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Laundry Care in Mexico

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    Report

  • 24 Pages
  • February 2024
  • Region: Mexico
  • Euromonitor International
  • ID: 228538
In 2023, laundry care saw a return to growth in volume terms, and higher growth in current value terms. Sales were boosted by the return of pre-pandemic lifestyles. This led to an increase in the frequency of washing clothes, as consumers paid more attention to their appearance and overall personal hygiene.

The Laundry Care in Mexico market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

LAUNDRY CARE IN MEXICOKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Scents and segmentation are the leading trends in laundry care in 2023
  • Concentrated formulae offer cost-saving, while delivering an eco-friendly approach
  • Brands bet on multipurpose products
PROSPECTS AND OPPORTUNITIES
  • Liquid detergents will be increasingly popular, but new formats are also set to emerge, including sheets
  • Sustainability likely to be a driving force in the forecast period
  • Private label will play an increasingly important role
CATEGORY INDICATORS
  • Table 1 Household Possession of Washing Machines 2018-2023
CATEGORY DATA
  • Table 2 Sales of Laundry Care by Category: Value 2018-2023
  • Table 3 Sales of Laundry Care by Category: % Value Growth 2018-2023
  • Table 4 Sales of Laundry Aids by Category: Value 2018-2023
  • Table 5 Sales of Laundry Aids by Category: % Value Growth 2018-2023
  • Table 6 Sales of Laundry Detergents by Category: Value 2018-2023
  • Table 7 Sales of Laundry Detergents by Category: % Value Growth 2018-2023
  • Table 8 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2018-2023
  • Table 9 NBO Company Shares of Laundry Care: % Value 2019-2023
  • Table 10 LBN Brand Shares of Laundry Care: % Value 2020-2023
  • Table 11 NBO Company Shares of Laundry Aids: % Value 2019-2023
  • Table 12 LBN Brand Shares of Laundry Aids: % Value 2020-2023
  • Table 13 NBO Company Shares of Laundry Detergents: % Value 2019-2023
  • Table 14 LBN Brand Shares of Laundry Detergents: % Value 2020-2023
  • Table 15 Forecast Sales of Laundry Care by Category: Value 2023-2028
  • Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2023-2028
HOME CARE IN MEXICO
EXECUTIVE SUMMARY
  • Home care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 17 Households 2018-2023
MARKET DATA
  • Table 18 Sales of Home Care by Category: Value 2018-2023
  • Table 19 Sales of Home Care by Category: % Value Growth 2018-2023
  • Table 20 NBO Company Shares of Home Care: % Value 2019-2023
  • Table 21 LBN Brand Shares of Home Care: % Value 2020-2023
  • Table 22 Penetration of Private Label in Home Care by Category: % Value 2018-2023
  • Table 23 Distribution of Home Care by Format: % Value 2018-2023
  • Table 24 Distribution of Home Care by Format and Category: % Value 2023
  • Table 25 Forecast Sales of Home Care by Category: Value 2023-2028
  • Table 26 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources