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Laundry Care in Italy

  • ID: 228537
  • Report
  • February 2022
  • Region: Italy
  • 27 Pages
  • Euromonitor International
With COVID-19 still present in the country, laundry care continued to be deeply ingrained in Italian consumers’ everyday habits. Since the beginning of the pandemic consumers have been concerned about sanitising clothing that they have worn when out and about in public, and, with the roll-out of the country’s vaccination programme and increased mobility as a result, this habit has continued to be seen in 2021.

The Laundry Care in Italy market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.
Note: Product cover images may vary from those shown

LAUNDRY CARE IN ITALYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Vaccination roll-out and increased mobility help support laundry care sales
  • Scent boosters continue to benefit from the desire for pleasant-smelling laundry
  • Sustainability has continued to develop in laundry care during the pandemic
PROSPECTS AND OPPORTUNITIES
  • Laundry care and laundry appliances increasingly intertwined
  • Liquid tablet detergents set to see growth over the forecast period
  • Rising prices for softeners
CATEGORY INDICATORS
  • Table 1 Household Possession of Washing Machines 2016-2021
CATEGORY DATA
  • Table 2 Sales of Laundry Care by Category: Value 2016-2021
  • Table 3 Sales of Laundry Care by Category: % Value Growth 2016-2021
  • Table 4 Sales of Laundry Aids by Category: Value 2016-2021
  • Table 5 Sales of Laundry Aids by Category: % Value Growth 2016-2021
  • Table 6 Sales of Laundry Detergents by Category: Value 2016-2021
  • Table 7 Sales of Laundry Detergents by Category: % Value Growth 2016-2021
  • Table 8 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2016-2021
  • Table 9 NBO Company Shares of Laundry Care: % Value 2017-2021
  • Table 10 LBN Brand Shares of Laundry Care: % Value 2018-2021
  • Table 11 NBO Company Shares of Laundry Aids: % Value 2017-2021
  • Table 12 LBN Brand Shares of Laundry Aids: % Value 2018-2021
  • Table 13 NBO Company Shares of Laundry Detergents: % Value 2017-2021
  • Table 14 LBN Brand Shares of Laundry Detergents: % Value 2018-2021
  • Table 15 Forecast Sales of Laundry Care by Category: Value 2021-2026
  • Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026
  • CHART 1 Home Care Value Sales Growth Scenarios: 2019-2026
  • CHART 2 Home Care Impact of Drivers on Value Sales: 2019-2026
HOME CARE IN ITALY
EXECUTIVE SUMMARY
  • Home care in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 17 Households 2016-2021
MARKET DATA
  • Table 18 Sales of Home Care by Category: Value 2016-2021
  • Table 19 Sales of Home Care by Category: % Value Growth 2016-2021
  • Table 20 NBO Company Shares of Home Care: % Value 2017-2021
  • Table 21 LBN Brand Shares of Home Care: % Value 2018-2021
  • Table 22 Penetration of Private Label in Home Care by Category: % Value 2016-2021
  • Table 23 Distribution of Home Care by Format: % Value 2016-2021
  • Table 24 Distribution of Home Care by Format and Category: % Value 2021
  • Table 25 Forecast Sales of Home Care by Category: Value 2021-2026
  • Table 26 Forecast Sales of Home Care by Category: % Value Growth 2021-2026
SOURCES
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown