 2023-2028
  • Table 6 Forecast Sales of Eye Care by Category: % Value Growth 2023-2028
CONSUMER HEALTH IN TURKEY
EXECUTIVE SUMMARY
  • Consumer health in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
  • Table 8 Life Expectancy at Birth 2018-2023
MARKET DATA
  • Table 9 Sales of Consumer Health by Category: Value 2018-2023
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2018-2023
  • Table 11 NBO Company Shares of Consumer Health: % Value 2019-2023
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2020-2023
  • Table 13 Distribution of Consumer Health by Format: % Value 2018-2023
  • Table 14 Distribution of Consumer Health by Format and Category: % Value 2023
  • Table 15 Forecast Sales of Consumer Health by Category: Value 2023-2028
  • Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources