Demand for laundry care products fell in 2022, as consumers returned to pre-pandemic washing and sanitation regimes, which were less rigorous than during the height of the COVID-19 crisis Overall, Italians felt less anxious about contacting the virus, thanks to the milder symptoms of new variants and low rates of hospitalisation. This was in marked contrast to 2020, when laundry care products saw healthy growth in volume terms, driven by an increased focus on cleanliness and hygiene.
The publisher's Laundry Care in Italy market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The publisher's Laundry Care in Italy market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Laundry Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
LAUNDRY CARE IN ITALYKEY DATA FINDINGS
2022 DEVELOPMENTS
- Rising energy costs lead to decline in number of washing cycles, although scent boosters gain traction amongst consumers
- Sustainability grows in importance
- Henkel retains its lead, while appliance manufacturers focus on introducing their own laundry care lines
- Environmental concerns will play a key role, with appliance manufacturers and laundry care players working together to produce optimal laundry care solutions
- Difficult economic conditions will restrict sales of non-essential products, with smaller packaging sizes expected to grow in importance
- Large brands to build critical mass in production of green products
- CATEGORY INDICATORS
- Table 1 Household Possession of Washing Machines 2017-2022
- Table 2 Sales of Laundry Care by Category: Value 2017-2022
- Table 3 Sales of Laundry Care by Category: % Value Growth 2017-2022
- Table 4 Sales of Laundry Aids by Category: Value 2017-2022
- Table 5 Sales of Laundry Aids by Category: % Value Growth 2017-2022
- Table 6 Sales of Laundry Detergents by Category: Value 2017-2022
- Table 7 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
- Table 8 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2017-2022
- Table 9 NBO Company Shares of Laundry Care: % Value 2018-2022
- Table 10 LBN Brand Shares of Laundry Care: % Value 2019-2022
- Table 11 NBO Company Shares of Laundry Aids: % Value 2018-2022
- Table 12 LBN Brand Shares of Laundry Aids: % Value 2019-2022
- Table 13 NBO Company Shares of Laundry Detergents: % Value 2018-2022
- Table 14 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
- Table 15 Forecast Sales of Laundry Care by Category: Value 2022-2027
- Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027
EXECUTIVE SUMMARY
- Home care in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for home care?
- Table 17 Households 2017-2022
- Table 18 Sales of Home Care by Category: Value 2017-2022
- Table 19 Sales of Home Care by Category: % Value Growth 2017-2022
- Table 20 NBO Company Shares of Home Care: % Value 2018-2022
- Table 21 LBN Brand Shares of Home Care: % Value 2019-2022
- Table 22 Penetration of Private Label in Home Care by Category: % Value 2017-2022
- Table 23 Distribution of Home Care by Format: % Value 2017-2022
- Table 24 Distribution of Home Care by Format and Category: % Value 2022
- Table 25 Forecast Sales of Home Care by Category: Value 2022-2027
- Table 26 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
SOURCES
- Summary 1 Research Sources
