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Laundry Care in Italy

  • ID: 228537
  • Report
  • February 2021
  • Region: Italy
  • 29 pages
  • Euromonitor International
Despite enforced periods of lockdown and limitations on outdoor activities, consumers increased their demand for laundry care in 2020 to ensure proper hygiene in light of the pandemic. All apparel worn to go out for grocery shopping and other activities was carefully cleaned and sanitised by consumers in 2020, especially when public transportation was used, to curb the spread of COVID-19.

The Laundry Care in Italy market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
KEY DATA FINDINGS

2020 IMPACT
  • Laundry care benefits from increased focus on hygiene in 2020
  • Consumers are limited by what they can buy in stores
  • Shift towards more ecological laundry care and sustainable packaging continues
RECOVERY AND OPPORTUNITIES
  • Strong growth projected for forecast period
  • Liquid tablet detergents may become more appealing
  • Promising potential for growth
CATEGORY INDICATORS
  • Table 1 Household Possession of Washing Machines 2015-2020
CATEGORY DATA
  • Table 2 Sales of Laundry Care by Category: Value 2015-2020
  • Table 3 Sales of Laundry Care by Category: % Value Growth 2015-2020
  • Table 4 Sales of Laundry Aids by Category: Value 2015-2020
  • Table 5 Sales of Laundry Aids by Category: % Value Growth 2015-2020
  • Table 6 Sales of Laundry Detergents by Category: Value 2015-2020
  • Table 7 Sales of Laundry Detergents by Category: % Value Growth 2015-2020
  • Table 8 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2015-2020
  • Table 9 NBO Company Shares of Laundry Care: % Value 2016-2020
  • Table 10 LBN Brand Shares of Laundry Care: % Value 2017-2020
  • Table 11 NBO Company Shares of Laundry Aids: % Value 2016-2020
  • Table 12 LBN Brand Shares of Laundry Aids: % Value 2017-2020
  • Table 13 NBO Company Shares of Laundry Detergents: % Value 2016-2020
  • Table 14 LBN Brand Shares of Laundry Detergents: % Value 2017-2020
  • Table 15 Forecast Sales of Laundry Care by Category: Value 2020-2025
  • Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
  • COVID-19 impact on home care
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for home care?
  • Chart 1 Home Care Value Sales Growth Scenarios: 2018-2025
  • Chart 2 Home Care Impact of Drivers on Value Sales: 2018-2025
MARKET INDICATORS
  • Table 17 Households 2015-2020
MARKET DATA
  • Table 18 Sales of Home Care by Category: Value 2015-2020
  • Table 19 Sales of Home Care by Category: % Value Growth 2015-2020
  • Table 20 NBO Company Shares of Home Care: % Value 2016-2020
  • Table 21 LBN Brand Shares of Home Care: % Value 2017-2020
  • Table 22 Penetration of Private Label in Home Care by Category: % Value 2015-2020
  • Table 23 Distribution of Home Care by Format: % Value 2015-2020
  • Table 24 Distribution of Home Care by Format and Category: % Value 2020
  • Table 25 Forecast Sales of Home Care by Category: Value 2020-2025
  • Table 26 Forecast Sales of Home Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
  • Summary 1 Research Sources

Note: Product cover images may vary from those shown
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