Laundry Care in Italy

Laundry care in Italy continued to be dominated in retail volume terms by concentrated liquid detergents and liquid fabric softeners, with the latter experiencing stable demand as Italians aimed to increase the quality and results of their laundry. However, demand for concentrated liquid detergents generally waned at the end of the review period, while standard liquid detergents continued to record strong declines.

The author's Laundry Care in Italy market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Home Care.

Data coverage: market sizes historic and forecasts, company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Laundry Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.