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Laundry Care in Brazil

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    Report

  • 25 Pages
  • January 2023
  • Region: Brazil
  • Euromonitor International
  • ID: 228527
Laundry care saw solid double-digit current value growth in 2022, especially driven by powder detergents, liquid detergents and liquid fabric softeners. During the year, COVID-19 transmission rates remained under control, so this did not influence the frequency of doing laundry, as consumers were less concerned about disinfecting their clothes.

The publisher's Laundry Care in Brazil market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

LAUNDRY CARE IN BRAZIL

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Consistent retail value growth in an inflationary period
  • Polarisation in a challenging year
  • Discounters and supermarkets lead in terms of distribution channel performance
PROSPECTS AND OPPORTUNITIES
  • Laundry services should continue to gain popularity
  • Performance and quality claims common on home care packaging
  • Sustainable solutions, from performance to packaging
  • CATEGORY INDICATORS
  • Table 1 Household Possession of Washing Machines 2017-2022
CATEGORY DATA
  • Table 2 Sales of Laundry Care by Category: Value 2017-2022
  • Table 3 Sales of Laundry Care by Category: % Value Growth 2017-2022
  • Table 4 Sales of Laundry Aids by Category: Value 2017-2022
  • Table 5 Sales of Laundry Aids by Category: % Value Growth 2017-2022
  • Table 6 Sales of Laundry Detergents by Category: Value 2017-2022
  • Table 7 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
  • Table 8 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2017-2022
  • Table 9 NBO Company Shares of Laundry Care: % Value 2018-2022
  • Table 10 LBN Brand Shares of Laundry Care: % Value 2019-2022
  • Table 11 NBO Company Shares of Laundry Aids: % Value 2018-2022
  • Table 12 LBN Brand Shares of Laundry Aids: % Value 2019-2022
  • Table 13 NBO Company Shares of Laundry Detergents: % Value 2018-2022
  • Table 14 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
  • Table 15 Forecast Sales of Laundry Care by Category: Value 2022-2027
  • Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027
HOME CARE IN BRAZIL

EXECUTIVE SUMMARY
  • Home care in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 17 Households 2017-2022
MARKET DATA
  • Table 18 Sales of Home Care by Category: Value 2017-2022
  • Table 19 Sales of Home Care by Category: % Value Growth 2017-2022
  • Table 20 NBO Company Shares of Home Care: % Value 2018-2022
  • Table 21 LBN Brand Shares of Home Care: % Value 2019-2022
  • Table 22 Penetration of Private Label in Home Care by Category: % Value 2017-2022
  • Table 23 Distribution of Home Care by Format: % Value 2017-2022
  • Table 24 Distribution of Home Care by Format and Category: % Value 2022
  • Table 25 Forecast Sales of Home Care by Category: Value 2022-2027
  • Table 26 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER

SOURCES
  • Summary 1 Research Sources