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Laundry Care in Italy

  • ID: 228537
  • Report
  • February 2020
  • Region: Italy
  • 6 pages
  • Euromonitor International
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Laundry care in Italy continued to be dominated in retail volume terms by concentrated liquid detergents and liquid fabric softeners, with the latter experiencing stable demand as Italians aimed to increase the quality and results of their laundry. However, demand for concentrated liquid detergents generally waned at the end of the review period, while standard liquid detergents continued to record strong declines.

The author's Laundry Care in Italy market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Home Care.

Data coverage: market sizes historic and forecasts, company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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List Of Contents And Tables
  • Headlines
  • Prospects
  • Consumers Appreciate More Sophisticated Multi-Purpose Formats Offered By Liquid Tablet Detergents
  • Mixed Performance For Maturing Laundry Aids
  • Despite Move Towards More Ecological Laundry Care And Sustainable Packaging
  • Competitive Landscape
  • Henkel Looks To Streamline Product Portfolio, Leading To Loss Of Share
  • Procter & Gamble’S Promotional Activity Leads To Strong Volume Share Gain For Dash 3-In-1 Liquid Tablet Detergents
  • Reckitt Benckiser Focuses On More Niche Areas Of Laundry Care
  • Category Indicators
  • Table 1 Household Possession Of Washing Machines 2014-2019
  • Category Data
  • Table 2 Sales Of Laundry Care By Category: Value 2014-2019
  • Table 3 Sales Of Laundry Care By Category: % Value Growth 2014-2019
  • Table 4 Sales Of Laundry Aids By Category: Value 2014-2019
  • Table 5 Sales Of Laundry Aids By Category: % Value Growth 2014-2019
  • Table 6 Sales Of Laundry Detergents By Category: Value 2014-2019
  • Table 7 Sales Of Laundry Detergents By Category: % Value Growth 2014-2019
  • Table 8 Sales Of In-Wash Spot And Stain Removers By Type: % Value Breakdown 2014-2019
  • Table 9 Nbo Company Shares Of Laundry Care: % Value 2015-2019
  • Table 10 Lbn Brand Shares Of Laundry Care: % Value 2016-2019
  • Table 11 Nbo Company Shares Of Laundry Aids: % Value 2015-2019
  • Table 12 Lbn Brand Shares Of Laundry Aids: % Value 2016-2019
  • Table 13 Nbo Company Shares Of Laundry Detergents: % Value 2015-2019
  • Table 14 Lbn Brand Shares Of Laundry Detergents: % Value 2016-2019
  • Table 15 Forecast Sales Of Laundry Care By Category: Value 2019-2024
  • Table 16 Forecast Sales Of Laundry Care By Category: % Value Growth 2019-2024
  • Executive Summary
  • Mixed Performance Within Home Care With Strongly Performing Products Addressing Consumer Demand For Greater Convenience And Multi-Functional Attributes
  • Growing Environmental Awareness Amongst Population Is Slowly Increasing Demand For Ecological Development Within Home Care
  • Major Global Players Lead Home Care Due To Large Product Portfolios That Enjoy Consumer Recognition And Wide Distribution
  • Streamlining Of Portfolios Noted In Home Care In 2019, Although Air Wick Offers Interesting Concept
  • Improved Performance For Home Care With Higher Current Value Sales Driven By Willingness Of Italians To Invest In Innovative, Convenient Or Ecological Products
  • Market Indicators
  • Table 17 Households 2014-2019
  • Market Data
  • Table 18 Sales Of Home Care By Category: Value 2014-2019
  • Table 19 Sales Of Home Care By Category: % Value Growth 2014-2019
  • Table 20 Nbo Company Shares Of Home Care: % Value 2015-2019
  • Table 21 Lbn Brand Shares Of Home Care: % Value 2016-2019
  • Table 22 Penetration Of Private Label In Home Care By Category: % Value 2014-2019
  • Table 23 Distribution Of Home Care By Format: % Value 2014-2019
  • Table 24 Distribution Of Home Care By Format And Category: % Value 2019
  • Table 25 Forecast Sales Of Home Care By Category: Value 2019-2024
  • Table 26 Forecast Sales Of Home Care By Category: % Value Growth 2019-2024
  • Sources
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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