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Laundry Care in Austria

  • ID: 228525
  • Report
  • February 2020
  • Region: Austria
  • 21 pages
  • Euromonitor International
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Innovation and the creation of new categories and products to add to standard laundry detergents or fabric softeners are contributing to growth in what is otherwise a relatively saturated environment. Products that can save time, energy and money are driving demand, such as laundry boosters, pods (especially multi-functional ones like the new Persil Discs), cold wash detergents and fabric fresheners. Major players such as Henkel and Procter & Gamble are driving the innovation in laundry care.

The Laundry Care in Austria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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List Of Contents And Tables
  • Headlines
  • Prospects
  • Innovation Still Proving Attractive To Consumers
  • Sustainability And Green Solutions Helping To Drive Growth In Laundry Care
  • Unit Prices And Average Price Per Wash Continue To Fall
  • Competitive Landscape
  • Leader Henkel Records Strong Sales And Share Growth
  • Shift Towards Eco-Friendly Brands Continues
  • Private Label Still An Important Presence Despite Falling Share
  • Category Data
  • Table 1 Sales Of Laundry Care By Category: Value 2014-2019
  • Table 2 Sales Of Laundry Care By Category: % Value Growth 2014-2019
  • Table 3 Sales Of Laundry Aids By Category: Value 2014-2019
  • Table 4 Sales Of Laundry Aids By Category: % Value Growth 2014-2019
  • Table 5 Sales Of Laundry Detergents By Category: Value 2014-2019
  • Table 6 Sales Of Laundry Detergents By Category: % Value Growth 2014-2019
  • Table 7 Nbo Company Shares Of Laundry Care: % Value 2015-2019
  • Table 8 Lbn Brand Shares Of Laundry Care: % Value 2016-2019
  • Table 9 Nbo Company Shares Of Laundry Aids: % Value 2015-2019
  • Table 10 Lbn Brand Shares Of Laundry Aids: % Value 2016-2019
  • Table 11 Nbo Company Shares Of Laundry Detergents: % Value 2015-2019
  • Table 12 Lbn Brand Shares Of Laundry Detergents: % Value 2016-2019
  • Table 13 Forecast Sales Of Laundry Care By Category: Value 2019-2024
  • Table 14 Forecast Sales Of Laundry Care By Category: % Value Growth 2019-2024
  • Executive Summary
  • Home Care Continues Recording Positive Growth In 2019
  • Convenience And Effectiveness Still Key Factors, But Green Products Also On The Rise
  • Global Players Continue To Dominate Home Care
  • Multifunctionality And Innovation Driving New Product Launches
  • Positive Development Expected To Continue For Home Care
  • Market Data
  • Table 15 Sales Of Home Care By Category: Value 2014-2019
  • Table 16 Sales Of Home Care By Category: % Value Growth 2014-2019
  • Table 17 Nbo Company Shares Of Home Care: % Value 2015-2019
  • Table 18 Lbn Brand Shares Of Home Care: % Value 2016-2019
  • Table 19 Penetration Of Private Label In Home Care By Category: % Value 2014-2019
  • Table 20 Distribution Of Home Care By Format: % Value 2014-2019
  • Table 21 Distribution Of Home Care By Format And Category: % Value 2019
  • Table 22 Forecast Sales Of Home Care By Category: Value 2019-2024
  • Table 23 Forecast Sales Of Home Care By Category: % Value Growth 2019-2024
  • Sources
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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