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Retailing in Thailand

  • ID: 228600
  • Report
  • February 2022
  • Region: Thailand
  • 145 Pages
  • Euromonitor International

FEATURED COMPANIES

  • Amway (Thailand) Ltd
  • Cencar Co Ltd
  • CP 7-Eleven PCL
  • IT City PCL
  • Samart I-Mobile PCL
  • Se-Education PCL
Retailing current value sales in Thailand fell for the second year in a row during 2021, with the rate of decline accelerating into double digits. Having seen very few cases of COVID-19 during 2020, its incidence soared during mid-2021, leading to a new lockdown in July 2021 (the first was in 2020). This led to the closure of non-essential retail outlets, such as department stores and variety stores, for an extended period.

The Retailing in Thailand report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-Based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Retailing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Amway (Thailand) Ltd
  • Cencar Co Ltd
  • CP 7-Eleven PCL
  • IT City PCL
  • Samart I-Mobile PCL
  • Se-Education PCL

RETAILING IN THAILAND
EXECUTIVE SUMMARY
  • Retailing in 2021: The big picture
  • Restrictions on movement drive surge in e-commerce
  • Tesco exits Thailand after almost a quarter of a century
  • What next for retailing?
OPERATING ENVIRONMENT
  • Informal retailing
  • Opening hours
  • Summary 1 Standard Opening Hours by Channel Type 2021
  • Physical retail landscape
  • Cash and carry
  • Seasonality
  • 11.11 or single day
  • Mid- and end-year sales
  • Black Friday
  • Back to School
  • Payments
  • Delivery and collection
  • Emerging business models
MARKET DATA
  • Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
  • Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
  • Table 3 Sales in Store-based Retailing by Channel: Value 2016-2021
  • Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
  • Table 5 Store-based Retailing Outlets by Channel: Units 2016-2021
  • Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021
  • Table 7 Sales in Non-Store Retailing by Channel: Value 2016-2021
  • Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
  • Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
  • Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 11 Sales in Grocery Retailers by Channel: Value 2016-2021
  • Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021
  • Table 13 Grocery Retailers Outlets by Channel: Units 2016-2021
  • Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
  • Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
  • Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 17 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
  • Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
  • Table 19 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
  • Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
  • Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021
  • Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 23 Sales in Mixed Retailers by Channel: Value 2016-2021
  • Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021
  • Table 25 Mixed Retailers Outlets by Channel: Units 2016-2021
  • Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021
  • Table 27 Retailing GBO Company Shares: % Value 2017-2021
  • Table 28 Retailing GBN Brand Shares: % Value 2018-2021
  • Table 29 Store-based Retailing GBO Company Shares: % Value 2017-2021
  • Table 30 Store-based Retailing GBN Brand Shares: % Value 2018-2021
  • Table 31 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
  • Table 32 Non-Store Retailing GBO Company Shares: % Value 2017-2021
  • Table 33 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
  • Table 34 Grocery Retailers GBO Company Shares: % Value 2017-2021
  • Table 35 Grocery Retailers GBN Brand Shares: % Value 2018-2021
  • Table 36 Grocery Retailers LBN Brand Shares: Outlets 2018-2021
  • Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
  • Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
  • Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
  • Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
  • Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
  • Table 42 Mixed Retailers GBO Company Shares: % Value 2017-2021
  • Table 43 Mixed Retailers GBN Brand Shares: % Value 2018-2021
  • Table 44 Mixed Retailers LBN Brand Shares: Outlets 2018-2021
  • Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021
  • Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
  • Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
  • Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026
  • Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026
  • Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026
  • Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
  • Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
  • Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
  • Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
  • Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026
  • Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026
  • Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026
  • Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
  • Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
  • Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
  • Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
  • Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
  • Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
  • Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
  • Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026
  • Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026
  • Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026
  • Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
SOURCES
  • Summary 2 Research Sources
CONVENIENCE STORES IN THAILANDKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Retail current value sales continue to fall during 2021, as pandemic limits opening hours
  • Convenience stores adapt to COVID-19 by installing more vending machines
  • 7-Eleven widens its offer to include banking and in-store dining
PROSPECTS AND OPPORTUNITIES
  • Retail current value sales will not exceed their pre-pandemic peak until 2025
  • Convenience stores will continue to expand their offer
  • Convenience stores will increasingly work with online delivery apps
CHANNEL DATA
  • Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021
  • Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 74 Convenience Stores GBO Company Shares: % Value 2017-2021
  • Table 75 Convenience Stores GBN Brand Shares: % Value 2018-2021
  • Table 76 Convenience Stores LBN Brand Shares: Outlets 2018-2021
  • Table 77 Convenience Stores LBN Brand Shares: Selling Space 2018-2021
  • Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
DISCOUNTERS IN THAILAND2021 DEVELOPMENTSHYPERMARKETS IN THAILANDKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Value sales have plunged by more than a quarter since the onset of the pandemic
  • Hypermarkets ramp up online presence
  • Demand for non-grocery items particularly weak
PROSPECTS AND OPPORTUNITIES
  • Recovery from COVID-19 sales slump will take several years
  • Competitive pressure from e-commerce will intensify
  • Hypermarkets will seek to become destination stores
CHANNEL DATA
  • Table 80 Hypermarkets: Value Sales, Outlets and Selling Space 2016-2021
  • Table 81 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 82 Hypermarkets GBO Company Shares: % Value 2017-2021
  • Table 83 Hypermarkets GBN Brand Shares: % Value 2018-2021
  • Table 84 Hypermarkets LBN Brand Shares: Outlets 2018-2021
  • Table 85 Hypermarkets LBN Brand Shares: Selling Space 2018-2021
  • Table 86 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 87 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
SUPERMARKETS IN THAILANDKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Amid a reduction in opening hours due to pandemic restrictions, supermarket current value sales continue to decline
  • Supermarkets reduce delivery charges in an effort to entice consumers online
  • Second-placed Talad Lotus changes hands and is renamed Lotus’s
PROSPECTS AND OPPORTUNITIES
  • Post-pandemic recovery will be sluggish
  • Fresh food will be a key growth driver
  • Promotional offers and discounting will become more aggressive
CHANNEL DATA
  • Table 88 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021
  • Table 89 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 90 Supermarkets GBO Company Shares: % Value 2017-2021
  • Table 91 Supermarkets GBN Brand Shares: % Value 2018-2021
  • Table 92 Supermarkets LBN Brand Shares: Outlets 2018-2021
  • Table 93 Supermarkets LBN Brand Shares: Selling Space 2018-2021
  • Table 94 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 95 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
TRADITIONAL GROCERY RETAILERS IN THAILANDKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Current value sales plunge by fifth amid tighter pandemic restrictions
  • Traditional grocery retailers stock more ready meals and frozen foods, as consumers seek to shop closer to home
  • Government co-payment scheme helps to support demand
PROSPECTS AND OPPORTUNITIES
  • Supermarkets and convenience store expansion will continue to put pressure on traditional grocery retailers
  • Online competition will intensify
  • Traditional grocery retailers will seek to widen their offer
CHANNEL DATA
  • Table 96 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
  • Table 97 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 98 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021
  • Table 99 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021
  • Table 100 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021
  • Table 101 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
  • Table 102 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 103 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN THAILANDKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Pandemic devastates demand, leading to widespread store closures, with tourist areas particularly hard hit
  • Pandemic leads to an increased emphasis on digital marketing
  • Luxury brands particularly hard hit by the pandemic
PROSPECTS AND OPPORTUNITIES
  • Tourism revival will aid recovery in demand
  • Apparel and footwear specialists will pivot towards an omnichannel model
  • Marketing will also shift online
CHANNEL DATA
  • Table 104 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
  • Table 105 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 106 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021
  • Table 107 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021
  • Table 108 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021
  • Table 109 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
  • Table 110 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 111 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
ELECTRONICS AND APPLIANCE SPECIALIST RETAILERS IN THAILANDKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Lockdown drives double-digit decline in retail current value sales
  • Lockdown boots demand for computers, TVs and small cooking appliances
  • IT City benefits from its focus on computers and gaming
PROSPECTS AND OPPORTUNITIES
  • Stimulus efforts will support a rebound in demand, but e-commerce expansion will put downward pressure on physical store sales
  • Digital devices will play an ever-more important role in Thai lifestyles
  • Heightened interest in health and wellness will impact demand for consumer electronics
CHANNEL DATA
  • Table 112 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
  • Table 113 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 114 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021
  • Table 115 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021
  • Table 116 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021
  • Table 117 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
  • Table 118 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 119 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HEALTH AND BEAUTY SPECIALIST RETAILERS IN THAILANDKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Drugstores/parapharmacies and chemists/pharmacies fare much better than other health beauty specialist retailers
  • Leader Watson invests in new technology to improve the customer experience
  • New Boots app provides consumers with access to online consultations
PROSPECTS AND OPPORTUNITIES
  • Economic recovery, the normalisation of daily life and revival in tourism will drive recovery
  • Watsons and Boots will continue to invest in e-commerce, but the shift online will be gradual
  • Health and wellness trend will outlast the pandemic
CHANNEL DATA
  • Table 120 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
  • Table 121 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 122 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021
  • Table 123 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021
  • Table 124 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021
  • Table 125 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021
  • Table 126 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021
  • Table 127 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
  • Table 128 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 129 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
  • Table 130 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026
  • Table 131 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026
HOME AND GARDEN SPECIALIST RETAILERS IN THAILANDKEY DATA FINDINGS
2021 DEVELOPMENTS
  • A stabilising economy helps to support modest rebound in demand
  • Pandemic restrictions lead players to turn to homeshopping and e-commerce
  • Unmatched store network makes leader Home Pro more accessible to consumers than most of its rivals
PROSPECTS AND OPPORTUNITIES
  • Private label set to grow in importance
  • Increased investment in housing and shrinking household size will boost demand
  • Consumers will become more comfortable buying online
CHANNEL DATA
  • Table 132 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
  • Table 133 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 134 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021
  • Table 135 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021
  • Table 136 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021
  • Table 137 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021
  • Table 138 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021
  • Table 139 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
  • Table 140 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 141 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
  • Table 142 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026
  • Table 143 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026
DEPARTMENT STORES IN THAILANDKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Lockdowns, reduced opening hours and economic shock of pandemic hit department stores particularly hard
  • Department stores seek to assuage consumer concerns regarding COVID-19 contagion
  • Leader Central Retail Corp seek to compensate for pandemic disruption by driving e-commerce growth
PROSPECTS AND OPPORTUNITIES
  • Post-pandemic recovery will be sluggish, as many consumers continue to focus on necessities
  • Struggling to compete on price, department stores will continue to lose value share to specialists
  • With e-commerce here to stay, department stores will adopt a more omnichannel approach
CHANNEL DATA
  • Table 144 Department Stores: Value Sales, Outlets and Selling Space 2016-2021
  • Table 145 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 146 Department Stores GBO Company Shares: % Value 2017-2021
  • Table 147 Department Stores GBN Brand Shares: % Value 2018-2021
  • Table 148 Department Stores LBN Brand Shares: Outlets 2018-2021
  • Table 149 Department Stores LBN Brand Shares: Selling Space 2018-2021
  • Table 150 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 151 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
VARIETY STORES IN THAILANDKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Variety store sales have halved since the onset of the pandemic
  • Fixed-price strategy drove Daiso’s growth pre-pandemic
  • Premium pricing leaves MUJI particularly vulnerable to pandemic economic shock
PROSPECTS AND OPPORTUNITIES
  • On-going expansion of e-commerce will weigh on recovery in variety store value sales
  • Variety stores will pivot towards omnichannel retail
  • Popularity of Japanese culture among younger consumers could drive revival in MUJI’s value share
CHANNEL DATA
  • Table 152 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021
  • Table 153 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 154 Variety Stores GBO Company Shares: % Value 2017-2021
  • Table 155 Variety Stores GBN Brand Shares: % Value 2018-2021
  • Table 156 Variety Stores LBN Brand Shares: Outlets 2018-2021
  • Table 157 Variety Stores LBN Brand Shares: Selling Space 2018-2021
  • Table 158 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 159 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
WAREHOUSE CLUBS IN THAILAND2021 DEVELOPMENTSDIRECT SELLING IN THAILANDKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Value sales continue to decline, as many consumers focus on essentials
  • Leader Amway pivots towards e-commerce but also increases its number of selling partners
  • Mistine shifts 20% of its value sales online
PROSPECTS AND OPPORTUNITIES
  • E-commerce will continue to cannibalise direct selling
  • New product development will focus on health and wellness
  • Elevated unemployment rate will lead to more Thais to become sales agents
CHANNEL DATA
  • Table 160 Direct Selling by Category: Value 2016-2021
  • Table 161 Direct Selling by Category: % Value Growth 2016-2021
  • Table 162 Direct Selling GBO Company Shares: % Value 2017-2021
  • Table 163 Direct Selling GBN Brand Shares: % Value 2018-2021
  • Table 164 Direct Selling Forecasts by Category: Value 2021-2026
  • Table 165 Direct Selling Forecasts by Category: % Value Growth 2021-2026
HOMESHOPPING IN THAILANDKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Slight decline in retail value sales, as pandemic economic shock is largely offset by the positive effect of increased screen time
  • Homeshopping mainly targets older consumers with health-related products
  • Investment in outbound sales staff helps RS narrows the gap to leader TV Direct
PROSPECTS AND OPPORTUNITIES
  • More retailers will utilise homeshopping as they pivot towards an omnichannel strategy
  • As they seek to attract younger consumers, homeshopping players will pay more attention to social media
  • Health and wellness offerings will be a key growth driver
CHANNEL DATA
  • Table 166 Homeshopping by Category: Value 2016-2021
  • Table 167 Homeshopping by Category: % Value Growth 2016-2021
  • Table 168 Homeshopping GBO Company Shares: % Value 2017-2021
  • Table 169 Homeshopping GBN Brand Shares: % Value 2018-2021
  • Table 170 Homeshopping Forecasts by Category: Value 2021-2026
  • Table 171 Homeshopping Forecasts by Category: % Value Growth 2021-2026
VENDING IN THAILANDKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Lockdowns result in significantly reduced footfall at key locations for vending machines
  • Leader Saha Pathanapibul loses value share due to its focus on train stations and roadside areas
  • Vending Plus benefits from its focus on such products as facemasks and smartphone chargers
PROSPECTS AND OPPORTUNITIES
  • Demand will recover as daily life normalises
  • Convenience stores set to install more vending machines
  • Contactless payment will increasingly become the norm
CHANNEL DATA
  • Table 172 Vending by Category: Value 2016-2021
  • Table 173 Vending by Category: % Value Growth 2016-2021
  • Table 174 Vending GBO Company Shares: % Value 2017-2021
  • Table 175 Vending GBN Brand Shares: % Value 2018-2021
  • Table 176 Vending Forecasts by Category: Value 2021-2026
  • Table 177 Vending Forecasts by Category: % Value Growth 2021-2026
E-COMMERCE (GOODS) IN THAILANDKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Restrictions on movement and fear of contagion fire rapid expansion in online sales
  • Fear of contagion drives grocery shopping online
  • With more retail chains now offering online shopping, the competitive landscape is fragmenting
PROSPECTS AND OPPORTUNITIES
  • As local consumers become ever more comfortable shopping online, e-commerce retail current value sales will more than double by 2026
  • Supply chain improvements will make deliveries faster and cheaper
  • Foreign players like Lazada will continue to lead
CHANNEL DATA
  • Table 178 E-Commerce (Goods) by Channel and Category: Value 2016-2021
  • Table 179 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021
  • Table 180 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021
  • Table 181 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021
  • Table 182 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026
  • Table 183 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
MOBILE E-COMMERCE (GOODS) IN THAILANDKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Mobile e-commerce now accounts for more than half of e-commerce (goods) retail value sales
  • The proliferation of shopping apps and digital wallets encourages more Thais to use their smartphones to shop online
  • Digital wallets facilitate online shopping among the unbanked
PROSPECTS AND OPPORTUNITIES
  • Increased smartphone penetration will underpin rapid growth
  • Less time spent at home will make consumers more likely to use their smartphone for online shopping
  • Social media apps will remain an important driver of mobile e-commerce growth
CHANNEL DATA
  • Table 184 Mobile E-Commerce (Goods): Value 2016-2021
  • Table 185 Mobile E-Commerce (Goods): % Value Growth 2016-2021
  • Table 186 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026
  • Table 187 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026
FOOD AND DRINK E-COMMERCE IN THAILANDKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Pandemic normalises online purchases of food and drink for more consumers
  • Delivery of online food and drink orders is getter faster
  • More retailers and manufacturers work with third party marketplaces
PROSPECTS AND OPPORTUNITIES
  • Convenience, competitive pricing and wide product offer will be key growth drivers
  • Hybrid working arrangements will boost online grocery shopping
  • Third-party marketplaces will remain key to growth
CHANNEL DATA
  • Table 188 Food and Drink E-Commerce: Value 2016-2021
  • Table 189 Food and Drink E-Commerce: % Value Growth 2016-2021
  • Table 190 Food and Drink E-Commerce Forecasts: Value 2021-2026
  • Table 191 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026
Note: Product cover images may vary from those shown

A selection of companies mentioned in this report includes:

CP 7-Eleven PCL
Central Retail Corp Ahold Co
Ek-Chai Distribution System Co Ltd
Big C Supercenter PCL
Mall Group Co Ltd, The
Cencar Co Ltd
Samart I-Mobile PCL
Home Product Center PCL
Amway (Thailand) Ltd
V Shop Co Ltd
Siam Family Mart Co Ltd
Foodland Supermarket Co Ltd
Boots Retail (Thailand) Ltd
IT City PCL
Better Way (Thailand) Co Ltd
Se-Education PCL
Conoco (Thailand) Ltd
Tung Hua Seng Dept Store Co Ltd
Siam Jusco Co Ltd
SB Furniture Co Ltd
Note: Product cover images may vary from those shown