Laundry care saw an improved performance in volume terms in 2022. Growth was boosted by a return of pre-pandemic lifestyles, following the easing of COVID-19 related restrictions, which saw many Mexicans returning to their physical offices and educational establishments. This led to an increase in the frequency of clothes washing, as consumers paid more attention to their appearance and overall personal hygiene.
The publisher's Laundry Care in Mexico market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The publisher's Laundry Care in Mexico market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Laundry Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
LAUNDRY CARE IN MEXICOKEY DATA FINDINGS
2022 DEVELOPMENTS
- Improved performance for laundry care in 2022, following a return to pre-pandemic lifestyle patterns
- Inflationary pressures have negative impact on washing machine usage, as well as facilitating switch towards cheaper brands
- Local player Fábrica de Jabón la Corona continues to lead sales, while cost-effective bar detergents still playing an important role
- Steady growth expected, in line with growing washing machine penetration and rise of convenience trends
- Products with antibacterial properties will remain in demand
- Green alternatives will continue to gain traction
- Table 1 Household Possession of Washing Machines 2017-2022
- Table 2 Sales of Laundry Care by Category: Value 2017-2022
- Table 3 Sales of Laundry Care by Category: % Value Growth 2017-2022
- Table 4 Sales of Laundry Aids by Category: Value 2017-2022
- Table 5 Sales of Laundry Aids by Category: % Value Growth 2017-2022
- Table 6 Sales of Laundry Detergents by Category: Value 2017-2022
- Table 7 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
- Table 8 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2017-2022
- Table 9 NBO Company Shares of Laundry Care: % Value 2018-2022
- Table 10 LBN Brand Shares of Laundry Care: % Value 2019-2022
- Table 11 NBO Company Shares of Laundry Aids: % Value 2018-2022
- Table 12 LBN Brand Shares of Laundry Aids: % Value 2019-2022
- Table 13 NBO Company Shares of Laundry Detergents: % Value 2018-2022
- Table 14 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
- Table 15 Forecast Sales of Laundry Care by Category: Value 2022-2027
- Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027
EXECUTIVE SUMMARY
- Home care in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for home care?
- Table 17 Households 2017-2022
- Table 18 Sales of Home Care by Category: Value 2017-2022
- Table 19 Sales of Home Care by Category: % Value Growth 2017-2022
- Table 20 NBO Company Shares of Home Care: % Value 2018-2022
- Table 21 LBN Brand Shares of Home Care: % Value 2019-2022
- Table 22 Penetration of Private Label in Home Care by Category: % Value 2017-2022
- Table 23 Distribution of Home Care by Format: % Value 2017-2022
- Table 24 Distribution of Home Care by Format and Category: % Value 2022
- Table 25 Forecast Sales of Home Care by Category: Value 2022-2027
- Table 26 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
SOURCES
- Summary 1 Research Sources
