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Dietary Supplements in Vietnam

  • ID: 227287
  • Report
  • October 2019
  • Region: Vietnam
  • 22 pages
  • Euromonitor International
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Vietnam’s aging population is helping to drive increased interest in healthy living and contributing to fast value growth of dietary supplements. In 2018, the General Office for Population Family Planning reported that a larger percentage of Vietnam’s population had entered the aging process than ever before, forecasting that it will take less than 20 years for the proportion of people aged 65 and over to increase from 7% to 14% of the total population.

The Dietary Supplements in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Combination Dietary Supplements, Herbal/Traditional Dietary Supplements, Non-Herbal/Traditional Dietary Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Dietary Supplements market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Dietary Supplements in Vietnam

List of Contents and Tables

Headlines
Prospects
Aging, Higher Awareness of Benefits and Greater Ability To Afford Products Combine To Boost Demand for Dietary Supplements
Government Takes Strong Action To Reduce Supply of Counterfeit and Substandard Dietary Supplements in the Country
Herbal/traditional Dietary Supplements Continues Account for the Largest Share of Value Sales, As Vietnamese Prefer Them To Non-herbal Alternatives
Competitive Landscape
Increased Regulation Challenges Manufacturers of Dietary Supplements, Causing Some To Look Towards Developing Products in Other Categories
in A Leadership Landscape Characterised by International and Domestic Players, Direct Sellers Have the Most Strength
Dietary Supplements Attracts Great Interest and A Host of New Players, Making the Competitive Landscape More Challenging for Both New and Existing Players
Category Data
Table 1 Sales of Dietary Supplements by Category: Value 2014-2019
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 3 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 4 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 5 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 6 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Executive Summary
Strong Economy and Stronger Demand Boost Value Growth of Consumer Healthcare in Vietnam by Higher Double Digits in 2019
Newly Adopted Government Regulations, Restrictions and Inspections Disrupts the Stability of Dietary Supplements
Domestic Players Stand Out Among the Many Leading International Players Due To Their Command of Herbal/traditional Products, the Largest Healthcare Category
in Thriving Economy With Widening Distribution, All Channels Perform Well, With Direct Selling and Internet Retailing Largely Generating the Highest Growth
Driven by Recurring and Ongoing Factors, Consumer Healthcare Is Set To Post Higher Value Growth Over the Forecast Period
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019
Market Data
Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
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