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Polishes in Germany

  • ID: 228578
  • Report
  • February 2020
  • Region: Europe, Germany
  • 4 Pages
  • Euromonitor International
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Polishes posted another current value sales decline in 2019 due to demand being restrained by changing consumer lifestyles, habits and patterns. Faced with a busier pace of life, the millennial generation are not keen to pursue conventional polishing habits, be it for metal, floors, shoes or furniture. They prefer more practical solutions such as impregnated wet wipes or alternative flooring and/or materials that require less care.

The Polishes in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Home Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Polishes market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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  • Polishes in Germany
  • February 2020
List of Contents and Tables
  • Headlines
  • Prospects
  • Polishes declines in 2019 due to changing consumer lifestyles and patterns
  • Shoe polish is unpopular with the younger generation
  • Furniture polish is expected to decline due to wooden furniture becoming less popular
  • Competitive Landscape
  • Werner & Mertz leads polishes with its Erdal brand
  • Mr Muscle dominates metal polishes in 2019
  • New materials expected to boost sales of polishes
  • Category Data
  • Table 1 Sales of Polishes by Category: Value 2014-2019
  • Table 2 Sales of Polishes by Category: % Value Growth 2014-2019
  • Table 3 NBO Company Shares of Polishes: % Value 2015-2019
  • Table 4 LBN Brand Shares of Polishes: % Value 2016-2019
  • Table 5 Forecast Sales of Polishes by Category: Value 2019-2024
  • Table 6 Forecast Sales of Polishes by Category: % Value Growth 2019-2024
  • Executive Summary
  • Slow recovery in 2019: Innovation and efficiency are the main growth drivers
  • Cleaning is no longer a hassle: Germans enjoy their cleaning chores
  • Henkel AG & Co KGaA leads and grows stronger in 2019
  • Home care is becoming more natural and eco-friendlier
  • Forecast period performance of home care will remain limited
  • Market Indicators
  • Table 7 Households 2014-2019
  • Market Data
  • Table 8 Sales of Home Care by Category: Value 2014-2019
  • Table 9 Sales of Home Care by Category: % Value Growth 2014-2019
  • Table 10 NBO Company Shares of Home Care: % Value 2015-2019
  • Table 11 LBN Brand Shares of Home Care: % Value 2016-2019
  • Table 12 Penetration of Private Label in Home Care by Category: % Value 2014-2019
  • Table 13 Distribution of Home Care by Format: % Value 2014-2019
  • Table 14 Distribution of Home Care by Format and Category: % Value 2019
  • Table 15 Forecast Sales of Home Care by Category: Value 2019-2024
  • Table 16 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
  • Sources
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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