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Dietary Supplements in Vietnam

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    Report

  • 26 Pages
  • September 2021
  • Region: Vietnam
  • Euromonitor International
  • ID: 227287
According to the General Statistics Office, Vietnam's population is ageing at an unprecedented rate. In 2020, the country had 11.4 million elderly people aged 60 and above, with this cohort accounting for 11.86% of the total population. The ageing index also increased from 35.9% in 2009 to 48.8% in 2019. Therefore, the ageing of the population was a strong factor behind the growth rate of dietary supplements at the end of the review period.

The publisher's Dietary Supplements in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage:


Combination Dietary Supplements, Herbal/Traditional Dietary Supplements, Non-Herbal/Traditional Dietary Supplements.

Data coverage:


Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?


  • Get a detailed picture of the Dietary Supplements market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2021 DEVELOPMENTS
  • Ageing population lifts the demand for dietary supplements
  • Herbal/traditional dietary supplements characterise the category although the strongest growth is seen in non-herbal/traditional dietary supplements
  • Stricter regulation process covering advertising and launch of dietary supplements

PROSPECTS AND OPPORTUNITIES
  • Market maturity limits the growth rate of dietary supplements
  • Tougher competitive landscape over the forecast period
  • International companies retain the lead while the government clamps down on counterfeit and substandard herbal/traditional dietary supplements

CATEGORY DATA
  • Table 1 Sales of Dietary Supplements by Category: Value 2016-2021
  • Table 2 Sales of Dietary Supplements by Category: % Value Growth 2016-2021
  • Table 3 Sales of Dietary Supplements by Positioning: % Value 2016-2021
  • Table 4 NBO Company Shares of Dietary Supplements: % Value 2017-2021
  • Table 5 LBN Brand Shares of Dietary Supplements: % Value 2018-2021
  • Table 6 Forecast Sales of Dietary Supplements by Category: Value 2021-2026
  • Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026

CONSUMER HEALTH IN VIETNAM
EXECUTIVE SUMMARY
  • Consumer health in 2021: The big picture
  • COVID-19 pandemic lifts demand for vitamin and dietary supplements, analgesics and cough remedies
  • International players characterise the consumer health market in 2021
  • Chemists/pharmacies remains a significant channel for consumer health, while e-commerce achieves strong growth
  • Consumer health achieves healthy growth over the forecast period

MARKET INDICATORS
  • Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
  • Table 9 Life Expectancy at Birth 2016-2021

MARKET DATA
  • Table 10 Sales of Consumer Health by Category: Value 2016-2021
  • Table 11 Sales of Consumer Health by Category: % Value Growth 2016-2021
  • Table 12 NBO Company Shares of Consumer Health: % Value 2017-2021
  • Table 13 LBN Brand Shares of Consumer Health: % Value 2018-2021
  • Table 14 Distribution of Consumer Health by Format: % Value 2016-2021
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2021
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2021-2026
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026

APPENDIX
OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches

DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources