Laundry Care in Italy

The Italian Government continued to offer a stimulus package in 2024 to encourage consumers to purchase energy efficient appliances. Under the scheme consumers could benefit from a EUR100 subsidy on washing machines and washer-dryers with an energy rating not lower than class A, with this subsidy increasing to EU200 for families with an annual income of less than EUR25,000. While this benefited sales of home laundry appliances it also had a positive knock-on effect on sales of laundry care.

The Laundry Care in Italy market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Laundry Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.