Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Polishes market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
KEY DATA FINDINGS2024 DEVELOPMENTS
- The economic conditions fuel an ongoing retail volume decline for polishes
- In line with fashion trends, shoe polish sales struggle while trainer care gains ground
- Smaller brands and niche channels gain market share during 2024
- Changes in style and décor are set to limit demand for polishes over the forecast period
- Younger consumers will increasingly view polishing as an outdated cleaning method
- Trainer care products are an area that provides a growth opportunity
- Table 1 Sales of Polishes by Category: Value 2019-2024
- Table 2 Sales of Polishes by Category: % Value Growth 2019-2024
- Table 3 NBO Company Shares of Polishes: % Value 2020-2024
- Table 4 LBN Brand Shares of Polishes: % Value 2021-2024
- Table 5 Forecast Sales of Polishes by Category: Value 2024-2029
- Table 6 Forecast Sales of Polishes by Category: % Value Growth 2024-2029
EXECUTIVE SUMMARY
- Home care in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for home care?
- Table 7 Households 2019-2024
- Table 8 Sales of Home Care by Category: Value 2019-2024
- Table 9 Sales of Home Care by Category: % Value Growth 2019-2024
- Table 10 NBO Company Shares of Home Care: % Value 2020-2024
- Table 11 LBN Brand Shares of Home Care: % Value 2021-2024
- Table 12 Penetration of Private Label in Home Care by Category: % Value 2019-2024
- Table 13 Distribution of Home Care by Format: % Value 2019-2024
- Table 14 Distribution of Home Care by Format and Category: % Value 2024
- Table 15 Forecast Sales of Home Care by Category: Value 2024-2029
- Table 16 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
SOURCES
- Summary 1 Research Sources

