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Laundry Care in Italy

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    Report

  • 27 Pages
  • February 2024
  • Region: Italy
  • Euromonitor International
  • ID: 228537
Demand for laundry care products continued to fall in Italy in 2023, as consumers maintained the less rigorous washing and sanitation regimes practised pre-pandemic. Reduced anxiety over catching the virus, along with rising electricity costs and falling purchasing power led to a more careful focus on ways to save money.

The Laundry Care in Italy market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

LAUNDRY CARE IN ITALYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Consumers focus on saving money and energy in 2023
  • Henkel maintains lead in laundry care, while increased socialising boosts sales in fine fabric detergents and fresheners
  • Dryer sheets fall thanks to reduced use of automatic dryers, and sustainability trends persist in laundry care
PROSPECTS AND OPPORTUNITIES
  • Environmental factors to have increased impact on trends and development
  • Growth forecast for automatic laundry detergents as consumers prioritise spending
  • Water will be increasingly scarce, with green products expanding throughout laundry care
CATEGORY INDICATORS
  • Table 1 Household Possession of Washing Machines 2018-2023
CATEGORY DATA
  • Table 2 Sales of Laundry Care by Category: Value 2018-2023
  • Table 3 Sales of Laundry Care by Category: % Value Growth 2018-2023
  • Table 4 Sales of Laundry Aids by Category: Value 2018-2023
  • Table 5 Sales of Laundry Aids by Category: % Value Growth 2018-2023
  • Table 6 Sales of Laundry Detergents by Category: Value 2018-2023
  • Table 7 Sales of Laundry Detergents by Category: % Value Growth 2018-2023
  • Table 8 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2018-2023
  • Table 9 NBO Company Shares of Laundry Care: % Value 2019-2023
  • Table 10 LBN Brand Shares of Laundry Care: % Value 2020-2023
  • Table 11 NBO Company Shares of Laundry Aids: % Value 2019-2023
  • Table 12 LBN Brand Shares of Laundry Aids: % Value 2020-2023
  • Table 13 NBO Company Shares of Laundry Detergents: % Value 2019-2023
  • Table 14 LBN Brand Shares of Laundry Detergents: % Value 2020-2023
  • Table 15 Forecast Sales of Laundry Care by Category: Value 2023-2028
  • Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2023-2028
HOME CARE IN ITALY
EXECUTIVE SUMMARY
  • Home care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 17 Households 2018-2023
MARKET DATA
  • Table 18 Sales of Home Care by Category: Value 2018-2023
  • Table 19 Sales of Home Care by Category: % Value Growth 2018-2023
  • Table 20 NBO Company Shares of Home Care: % Value 2019-2023
  • Table 21 LBN Brand Shares of Home Care: % Value 2020-2023
  • Table 22 Penetration of Private Label in Home Care by Category: % Value 2018-2023
  • Table 23 Distribution of Home Care by Format: % Value 2018-2023
  • Table 24 Distribution of Home Care by Format and Category: % Value 2023
  • Table 25 Forecast Sales of Home Care by Category: Value 2023-2028
  • Table 26 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources